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~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
~isPartOf:"The journal of product & brand management"
~subject:"China"
~subject:"Emerging economies"
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Search: subject_exact:"Internationales Marketing"
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China
Emerging economies
International marketing
149
Internationales Marketing
149
Consumer behaviour
50
Konsumentenverhalten
50
Brand management
39
Markenführung
39
Brand image
28
Markenimage
28
Globalisierung
22
Globalization
22
Marketing management
22
Marketingmanagement
22
Multinationales Unternehmen
19
Transnational corporation
19
Welt
17
World
17
Beziehungsmarketing
16
Export
16
Relationship marketing
16
Schwellenländer
16
Firm performance
15
Unternehmenserfolg
15
Brand
13
Markenartikel
13
global brands
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Cultural identity
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International market entry
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Internationaler Markteintritt
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Kulturelle Identität
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macromarketing
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USA
9
United States
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Guo, Xiaoling
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Adekambi, Souleïmane A.
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Alden, Dana
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Ar, Aybeniz Akdeniz
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Asiati, Diah Isnaini
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Athaide, Gerard A.
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Bai, Xuan
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Bengtsson, Anders
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Coulter, Robin A.
1
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1
Dong, Maggie Chuoyan
1
Du, Yunzhou
1
Eckhardt, Giana M.
1
Farley, John U.
1
Faulkner, Margaret
1
Fong, Cher Min
1
Heinberg, Martin
1
Hewett, Kelly
1
Hung, Kineta
1
Ingenbleek, Paul T. M.
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Jin, Jason Lu
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Ju, Min
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Kardes, Ilke
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Lee, Chun-ling
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Lee, Julie A.
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Journal of international marketing
Journal of macromarketing : examining the interactions among markets, marketing, and society
The journal of product & brand management
International marketing review
17
Journal of global marketing
17
Journal of business research : JBR
14
International business review : the official journal of the European International Business Academy
8
SpringerLink / Bücher
8
International journal of emerging markets
7
Asia Pacific journal of marketing and logistics
6
Harvard business review : HBR
6
Journal of international consumer marketing
5
Journal of strategic marketing
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of business ethics : JOBE
4
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
4
Management international review : mir ; journal of international business
4
The journal of brand management : an international journal
4
Cross cultural management : an international journal
3
Cross-cultural and critical perspectives on brands
3
Entrepreneurship in international marketing
3
Harvard-Business-Manager : das Wissen der Besten
3
International journal of Chinese culture and management : IJCCM
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International marketing in the fast changing world
3
Journal of East-West business
3
Journal of euromarketing
3
Journal of marketing
3
Journal of the Academy of Marketing Science
3
New world marketing
3
SAGE library in marketing
3
The globalisation of Chinese business : implications for multinational investors
3
The journal of consumer marketing
3
A Wall Street journal book
2
Advances in international marketing
2
Brand management in emerging markets : theories and practice
2
Business horizons
2
Contributions to Economics
2
Erfurter Hefte zum angewandten Marketing
2
European journal of international management : EJIM
2
European journal of marketing : EJM
2
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ECONIS (ZBW)
27
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1
Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Wahid, Risqo
;
Karjaluoto, Heikki
;
Taiminen, Kimmo
; …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10014233467
Saved in:
2
Special issue: advancing international marketing thought based on the China experience
2020
Persistent link: https://www.econbiz.de/10012231080
Saved in:
3
Editorial: advancing international marketing thought based on the China experience
Hewett, Kelly
- In:
Journal of international marketing
28
(
2020
)
2
,
pp. 1-2
Persistent link: https://www.econbiz.de/10012231084
Saved in:
4
International marketing strategy in emerging-market exporting firms
Samiee, Saeed
;
Chirapanda, Suthawan
- In:
Journal of international marketing
27
(
2019
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10011999575
Saved in:
5
Enhancing consumer attitude toward culturally mixed symbolic products from foreign global brands in an emerging-market setting : the role of cultural respect
Guo, Xiaoling
;
Heinberg, Martin
;
Zou, Shaoming
- In:
Journal of international marketing
27
(
2019
)
3
,
pp. 79-97
Persistent link: https://www.econbiz.de/10012106870
Saved in:
6
How can international ventures utilize marketing capability in emerging markets? : its contingent effect on new product development
Ju, Min
;
Jin, Jason Lu
;
Zhou, Kevin Zheng
- In:
Journal of international marketing
26
(
2018
)
4
,
pp. 1-17
Persistent link: https://www.econbiz.de/10011964140
Saved in:
7
Middle-class consumers in emerging markets : conceptualization, propositions, and implications for international marketers
Cavusgil, S. Tamer
;
Deligonul, Seyda
;
Kardes, Ilke
; …
- In:
Journal of international marketing
26
(
2018
)
3
,
pp. 94-108
Persistent link: https://www.econbiz.de/10011924488
Saved in:
8
Integrating producers at the base of the pyramid with global markets : a market learning approach
Adekambi, Souleïmane A.
;
Ingenbleek, Paul T. M.
; …
- In:
Journal of international marketing
23
(
2015
)
4
,
pp. 44-63
Persistent link: https://www.econbiz.de/10011414945
Saved in:
9
Drivers of local relative to global brand purchases : a contingency approach
Strizhakova, Yuliya
;
Coulter, Robin A.
- In:
Journal of international marketing
23
(
2015
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10010520821
Saved in:
10
Lafite in China : media representations of "wine culture" in new markets
Smith Maguire, Jennifer
;
Lim, Ming
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
2
,
pp. 229-242
Persistent link: https://www.econbiz.de/10011286472
Saved in:
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