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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of the Academy of Marketing Science"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"msa"
~person:"Moschis, George P."
~person:"Verhoef, Peter C."
~person:"Wong, IpKin Anthony"
~subject:"Consumer behaviour"
~subject:"Elderly people"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Konferenzbeitrag"
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Consumer behaviour
Elderly people
Konsumentenverhalten
9
Beziehungsmarketing
6
Relationship marketing
6
Customer satisfaction
3
Dienstleistungsqualität
3
Kundenzufriedenheit
3
Marketing management
3
Marketingmanagement
3
Service quality
3
Innovation diffusion
2
Innovationsdiffusion
2
Lieferantenmanagement
2
Marketing theory
2
Marketingtheorie
2
Supplier relationship management
2
Abteilung
1
Brand equity
1
Brand image
1
Business services
1
Cannibalization
1
Coalition
1
Contract
1
Cross-buying
1
Customer engagement
1
Customer equity
1
Customer integration
1
Customer loyalty
1
Customer purchases
1
Customer relationship management
1
Customer value
1
Department
1
Dienstleistungssektor
1
Direct marketing
1
Direktmarketing
1
Estimation
1
Event study
1
Firm performance
1
High technology
1
Hochtechnologie
1
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Article
9
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Article in journal
Aufsatz im Buch
Konferenzbeitrag
Aufsatz in Zeitschrift
9
Language
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Bulgarian
German
English
Malay (macrolanguage)
Author
All
Moschis, George P.
Verhoef, Peter C.
Wong, IpKin Anthony
Grewal, Dhruv
16
Kumar, V.
13
Palmatier, Robert W.
9
Hennig-Thurau, Thorsten
7
Bagozzi, Richard P.
6
Haws, Kelly L.
6
Homburg, Christian
6
Houston, Mark B.
6
Zhang, Jonathan Z.
6
Bijmolt, Tammo H. A.
5
Dahl, Darren W.
5
Hoyer, Wayne D.
5
Inman, J. Jeffrey
5
MacInnis, Deborah J.
5
Melnyk, Valentyna
5
Puzakova, Marina
5
Schreier, Martin
5
Walker Reczek, Rebecca
5
White, Katherine
5
Wieseke, Jan
5
Ailawadi, Kusum L.
4
Alavi, Sascha
4
Biswas, Dipayan
4
Bleier, Alexander
4
Brasel, S. Adam
4
Dellaert, Benedict G. C.
4
Fuchs, Christoph
4
Hagtvedt, Henrik
4
Hamilton, Ryan
4
Harmeling, Colleen M.
4
Herrmann, Andreas
4
Kukar-Kinney, Monika
4
Kwak, Hyokjin
4
Lehmann, Donald R.
4
Noble, Stephanie M.
4
Reinartz, Werner J.
4
Rishika, Rishika
4
Ruyter, Ko de
4
Schlager, Tobias
4
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Journal of marketing
Journal of the Academy of Marketing Science
Journal of travel and tourism marketing
8
International journal of hospitality management
7
Journal of business research : JBR
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of retailing
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
International journal of contemporary hospitality management
3
International journal of internet marketing and advertising : IJIMA
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Marketing letters : a journal of research in marketing
3
The journal of services marketing
3
Asia Pacific journal of marketing and logistics
2
International journal of consumer studies
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
Journal of consumer behaviour : an international research review
2
Journal of financial services marketing : JFSM
2
Journal of interactive marketing
2
Tourism management : research, policies, practice
2
Australasian marketing journal
1
Cogent business & management
1
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of management reviews : IJMR
1
International journal of retail & distribution management
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of consumer behaviour
1
Journal of international consumer marketing
1
Journal of marketing analytics : JMA
1
Journal of marketing management : MM
1
Journal of marketing theory and practice
1
Journal of retailing and consumer services
1
Journal of service research : JSR
1
Journal of strategic marketing
1
Journal of targeting, measurement and analysis for marketing
1
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ECONIS (ZBW)
9
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1
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9
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1
Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
Saved in:
2
Device switching in online purchasing : examining the strategic contingencies
Haan, Evert de
;
Kannan, P. K.
;
Verhoef, Peter C.
; …
- In:
Journal of marketing
82
(
2018
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011912137
Saved in:
3
Good, better, engaged? : the effect of company-initiated customer engagement behavior on shareholder value
Beckers, Sander F. M.
;
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 366-383
Persistent link: https://www.econbiz.de/10011879689
Saved in:
4
The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
Saved in:
5
Understanding customer experience throughout the customer journey
Lemon, Katherine N.
;
Verhoef, Peter C.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 69-96
Persistent link: https://www.econbiz.de/10011621578
Saved in:
6
Dynamic effects of social influence and direct marketing on the adoption of high-technology products
Risselada, Hans
;
Verhoef, Peter C.
;
Bijmolt, Tammo H. A.
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 52-68
Persistent link: https://www.econbiz.de/10010345572
Saved in:
7
A longitudinal study of the effects of life status changes on changes in consumer preferences
Mathur, Anil
;
Moschis, George P.
;
Lee, Euehun
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 234-246
Persistent link: https://www.econbiz.de/10003725644
Saved in:
8
Life course perspectives on consumer behavior
Moschis, George P.
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
2
,
pp. 295-307
Persistent link: https://www.econbiz.de/10003507997
Saved in:
9
Stress and consumer behavior
Moschis, George P.
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
3
,
pp. 430-444
Persistent link: https://www.econbiz.de/10003531887
Saved in:
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