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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of retailing"
~language:"eng"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Consumer behaviour
Konsumentenverhalten
2,509
Einzelhandel
952
Retail trade
952
Relationship marketing
811
Beziehungsmarketing
809
Customer satisfaction
524
Kundenzufriedenheit
522
Online retailing
487
Online-Handel
486
Brand management
414
Markenführung
414
Service quality
402
Dienstleistungsqualität
401
Brand image
332
Markenimage
332
Social Web
283
Social web
283
E-commerce
272
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271
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259
Online-Marketing
258
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240
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240
Brand
237
Markenartikel
232
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218
Vertriebsweg
218
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205
Marketingmanagement
205
Pricing strategy
192
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191
Emotion
187
Viral marketing
180
Virales Marketing
180
Theorie
165
Theory
165
Food retailing
163
Lebensmitteleinzelhandel
163
Confidence
144
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1,845
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27
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2,505
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Case study
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2,510
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7
Konferenzbeitrag
7
Collection of articles of several authors
5
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1
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Grewal, Dhruv
20
Prentice, Catherine
18
Park, Jungkun
17
Septianto, Felix
17
Dhir, Amandeep
14
Thaichon, Park
14
Jebarajakirthy, Charles
13
Paul, Justin
13
Lombart, Cindy
12
Pantano, Eleonora
11
Dwivedi, Yogesh Kumar
10
Kaur, Puneet
10
Klaus, Philipp
10
Loureiro, Sandra Maria Correia
10
Mortimer, Gary
10
Otterbring, Tobias
10
Rana, Nripendra P.
10
Verhoef, Peter C.
10
Chebat, Jean-Charles
9
Gázquez-Abad, Juan Carlos
9
Palmatier, Robert W.
9
Sands, Sean
9
Talwar, Shalini
9
Agag, Gomaa
8
Baier, Daniel
8
Borges, Adilson
8
Hollebeek, Linda D.
8
Ladhari, Riadh
8
Louis, Didier
8
Nordfält, Jens
8
Quach, Sara
8
Roggeveen, Anne L.
8
Breugelmans, Els
7
Campo, Katia
7
Chen, Haipeng
7
Duan, Yongrui
7
Elms, Jonathan
7
Gilboa, Shaked
7
Gustafsson, Anders
7
Hardesty, David M.
7
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
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Journal of marketing
Journal of retailing and consumer services
Journal of retailing
Journal of business research : JBR
1,892
International journal of consumer studies
754
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
European journal of marketing : EJM
348
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of marketing communications
295
International journal of retail & distribution management
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Marketing letters : a journal of research in marketing
289
The journal of consumer marketing
284
Cogent business & management
283
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
Marketing intelligence & planning
241
Food policy : economics planning and politics of food and agriculture
240
Young consumers : insight and ideas for responsible marketers
240
Journal of food products marketing
231
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ECONIS (ZBW)
2,510
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1
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of
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date (oldest first)
1
Analyzing consumer expectations and experiences of Augmented Reality (AR) apps in the fashion retail sector
Aslam, Usman
;
Davis, Leon
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460819
Saved in:
2
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
3
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
4
Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps
Yin, Xicheng
;
Li, Jing
;
Si, Hongyun
;
Wu, Peng
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460820
Saved in:
5
Beyond weekdays : the impact of the weekend effect on eWOM of hedonic product
Du, Jiangang
;
Zhu, Liya
;
Ma, Yuanning
;
Zhang, Yu
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014462181
Saved in:
6
Boosting customers' impulsive buying tendency in live-streaming commerce : the role of customer engagement and deal proneness
Luo, Xi
;
Hwa, Jacky Cheah Jun
;
Hollebeek, Linda D.
;
Lim …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014462186
Saved in:
7
Can sharing with others whom consumers can't see increase their sense of community? : an examination of social presence on sharing platforms
Woo, Hongjoo
;
Shin, Daeun Chloe
;
Kim, Naeun
;
Tong, Zhenghao
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460867
Saved in:
8
The challenge of integrating "intelligent" technologies in luxury shopping contexts : the role of brand personality appeal and consumers’ status consumption orientation
Sestino, Andrea
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460780
Saved in:
9
Connecting BOP consumers and retailers : what drives small-time retailing through social media?
Kumar, Jitender
;
Katiyar, Gagan
;
Mehrotra, Ankit
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014462294
Saved in:
10
Consumer search : what can we learn from pre-purchase data?
Honka, Elisabeth
;
Seiler, Stephan
;
Ursu, Raluca
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 114-129
Persistent link: https://www.econbiz.de/10014527107
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