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~isPartOf:"Journal of macromarketing"
~subject:"Corporate social responsibility"
~subject:"Marketingmanagement"
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Corporate social responsibility
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Marketing
36
Marketing theory
12
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macromarketing
12
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8
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7
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Laczniak, Gene R.
3
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Agwu, Nnanna Mba
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Brychkov, Dmitry
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Dahlquist, Steven
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Journal of macromarketing
Journal of business research : JBR
56
Industrial marketing management : the international journal for industrial and high-tech firms
51
European journal of marketing : EJM
20
Journal of marketing
19
Journal of strategic marketing
19
Journal of marketing management : MM
18
Journal of Islamic marketing : JIMA
16
Journal of business-to-business marketing
16
The journal of business & industrial marketing
16
AMS review : official publication of the Academy of Marketing Science
15
Journal of the Academy of Marketing Science
14
Business horizons
13
Marketing theory
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of research in marketing and entrepreneurship : JRME
12
Marketing intelligence & planning
12
International journal of islamic marketing and branding
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of marketing education : JME
9
Journal of research in marketing and entrepreneurship
9
Cogent business & management
8
Journal of Islamic marketing
7
Journal of business ethics : JOBE
7
Journal of macromarketing : examining the interactions among markets, marketing, and society
7
Journal of marketing communications
7
European research studies
6
Journal of business strategy
6
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
5
Handbook of research on marketing and corporate social responsibility
5
International business review : the official journal of the European International Business Academy
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of international marketing
5
Journal of marketing analytics : JMA
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Annales Universitatis Mariae Curie-Skłodowska / H
4
Building corporate identity, image and reputation in the digital era
4
Does marketing need reform? : fresh perspectives on the future
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Global business review
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Handbook of marketing
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ECONIS (ZBW)
14
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1
Marketing capabilities, market orientation and food security of biofortified cassava producers in Nigeria
Oteh, Ogbonnaya Ukeh
;
Osabohien, Romanus
;
Mbanasor, Jude A.
- In:
Journal of macromarketing
43
(
2023
)
4
,
pp. 494-506
Persistent link: https://www.econbiz.de/10014433537
Saved in:
2
Strategic orientation : market changer or market defender?
Dahlquist, Steven
;
Lehnert, Kevin
- In:
Journal of macromarketing
43
(
2023
)
1
,
pp. 5-16
Persistent link: https://www.econbiz.de/10014233651
Saved in:
3
Missing the forest for the trees : marketing systems approach to pharmaceutical industry marketing practices
Jayanti, Rama K.
- In:
Journal of macromarketing
42
(
2022
)
2
,
pp. 231-246
Persistent link: https://www.econbiz.de/10013257863
Saved in:
4
Socially responsible marketing (SRM) : broader, deeper, and ever greater
Laczniak, Gene R.
;
Shultz, Clifford J.
- In:
Journal of macromarketing
42
(
2022
)
4
,
pp. 554-559
Persistent link: https://www.econbiz.de/10013475197
Saved in:
5
"Socially responsible marketing" to, with, and for impoverished populations
Santos, Nicholas J. C.
- In:
Journal of macromarketing
42
(
2022
)
4
,
pp. 567-571
Persistent link: https://www.econbiz.de/10013475199
Saved in:
6
Socially responsible (macro-social) marketing
Kennedy, Ann-Marie
;
Smith, Johnpaul
- In:
Journal of macromarketing
42
(
2022
)
4
,
pp. 572-582
Persistent link: https://www.econbiz.de/10013475204
Saved in:
7
Socially responsible marketing : a moving target in need of a normative-ethical doctrine
Nill, Alexander F.
- In:
Journal of macromarketing
42
(
2022
)
4
,
pp. 583-589
Persistent link: https://www.econbiz.de/10013475221
Saved in:
8
Toward a doctrine of socially responsible marketing (SRM) : a macro and normative-ethical perspective
Laczniak, Gene R.
;
Shultz, Clifford J.
- In:
Journal of macromarketing
41
(
2021
)
2
,
pp. 201-231
Persistent link: https://www.econbiz.de/10012521287
Saved in:
9
The dark side of market practices : a concerned view of dieselgate in the automotive market system
Mele, Cristina
;
Russo Spena, Tiziana
- In:
Journal of macromarketing
41
(
2021
)
2
,
pp. 332-355
Persistent link: https://www.econbiz.de/10012521298
Saved in:
10
Brand externalities : a taxonomy
Padela, Shoaib M. Farooq
;
Wooliscroft, Ben
; …
- In:
Journal of macromarketing
41
(
2021
)
2
,
pp. 356-372
Persistent link: https://www.econbiz.de/10012521300
Saved in:
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