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~isPartOf:"Journal of international marketing"
~subject:"Auslandsgeschäft"
~subject:"Lieferantenmanagement"
~subject:"Standardization"
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Search: subject_exact:"Multinationales Marketing"
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Auslandsgeschäft
Lieferantenmanagement
Standardization
International marketing
122
Internationales Marketing
122
Consumer behaviour
39
Konsumentenverhalten
39
Brand management
27
Markenführung
27
Globalisierung
19
Globalization
19
Marketing management
19
Marketingmanagement
19
Multinationales Unternehmen
18
Transnational corporation
18
Brand image
17
Markenimage
17
Beziehungsmarketing
16
Export
16
Relationship marketing
16
Firm performance
15
Unternehmenserfolg
15
Welt
15
World
15
Emerging economies
13
Schwellenländer
13
global brands
11
Cultural identity
10
Kulturelle Identität
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Brand
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China
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International market entry
9
Internationaler Markteintritt
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Markenartikel
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USA
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United States
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Export sector
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Exportwirtschaft
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export performance
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international marketing
8
Internet marketing
7
Online-Marketing
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Aykol, Bilge
1
Baltas, George
1
Cannon, Joseph P.
1
Christodoulides, Paul
1
Crosby, Lawrence A.
1
Dong, Maggie Chuoyan
1
Elsner, Stefan
1
Fotiadis, Thomas A.
1
Homburg, Christian
1
Hung, Kineta
1
Kiedaisch, Ingo
1
Krohmer, Harley
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Kumar, Ajith
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Leonidou, Leonidas C.
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Losada, Fernando
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Makovec Brencic, Maja
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Mandler, Timo
1
Morgan, Felicia N.
1
Ozsomer, Aysegul
1
Poulis, Konstantinos
1
Reimann, Martin
1
Ruvio, Ayalla
1
Ruzo, Emilio
1
Schilke, Oliver
1
Selasinsky, Maren von
1
Shoham, Aviv
1
Sichtmann, Christina
1
Simonin, Bernard L.
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Skarmeas, Dionysis
1
Sousa, Carlos M. P.
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Steward, Michelle D.
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Swoboda, Bernhard
1
Thomas, Jacquelyn S.
1
Tse, David K.
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Journal of international marketing
Industrial marketing management : the international journal for industrial and high-tech firms
19
International marketing review
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
6
The journal of business & industrial marketing
5
European journal of marketing : EJM
4
Europäische Hochschulschriften / 5
4
International business review : the official journal of the European International Business Academy
4
International marketing ; Vol. V
3
Journal of business research : JBR
3
SpringerLink / Bücher
3
Contributions to Economics
2
Contributions to Management Science
2
Effects of globalization on the firm
2
Handbook of research in international marketing
2
Handbook of research on international advertising
2
International journal of advertising : the quarterly review of marketing communications
2
International marketing ; Vol. 2
2
International marketing ; Vol. 3
2
Internationalisierung von Vertrieb und Handel
2
Journal of business-to-business marketing
2
Journal of global marketing
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of marketing
2
Managementwissen für Studium und Praxis
2
Technischer Vertrieb
2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
mir-Edition
2
Advances in international marketing
1
Advances in services innovations
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Applied Marketing Science /Angewandte Marketingforschung
1
Applied economic perspectives and policy
1
Applied research on strategic international management
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Asia Pacific journal of marketing and logistics
1
Atlantic economic journal : AEJ
1
Australasian marketing journal
1
BDI-Drucksache
1
Best practices in international marketing
1
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ECONIS (ZBW)
12
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1
Standardization and adaptation as a coconstituted process : the pursuit of relational fit in international markets
Poulis, Konstantinos
- In:
Journal of international marketing
32
(
2024
)
2
,
pp. 12-32
Persistent link: https://www.econbiz.de/10014631134
Saved in:
2
Marketing agility in subsidiaries : market orientation and marketing program standardization as the "twin engines" of performance
Ozsomer, Aysegul
;
Simonin, Bernard L.
;
Mandler, Timo
- In:
Journal of international marketing
31
(
2023
)
2
,
pp. 6-24
Persistent link: https://www.econbiz.de/10014294034
Saved in:
3
Antecedents and consequences of infidelity in cross-border business relationships
Leonidou, Leonidas C.
;
Aykol, Bilge
;
Fotiadis, Thomas A.
; …
- In:
Journal of international marketing
25
(
2017
)
1
,
pp. 46-71
Persistent link: https://www.econbiz.de/10011656782
Saved in:
4
Relationship value : drivers and outcomes in international marketing channels
Skarmeas, Dionysis
;
Zeriti, Athina
;
Baltas, George
- In:
Journal of international marketing
24
(
2016
)
1
,
pp. 22-40
Persistent link: https://www.econbiz.de/10011460093
Saved in:
5
Transferring the retail format successfully into foreign countries
Swoboda, Bernhard
;
Elsner, Stefan
- In:
Journal of international marketing
21
(
2013
)
1
,
pp. 81-109
Persistent link: https://www.econbiz.de/10009731370
Saved in:
6
The key role of managers' values in exporting : influence on customer responsiveness and export performance
Sousa, Carlos M. P.
;
Ruzo, Emilio
;
Losada, Fernando
- In:
Journal of international marketing
18
(
2010
)
2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10003982217
Saved in:
7
Exploring cross-national differences in organizational buyers' normative expectations of supplier performance
Steward, Michelle D.
;
Morgan, Felicia N.
;
Crosby, …
- In:
Journal of international marketing
18
(
2010
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10003960811
Saved in:
8
Exporting services successfully : antecedents and performance implications of customer relationships
Sichtmann, Christina
;
Selasinsky, Maren von
- In:
Journal of international marketing
18
(
2010
)
1
,
pp. 86-108
Persistent link: https://www.econbiz.de/10003960831
Saved in:
9
Effective distributor governance in emerging markets : the salience of distributor role, relationship stages, and market uncertainty
Dong, Maggie Chuoyan
;
Tse, David K.
;
Hung, Kineta
- In:
Journal of international marketing
18
(
2010
)
3
,
pp. 1-17
Persistent link: https://www.econbiz.de/10008657430
Saved in:
10
Governance of international business relationships : a cross-cultural study on alternative governance modes
Homburg, Christian
;
Cannon, Joseph P.
;
Krohmer, Harley
; …
- In:
Journal of international marketing
17
(
2009
)
3
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003889839
Saved in:
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