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~isPartOf:"Journal of international marketing"
~subject:"Auslandsgeschäft"
~subject:"Brand management"
~subject:"Standardization"
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Auslandsgeschäft
Brand management
Standardization
International marketing
122
Internationales Marketing
122
Consumer behaviour
39
Konsumentenverhalten
39
Markenführung
27
Globalisierung
19
Globalization
19
Marketing management
19
Marketingmanagement
19
Multinationales Unternehmen
18
Transnational corporation
18
Brand image
17
Markenimage
17
Beziehungsmarketing
16
Export
16
Relationship marketing
16
Firm performance
15
Unternehmenserfolg
15
Welt
15
World
15
Emerging economies
13
Schwellenländer
13
global brands
11
Cultural identity
10
Kulturelle Identität
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Brand
9
China
9
International market entry
9
Internationaler Markteintritt
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Markenartikel
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USA
9
United States
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Export sector
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Exportwirtschaft
8
export performance
8
international marketing
8
Internet marketing
7
Lieferantenmanagement
7
Online-Marketing
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31
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32
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32
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English
32
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Coulter, Robin A.
3
Davvetas, Vasileios
3
Diamantopoulos, Adamantios
3
Strizhakova, Yuliya
3
Alden, Dana
2
Kumar, V.
2
Ozsomer, Aysegul
2
Price, Linda L.
2
Steenkamp, Jan-Benedict E. M.
2
Altaras, Selin
1
Arnould, Eric J.
1
Asiati, Diah Isnaini
1
Baršytė, Justina
1
Borah, Sourav Bikash
1
Cayla, Julien
1
Chen, Jie
1
Chen, Qimei
1
Dimofte, Claudiu V.
1
Eisingerich, Andreas B
1
Elsner, Stefan
1
Farley, John U.
1
Grinstein, Amir
1
Guo, Xiaoling
1
Gupta, Shaphali
1
Guzman, Francisco
1
Gürhan-Canli, Zeynep
1
Hayran, Ceren
1
Heinberg, Martin
1
Hu, Miao
1
Iacobucci, Dawn
1
Johansson, Johny K.
1
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1
Keller, Kevin Lane
1
Kelley, James B.
1
Kim, Moon-Yong
1
Krishnan, Vijaykumar
1
Lee, Julie A.
1
Lehmann, Donald R.
1
Liu, Lucy
1
Magnusson, Peter
1
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Published in...
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Journal of international marketing
International marketing review
29
Journal of business research : JBR
25
The journal of brand management : an international journal
23
SpringerLink / Bücher
13
Journal of international consumer marketing
12
Journal of global marketing
10
The journal of product & brand management
10
International journal of business and globalisation : IJBG
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of euromarketing
7
Business history
6
European journal of marketing : EJM
6
International business review : the official journal of the European International Business Academy
6
International marketing ; Vol. V
6
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
5
Marketing intelligence & planning
5
Asia Pacific journal of marketing and logistics
4
European research studies
4
Handbook of research in international marketing
4
Innovatives Markenmanagement
4
International journal of advertising : the quarterly review of marketing communications
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of retailing and consumer services
4
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
4
Management for Professionals
4
Advances in international marketing
3
Brand management in emerging markets : theories and practice
3
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
3
International marketing ; Vol. 2
3
Journal of strategic marketing
3
Manual of international marketing
3
Marketing : ZFP ; journal of research and management
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Marketing theory
3
Qualitative market research : an international journal
3
Springer eBook Collection
3
The international review of retail, distribution and consumer research
3
The journal of consumer marketing
3
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
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ECONIS (ZBW)
32
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1
Standardization and adaptation as a coconstituted process : the pursuit of relational fit in international markets
Poulis, Konstantinos
- In:
Journal of international marketing
32
(
2024
)
2
,
pp. 12-32
Persistent link: https://www.econbiz.de/10014631134
Saved in:
2
Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Wahid, Risqo
;
Karjaluoto, Heikki
;
Taiminen, Kimmo
; …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10014233467
Saved in:
3
When "global" becomes a challenge : the role of freshness in food brand preference formation
Baršytė, Justina
;
Ruzeviciute, Ruta
;
Neciunskas, Paulius
- In:
Journal of international marketing
31
(
2023
)
4
,
pp. 23-35
Persistent link: https://www.econbiz.de/10014435070
Saved in:
4
The coalescence effect : how a combination of foreign and local appeals enhances customer engagement through perceived brand globalness
Hu, Miao
;
Chen, Jie
;
Alden, Dana
;
Chen, Qimei
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 49-68
Persistent link: https://www.econbiz.de/10014233451
Saved in:
5
Marketing agility in subsidiaries : market orientation and marketing program standardization as the "twin engines" of performance
Ozsomer, Aysegul
;
Simonin, Bernard L.
;
Mandler, Timo
- In:
Journal of international marketing
31
(
2023
)
2
,
pp. 6-24
Persistent link: https://www.econbiz.de/10014294034
Saved in:
6
Impact of global brand chief marketing officers' corporate social responsibility and sociopolitical activism communication on Twitter
Özturan, Peren
;
Grinstein, Amir
- In:
Journal of international marketing
30
(
2022
)
3
,
pp. 72-82
Persistent link: https://www.econbiz.de/10013388979
Saved in:
7
The fresh start mindset : a cross-national investigation and implications for environmentally friendly global brands
Strizhakova, Yuliya
;
Coulter, Robin A.
;
Price, Linda L.
- In:
Journal of international marketing
29
(
2021
)
4
,
pp. 45-61
Persistent link: https://www.econbiz.de/10012660728
Saved in:
8
Global brand building and management in the digital age
Steenkamp, Jan-Benedict E. M.
- In:
Journal of international marketing
28
(
2020
)
1
,
pp. 13-27
Persistent link: https://www.econbiz.de/10012167071
Saved in:
9
Lit up or dimmed down? : why, when, and how regret anticipation affects consumers' use of the global brand halo
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
;
Liu, Lucy
- In:
Journal of international marketing
28
(
2020
)
3
,
pp. 40-63
Persistent link: https://www.econbiz.de/10012308713
Saved in:
10
The influence of global brand distribution on brand popularity on social media
Kim, Moon-Yong
;
Moon, Sangkil
;
Iacobucci, Dawn
- In:
Journal of international marketing
27
(
2019
)
4
,
pp. 22-38
Persistent link: https://www.econbiz.de/10012132726
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