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~isPartOf:"Journal of macromarketing"
~subject:"Marketingmanagement"
~subject:"Nachhaltige Entwicklung"
~subject:"Nachhaltigkeit"
~type:"article"
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Marketingmanagement
Nachhaltige Entwicklung
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Marketing
42
macromarketing
14
Marketing theory
12
Marketingtheorie
12
marketing systems
11
Marketing management
10
sustainability
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Wooliscroft, Ben
2
Agwu, Nnanna Mba
1
Atik, Deniz
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Brychkov, Dmitry
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Bueren, Bart J. A. van
1
Dahlquist, Steven
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1
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1
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Journal of macromarketing
Journal of business research : JBR
52
Industrial marketing management : the international journal for industrial and high-tech firms
51
European journal of marketing : EJM
20
Journal of marketing management : MM
19
Journal of strategic marketing
19
Journal of marketing
18
Journal of Islamic marketing : JIMA
16
Journal of business-to-business marketing
16
Marketing theory
16
The journal of business & industrial marketing
16
Business horizons
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of marketing education : JME
13
Journal of the Academy of Marketing Science
13
Marketing intelligence & planning
13
AMS review : official publication of the Academy of Marketing Science
12
Journal of research in marketing and entrepreneurship : JRME
12
International journal of islamic marketing and branding
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of macromarketing : examining the interactions among markets, marketing, and society
9
Journal of research in marketing and entrepreneurship
9
Cogent business & management
8
Sustainable marketing, branding, and reputation management : strategies for a greener future
8
Journal of Islamic marketing
7
Journal of marketing communications
7
Nachhaltigkeitsmarketing : eine fallstudienbasierte Einführung
7
Sustainable Marketing Management : Grundlagen und Cases
7
European research studies
6
Journal of business strategy
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Amfiteatru economic : an economic and business research periodical
5
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
5
International business review : the official journal of the European International Business Academy
5
Journal of business ethics : JOBE
5
Journal of international marketing
5
Journal of marketing analytics : JMA
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
The marketing review
5
Annales Universitatis Mariae Curie-Skłodowska / H
4
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16
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1
The evolution and investigation of markets, macromarketing and systems : a special issue in honor of Roger Layton
Wooliscroft, Ben
- In:
Journal of macromarketing
44
(
2024
)
2
,
pp. 328-331
Persistent link: https://www.econbiz.de/10014584735
Saved in:
2
The marketing systems approach for designing effective marketing interfaces and a circular economy
Leenders, Mark A. A. M.
;
Bueren, Bart J. A. van
; …
- In:
Journal of macromarketing
44
(
2024
)
2
,
pp. 339-344
Persistent link: https://www.econbiz.de/10014584739
Saved in:
3
Boundary interweaving : the boundary-making strategy for multicultural coexistence in marketing systems
Yee Wen Lim
;
French, Juliana Angeline
- In:
Journal of macromarketing
44
(
2024
)
2
,
pp. 553-574
Persistent link: https://www.econbiz.de/10014584754
Saved in:
4
"No marketing on a dead planet" : rethinking marketing education to support a restoration economy
Helm, Sabrina
;
Little, Vicki J.
;
Frethey-Bentham, Catherine
- In:
Journal of macromarketing
44
(
2024
)
2
,
pp. 307-323
Persistent link: https://www.econbiz.de/10014584734
Saved in:
5
Strategic orientation : market changer or market defender?
Dahlquist, Steven
;
Lehnert, Kevin
- In:
Journal of macromarketing
43
(
2023
)
1
,
pp. 5-16
Persistent link: https://www.econbiz.de/10014233651
Saved in:
6
Marketing capabilities, market orientation and food security of biofortified cassava producers in Nigeria
Oteh, Ogbonnaya Ukeh
;
Osabohien, Romanus
;
Mbanasor, Jude A.
- In:
Journal of macromarketing
43
(
2023
)
4
,
pp. 494-506
Persistent link: https://www.econbiz.de/10014433537
Saved in:
7
Missing the forest for the trees : marketing systems approach to pharmaceutical industry marketing practices
Jayanti, Rama K.
- In:
Journal of macromarketing
42
(
2022
)
2
,
pp. 231-246
Persistent link: https://www.econbiz.de/10013257863
Saved in:
8
"Socially responsible marketing" to, with, and for impoverished populations
Santos, Nicholas J. C.
- In:
Journal of macromarketing
42
(
2022
)
4
,
pp. 567-571
Persistent link: https://www.econbiz.de/10013475199
Saved in:
9
Sustainable marketing : market-driving, not market-driven
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 150-165
Persistent link: https://www.econbiz.de/10012485425
Saved in:
10
Ambiguity of purpose and the politics of failure : sustainability as macromarketing's compelling political calling
Prothero, Andrea
;
McDonagh, Pierre
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 166-171
Persistent link: https://www.econbiz.de/10012485428
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