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Search: subject_exact:"International market segmentation"
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International marketing
6
Internationales Marketing
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international market segmentation
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Consumer behaviour
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International market segmentation
3
Internationale Marktsegmentierung
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Market segmentation
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Marktsegmentierung
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market potential
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Journal of international marketing
International marketing review
9
Discussion paper / Centre for Economic Policy Research
5
Journal of international economics
4
International marketing ; Vol. IV
3
Journal of business research : JBR
3
Journal of international money and finance
3
Journal of strategic marketing
3
NBER working paper series
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SSE EFI working paper series in economics and finance
3
Working paper / National Bureau of Economic Research, Inc.
3
BOFIT discussion papers
2
Gesundheitsmegamarkt Indien : Sourcing-, Produktions- und Vermarktungsstrategien
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International marketing ; Vol. 2
2
Internationaler Vertrieb : Grundlagen, Konzepte und Best Practices für Erfolg im globalen Geschäft ; [... fand am 11. März 2011 im Audimax der Nordakademie in Elmshorn die zweite "Sales Convention" unter dem Motto "Internationaler Vertrieb - Global Player oder Local Hero" statt]
2
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
2
Journal of banking & finance
2
Journal of euromarketing
2
Journal of financial and quantitative analysis : JFQA
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Journal of vacation marketing : an international journal
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Journal of world business : JWB
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NBER Working Paper
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The Korean economic review
2
The review of financial studies
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Tourism management : research, policies, practice
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Working paper
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Advances in Pacific Basin business, economics, and finance
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Agribusiness & food : Wissenschaftsbibliothek
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Akzente
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Annales d'économie et de statistique
1
Are you ready? : preparing for international operations
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Asia Pacific business review
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Business history
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CORE discussion paper : DP
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CentER dissertation series / Center for Economic Research, Tilburg University : CDS
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Centro Studi Luca d'Agliano Development Studies Working Paper
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Competition policy and intellectual property rights in the knowledge-based economy
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1
Revisiting middle-class consumers in africa : a cross-country city-based investigation outlining implications for international marketers
Chikweche, Tendai
;
Lappeman, James
;
Egan, Paul
- In:
Journal of international marketing
29
(
2021
)
4
,
pp. 79-94
Persistent link: https://www.econbiz.de/10012660730
Saved in:
2
Studying heterogeneity in the subsistence consumer market : a context-sensitive approach
Janda-Eble, Sergej
;
Shainesh, G.
;
Hillebrand, Christina …
- In:
Journal of international marketing
29
(
2021
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012484455
Saved in:
3
A cross-national study of evolutionary origins of gender shopping styles : she gatherer, he hunter?
Dennis, Charles
;
Brakus, J. Joško
;
García Ferrer, Gemma
; …
- In:
Journal of international marketing
26
(
2018
)
4
,
pp. 38-53
Persistent link: https://www.econbiz.de/10011964222
Saved in:
4
Middle-class consumers in emerging markets : conceptualization, propositions, and implications for international marketers
Cavusgil, S. Tamer
;
Deligonul, Seyda
;
Kardes, Ilke
; …
- In:
Journal of international marketing
26
(
2018
)
3
,
pp. 94-108
Persistent link: https://www.econbiz.de/10011924488
Saved in:
5
A taxonomy and review of positive consumer dispositions toward foreign countries and globalization
Bartsch, Fabian
;
Riefler, Petra
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
24
(
2016
)
1
,
pp. 82-110
Persistent link: https://www.econbiz.de/10011460098
Saved in:
6
Fitting international segmentation for emerging markets : conceptual development and empirical illustration
Schlager, Tobias
;
Maas, Peter
- In:
Journal of international marketing
21
(
2013
)
2
,
pp. 39-61
Persistent link: https://www.econbiz.de/10009758003
Saved in:
7
A cross-national and cross-cultural approach to global market segmentation : an application using consumers' perceived service quality
Agarwal, James
;
Malhotra, Naresh K.
;
Bolton, Ruth N.
- In:
Journal of international marketing
18
(
2010
)
3
,
pp. 18-40
Persistent link: https://www.econbiz.de/10008657429
Saved in:
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