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~isPartOf:"Journal of macromarketing"
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Marketing
38
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macromarketing
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Laczniak, Gene R.
4
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2
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Journal of macromarketing
SpringerLink / Bücher
388
Europäische Hochschulschriften / 5
138
Journal of business research : JBR
137
Springer eBook Collection
115
Industrial marketing management : the international journal for industrial and high-tech firms
104
Journal of marketing
95
Springer eBook Collection / Business and Economics
88
European journal of marketing : EJM
85
Lehrbuch
75
Journal of marketing education : JME
67
Journal of marketing management : MM
67
Gabler Edition Wissenschaft
66
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Journal of the Academy of Marketing Science
59
Journal of macromarketing : examining the interactions among markets, marketing, and society
57
Jahrbuch der Absatz- und Verbrauchsforschung
55
Marketing theory
55
Arbeitspapier / Institut für Marketing, Universität Mannheim
49
Hamburger Schriften zur Marketingforschung
45
Journal of business-to-business marketing
43
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
41
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
Marketing : ZFP ; journal of research and management
41
Journal of marketing research : JMR
39
Marketing intelligence & planning
39
Research
39
Business horizons
38
Journal of historical research in marketing
38
Schriftenreihe Schwerpunkt Marketing
38
Journal of business economics : JBE
37
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
37
essentials
36
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
34
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
34
UTB
33
Journal of Islamic marketing : JIMA
32
Harvard business review : HBR
31
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
31
Schriften zum Marketing
31
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ECONIS (ZBW)
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1
Firms' sustainability marketing commitment : the roles of chief marketing officers' future focus and prosocial motivation
Thu, Nguyen N. Q.
;
Kadirov, Djavlonbek
;
Fam, Kim Shyan
; …
- In:
Journal of macromarketing
43
(
2023
)
3
,
pp. 306-321
Persistent link: https://www.econbiz.de/10014368392
Saved in:
2
Marketing capabilities, market orientation and food security of biofortified cassava producers in Nigeria
Oteh, Ogbonnaya Ukeh
;
Osabohien, Romanus
;
Mbanasor, Jude A.
- In:
Journal of macromarketing
43
(
2023
)
4
,
pp. 494-506
Persistent link: https://www.econbiz.de/10014433537
Saved in:
3
Strategic orientation : market changer or market defender?
Dahlquist, Steven
;
Lehnert, Kevin
- In:
Journal of macromarketing
43
(
2023
)
1
,
pp. 5-16
Persistent link: https://www.econbiz.de/10014233651
Saved in:
4
Is marketing a victim of its own success? : a restoration process to unlock marketing's power for creativity, competitiveness, and well-being
Batat, Wided
- In:
Journal of macromarketing
43
(
2023
)
2
,
pp. 119-128
Persistent link: https://www.econbiz.de/10014294171
Saved in:
5
Missing the forest for the trees : marketing systems approach to pharmaceutical industry marketing practices
Jayanti, Rama K.
- In:
Journal of macromarketing
42
(
2022
)
2
,
pp. 231-246
Persistent link: https://www.econbiz.de/10013257863
Saved in:
6
Introducing the macromarketing pedagogy section of the journal of macromarketing
Stanton, Julie
- In:
Journal of macromarketing
42
(
2022
)
2
,
pp. 326-327
Persistent link: https://www.econbiz.de/10013257885
Saved in:
7
Socially responsible marketing (SRM) : broader, deeper, and ever greater
Laczniak, Gene R.
;
Shultz, Clifford J.
- In:
Journal of macromarketing
42
(
2022
)
4
,
pp. 554-559
Persistent link: https://www.econbiz.de/10013475197
Saved in:
8
"Socially responsible marketing" to, with, and for impoverished populations
Santos, Nicholas J. C.
- In:
Journal of macromarketing
42
(
2022
)
4
,
pp. 567-571
Persistent link: https://www.econbiz.de/10013475199
Saved in:
9
Socially responsible (macro-social) marketing
Kennedy, Ann-Marie
;
Smith, Johnpaul
- In:
Journal of macromarketing
42
(
2022
)
4
,
pp. 572-582
Persistent link: https://www.econbiz.de/10013475204
Saved in:
10
Socially responsible marketing : a moving target in need of a normative-ethical doctrine
Nill, Alexander F.
- In:
Journal of macromarketing
42
(
2022
)
4
,
pp. 583-589
Persistent link: https://www.econbiz.de/10013475221
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