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~isPartOf:"Journal of internet commerce"
~isPartOf:"Journal of marketing communications"
~subject:"Online-Handel"
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Search: subject_exact:"Online-Targeting"
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Online-Handel
Internet marketing
192
Online-Marketing
192
Consumer behaviour
125
Konsumentenverhalten
125
Social Web
98
Social web
98
Advertising effects
69
Werbewirkung
69
Advertising
50
Viral marketing
49
Virales Marketing
49
Werbung
47
Brand management
41
Markenführung
41
social media
39
Online retailing
32
Beziehungsmarketing
28
Relationship marketing
28
Brand image
23
E-commerce
23
Electronic Commerce
23
Markenimage
23
Website
22
Marketing management
19
Marketingmanagement
19
Confidence
18
Vertrauen
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Internet
14
Brand
10
Facebook
10
Markenartikel
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Social network
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Soziales Netzwerk
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advertising
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trust
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Customer satisfaction
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Experiment
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Kundenzufriedenheit
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32
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Aiken, K. Damon
1
Alam, Ansari Sarwar
1
Alarcón-del-Amo, María-del-Carmen
1
Allred, Anthony
1
Amaya Rivas, Adriana A.
1
Amos, Clinton
1
Awan, Mahmood A.
1
Balaji, M. S.
1
Bat, Tuya
1
Bergiel, Blaise
1
Bhatt, Anil
1
Chawla, Deepak
1
Chen, Chun-Der
1
Chieng, Fayrere
1
Chou, Shih Yung
1
Constantinides, Efthymios
1
Datta, Biplab
1
Deng, Xuefei Nancy
1
Drake, John R.
1
Dutta, Nirankush
1
Erkan, Ismail
1
Evans, Chris
1
Fathima, Arshiya
1
Furner, Christopher P.
1
Goi, Chai Lee
1
Haug, James C.
1
Hazari, Sunil
1
Ho, Han Chiang
1
Huang, Albert H.
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Huckabee, Allen
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Hung, Shin-Yuan
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Huong T. Nguyen
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Illescas-Manzano, María D.
1
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Kang, Tsan-Ching
1
Karabas, Ismail
1
Kareklas, Ioannis
1
Kaur, Harsandaldeep
1
Khan Md. Raziuddin Taufique
1
Khan, Adil
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Journal of internet commerce
Journal of marketing communications
Journal of retailing and consumer services
72
Journal of business research : JBR
70
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
37
Journal of management information systems : JMIS
34
Information systems research : ISR
32
International journal of internet marketing and advertising : IJIMA
32
International journal of hospitality management
28
International journal of electronic marketing and retailing : IJEMR
27
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
24
Electronic commerce research
22
Management science : journal of the Institute for Operations Research and the Management Sciences
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Technological forecasting & social change : an international journal
17
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
16
Journal of electronic commerce research : JECR
16
Journal of hospitality marketing & management
16
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
Journal of retailing
15
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
15
Tourism management : research, policies, practice
15
International journal of contemporary hospitality management
14
International journal of business information systems : IJBIS
13
International journal of electronic commerce : IJEC
13
Cogent business & management
12
International journal of retail & distribution management
12
Journal of marketing research
11
Electronic commerce research and applications
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
International journal of retail and distribution management
10
Journal of marketing
10
Management information systems : mis quarterly
10
Springer eBook Collection
10
Electronic markets : the international journal on networked business
9
Global business review
9
International journal of e-business research : an official publication of the Information Resources Management Association
9
Journal of international consumer marketing
9
Journal of the Academy of Marketing Science
9
Lehrbuch
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ECONIS (ZBW)
32
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21
Social media or shopping websites? : the influence of eWOM on consumers' online purchase intentions
Erkan, Ismail
;
Evans, Chris
- In:
Journal of marketing communications
24
(
2018
)
6
,
pp. 617-633
Persistent link: https://www.econbiz.de/10011914772
Saved in:
22
Hedonic and utilitarian use of user-generated content on online shopping websites
Hazari, Sunil
;
Bergiel, Blaise
;
Sethna, Beheruz N.
- In:
Journal of marketing communications
23
(
2017
)
6
,
pp. 572-591
Persistent link: https://www.econbiz.de/10011852894
Saved in:
23
Following the breadcrumbs : an analysis of online product review characteristics by online shoppers
Muralidharan, Sidharth
;
Yoon, Hye Jin
;
Sung, Yongjun
; …
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 113-134
Persistent link: https://www.econbiz.de/10011706451
Saved in:
24
Scale development and validation for measuring online engagement
Paruthi, Mandakini
;
Kaur, Harsandaldeep
- In:
Journal of internet commerce
16
(
2017
)
2
,
pp. 127-147
Persistent link: https://www.econbiz.de/10011804449
Saved in:
25
Exploring th effect of store characteristics and interpersonal trust on purchase intention in the context of online social media marketing
Dutta, Nirankush
;
Bhatt, Anil
- In:
Journal of internet commerce
15
(
2016
)
3
,
pp. 239-273
Persistent link: https://www.econbiz.de/10011636489
Saved in:
26
Understanding Indian online clothing shopper loyalty and disloyalty : the impact of e-lifestyles and website quality
Pandey, Shweta
;
Chawla, Deepak
- In:
Journal of internet commerce
15
(
2016
)
4
,
pp. 332-352
Persistent link: https://www.econbiz.de/10011636542
Saved in:
27
An investigation of online shopping experience on trust and behavioral intentions
Samuel, Lee Hao Suan
;
Balaji, M. S.
;
Khong Kok Wei
- In:
Journal of internet commerce
14
(
2015
)
2
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011432424
Saved in:
28
Differentiating the effects of Internet usage and wireless usage on business-to-business and business-to-consumer e-commerce
Deng, Xuefei Nancy
;
Zhang, Jian
- In:
Journal of internet commerce
13
(
2014
)
1/4
,
pp. 138-157
Persistent link: https://www.econbiz.de/10010474792
Saved in:
29
An international investigation of source influence effects of internet trustmarks
Aiken, K. Damon
;
Shin, Sohyoun
;
Pascal, Vincent
- In:
Journal of internet commerce
13
(
2014
)
1/4
,
pp. 89-115
Persistent link: https://www.econbiz.de/10010474799
Saved in:
30
The effect of online review configurations, prices, and personality on online purchase decisions : a study of online review profiles on eBay
Chou, Shih Yung
;
Picazo-Vela, Sergio
;
Pearson, John M.
- In:
Journal of internet commerce
12
(
2013
)
1/4
,
pp. 131-153
Persistent link: https://www.econbiz.de/10010248475
Saved in:
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