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~isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
~source:"econis"
~subject:"Consumer behaviour"
~subject:"Marketingtheorie"
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Journal of macromarketing : examining the interactions among markets, marketing, and society
Journal of business research : JBR
72
Journal of retailing and consumer services
45
Journal of marketing communications
37
SpringerLink / Bücher
35
Journal of marketing management : MM
34
Journal of marketing
30
European journal of marketing : EJM
27
Journal of the Academy of Marketing Science
26
The journal of product & brand management
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
The journal of brand management : an international journal
22
Asia Pacific journal of marketing and logistics
21
Journal of retailing
20
Journal of Islamic marketing : JIMA
19
Business horizons
18
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
18
Journal of strategic marketing
18
Psychology & marketing
18
The journal of consumer marketing
18
Lehrbuch
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Marketing intelligence & planning
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Springer eBook Collection
15
International journal of advertising : the review of marketing communications
13
International journal of internet marketing and advertising : IJIMA
13
Marketing : ZFP ; journal of research and management
13
The journal of business & industrial marketing
13
AMS review : official publication of the Academy of Marketing Science
12
Cogent business & management
12
Faculty & research / Insead : working paper series
12
International journal of retail & distribution management
12
Journal of marketing research : JMR
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
The marketing review
12
International review on public and non-profit marketing
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of marketing theory and practice
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Legends in marketing
11
Marketing theory
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1
The unintended consequences of the countercultural movement of the 1960s : what’s marketing got to do with it?
Stinerock, Robert
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
2
,
pp. 229-236
Persistent link: https://www.econbiz.de/10011497342
Saved in:
2
The times (and brands) are a changin' : a response to Gaski's commentary
Conejo, Francisco
;
Wooliscroft, Ben
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 391-396
Persistent link: https://www.econbiz.de/10011339722
Saved in:
3
On "brand" : whether a semiotic marketing system or not
Gaski, John F.
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 387-390
Persistent link: https://www.econbiz.de/10011339723
Saved in:
4
Investigating the portrayal and influence of sustainability claims in an environmental advertising context
Cummins, Shannon
;
Reilly, Timothy M.
;
Carlson, Les
; …
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
3
,
pp. 332-348
Persistent link: https://www.econbiz.de/10010402635
Saved in:
5
From subsistence marketplaces up, from general macromarketing theories down : bringing marketing's contribution to development into the theoretical midrange
Ingenbleek, Paul T. M.
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
2
,
pp. 199-212
Persistent link: https://www.econbiz.de/10010380639
Saved in:
6
Atmospheres of seduction : a critique of aesthetic marketing practices
Biehl-Missal, Brigitte
;
Saren, Michael
- In:
Journal of macromarketing : examining the interactions …
32
(
2012
)
2
,
pp. 168-180
Persistent link: https://www.econbiz.de/10009558357
Saved in:
7
Globalization, consumer tensions, and the shaping of consumer culture in India
Eckhardt, Giana M.
;
Mahi, Humaira
- In:
Journal of macromarketing : examining the interactions …
32
(
2012
)
3
,
pp. 280-294
Persistent link: https://www.econbiz.de/10009621045
Saved in:
8
Sustainable market orientation : a new approach to managing marketing strategy
Mitchell, Robert W.
;
Wooliscroft, Ben
;
Higham, James
- In:
Journal of macromarketing : examining the interactions …
30
(
2010
)
2
,
pp. 160-170
Persistent link: https://www.econbiz.de/10003988178
Saved in:
9
An open source, controversies-based macromarketing chapter : an initial step toward a free online macromarketing course?
Shapiro, Stanley J.
- In:
Journal of macromarketing : examining the interactions …
28
(
2008
)
4
,
pp. 426-428
Persistent link: https://www.econbiz.de/10003784287
Saved in:
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