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~isPartOf:"Journal of international marketing"
~person:"Homburg, Christian"
~person:"Kumar, V."
~person:"Mattila, Anna S."
~person:"Palmatier, Robert W."
~subject:"Beziehungsmarketing"
~subject:"Relationship marketing"
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Homburg, Christian
Kumar, V.
Mattila, Anna S.
Palmatier, Robert W.
Aykol, Bilge
3
Leonidou, Leonidas C.
3
Christodoulides, Paul
2
Fotiadis, Thomas A.
2
Griffith, David A.
2
Hewett, Kelly
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Samiee, Saeed
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1
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1
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1
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1
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Chmura, Thorsten
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Djelassi, Souad
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Eisend, Martin
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Eisingerich, Andreas B
1
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Godefroit-Winkel, Delphine
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Herk, Hester van
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Ho, Candy K. Y.
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1
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1
Hu, Miao
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1
Huong Thi Thanh Tran
1
Kannan, P. K.
1
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1
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Journal of international marketing
Journal of marketing
25
Journal of the Academy of Marketing Science
22
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
14
International journal of hospitality management
9
Journal of marketing research : JMR
7
Legends in marketing
7
Perspektiven der marktorientierten Unternehmensführung : Arbeiten aus dem Institut für Marktorientierte Unternehmensführung der Universität Mannheim
7
Reihe: Management-Know-how / M : praxisnah und aktuell
6
The journal of services marketing
6
Die Betriebswirtschaft : DBW
5
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
5
Wissenschaft & Praxis
5
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of business research : JBR
4
MSI reports : working paper series
4
Marketing : ZFP ; journal of research and management
4
SpringerLink / Bücher
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of hospitality marketing & management
3
Journal of retailing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Cornell hospitality quarterly : CQ
2
Customer engagement marketing
2
GfK marketing intelligence review : Marketingforschung für die Praxis
2
Handbook of business-to-business marketing
2
Handbook of marketing strategy
2
Handbook of research on customer equity in marketing
2
Harvard-Business-Manager : das Wissen der Besten
2
Journal of business economics : JBE
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of service research
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Management for Professionals
2
Marketing - wie Sie Kunden gewinnen und halten
2
Routledge studies in marketing
2
Services marketing quarterly
2
Springer Texts in Business and Economics
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ECONIS (ZBW)
8
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1
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8
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8
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date (oldest first)
1
Analyzing the diffusion of global customer relationship
management
: a cross-regional modeling framework
Kumar, V.
;
Sunder, Sarang
;
Ramaseshan, B.
- In:
Journal of international marketing
19
(
2011
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10008935329
Saved in:
2
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
3
International market entry strategies : relational, digital, and hybrid approaches
Watson, George F., IV.
;
Weaven, Scott
;
Perkins, Helen
; …
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 30-60
Persistent link: https://www.econbiz.de/10011848797
Saved in:
4
Global customer engagement
Gupta, Shaphali
;
Pansari, Anita
;
Kumar, V.
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10011848792
Saved in:
5
Understanding relationship marketing and loyalty program effectiveness in global markets
Beck, Joshua T.
;
Chapman, Kelly
;
Palmatier, Robert W.
- In:
Journal of international marketing
23
(
2015
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011341904
Saved in:
6
National culture, economy, and customer lifetime value : assessing the relative impact of the drivers of customer lifetime value for a global retailer
Kumar, V.
;
Pansari, Anita
- In:
Journal of international marketing
24
(
2016
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011460092
Saved in:
7
Exploring subsidiary desire for autonomy : a conceptual framework and empirical findings
Homburg, Christian
;
Prigge, Jana-Kristin
- In:
Journal of international marketing
22
(
2014
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10010472881
Saved in:
8
Establishing profitable customer loyalty for multinational companies in the emerging economies : a conceptual framework
Kumar, V.
;
Sharma, Amalesh
;
Shah, Riddhi
;
Rajan, Bharath
- In:
Journal of international marketing
21
(
2013
)
1
,
pp. 57-80
Persistent link: https://www.econbiz.de/10009731372
Saved in:
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