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~isPartOf:"Journal of internet commerce"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"USA"
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Search: subject_exact:"Mundpropaganda"
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USA
Viral marketing
99
Virales Marketing
99
Consumer behaviour
77
Konsumentenverhalten
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Internet marketing
54
Online-Marketing
54
Social Web
52
Social web
52
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Online-Handel
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Markenführung
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Advertising effects
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Beziehungsmarketing
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Relationship marketing
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Markenimage
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Confidence
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E-commerce
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Electronic Commerce
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Vertrauen
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Werbung
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social media
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Customer satisfaction
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Kundenzufriedenheit
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Word-of-mouth marketing
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Personalisierung
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Emotion
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Aiken, K. Damon
1
Boush, David M.
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Cheong, Hyuk Jun
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Fairhurst, Ann
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Ghosh, Tathagata
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Giese, Joan L.
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Godek, John
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Gurel-Atay, Eda
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Jolly, Laura
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Jones, Scott A.
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Kim, Hye-yŏng
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Kim, Youn-kyung
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Lee, Hyun-hwa
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Journal of internet commerce
Journal of promotion management : innovations in planning and applied research
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
The international review of retail, distribution and consumer research
International journal of hospitality management
9
Journal of advertising research
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of marketing theory and practice
5
Journal of travel and tourism marketing
5
International journal of electronic marketing and retailing : IJEMR
4
Journal of business research : JBR
4
MSI reports : working paper series
4
Psychology & marketing
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of marketing communications
3
Journal of marketing theory and practice : JMTP
3
Journal of service research : JSR
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
The journal of services marketing
3
Tourism management : research, policies, practice
3
Business horizons
2
Connected marketing : the viral, buzz and word of mouth revolution
2
Electronic commerce research
2
Information systems research : ISR
2
International journal of electronic commerce : IJEC
2
International journal of internet marketing and advertising : IJIMA
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of electronic commerce research : JECR
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of hospitality marketing & management
2
Journal of marketing research : JMR
2
Journal of retailing and consumer services
2
Marketing letters : a journal of research in marketing
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Working papers / Harvard Business School, Division of Research
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Young consumers : insight and ideas for responsible marketers
2
ANU working papers in economics and econometrics
1
Bridging the gap between advertising academia and practice
1
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1
U.S. and Korean consumers : a cross-cultural examination of product information-seeking and -giving
Cheong, Hyuk Jun
;
Mohammed-Baksh, Sufyan
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 893-910
Persistent link: https://www.econbiz.de/10012258146
Saved in:
2
Managing negative reviews : the persuasive role of webcare characteristics
Ghosh, Tathagata
- In:
Journal of internet commerce
16
(
2017
)
2
,
pp. 148-173
Persistent link: https://www.econbiz.de/10011804469
Saved in:
3
Consumer perceptions of online consumer product and service reviews : focusing on information processing confidence and susceptibility to peer influence
Lee, Hyun-hwa
;
Ma, Yoon Jin
- In:
Journal of research in interactive marketing : …
6
(
2012
)
2
,
pp. 110-132
Persistent link: https://www.econbiz.de/10009630758
Saved in:
4
The role of love in satisfied customers' relationships with retailers
Kim, Hye-yŏng
;
Kim, Youn-kyung
;
Jolly, Laura
; …
- In:
The international review of retail, distribution and …
20
(
2010
)
3
,
pp. 285-296
Persistent link: https://www.econbiz.de/10003996368
Saved in:
5
Retailer evaluation: the crucial link between in-store processes and shopping outcomes
Gurel-Atay, Eda
;
Giese, Joan L.
;
Godek, John
- In:
The international review of retail, distribution and …
20
(
2010
)
3
,
pp. 297-310
Persistent link: https://www.econbiz.de/10003996370
Saved in:
6
Integrating experience, advertising, and electronic word of mouth
Jones, Scott A.
;
Aiken, K. Damon
;
Boush, David M.
- In:
Journal of internet commerce
8
(
2009
)
3/4
,
pp. 246-267
Persistent link: https://www.econbiz.de/10003941396
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