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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of the Academy of Marketing Science"
~language:"eng"
~person:"Grewal, Dhruv"
~person:"Tonsor, Glynn T."
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Konsumentenverhalten
Consumer behaviour
16
USA
8
United States
8
Beziehungsmarketing
6
Relationship marketing
6
Internet marketing
5
Online-Marketing
5
Einzelhandel
4
Retail trade
4
Advertising effects
3
Emotion
3
Garantie
3
Lieferantenmanagement
3
Marketing
3
Meta-Analyse
3
Meta-analysis
3
Preismanagement
3
Pricing strategy
3
Social Web
3
Social web
3
Supplier relationship management
3
Theorie
3
Theory
3
Warranty
3
Werbewirkung
3
B-to-B-Marketing
2
Beschwerdemanagement
2
Brand management
2
Business-to-business marketing
2
Complaint management
2
Customer integration
2
Customer satisfaction
2
Dienstleistungsqualität
2
E-commerce
2
Electronic Commerce
2
Impulsivity
2
Kundenintegration
2
Kundenzufriedenheit
2
Low-cost strategy
2
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Online availability
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Undetermined
7
Free
1
Type of publication
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Article
16
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
16
Language
All
English
Author
All
Grewal, Dhruv
Tonsor, Glynn T.
Kumar, V.
13
Palmatier, Robert W.
9
Hennig-Thurau, Thorsten
7
Hoyer, Wayne D.
7
Bagozzi, Richard P.
6
Haws, Kelly L.
6
Homburg, Christian
6
Houston, Mark B.
6
Verhoef, Peter C.
6
Zhang, Jonathan Z.
6
Bijmolt, Tammo H. A.
5
Dahl, Darren W.
5
Inman, J. Jeffrey
5
MacInnis, Deborah J.
5
Melnyk, Valentyna
5
Puzakova, Marina
5
Schreier, Martin
5
Walker Reczek, Rebecca
5
White, Katherine
5
Wieseke, Jan
5
Ailawadi, Kusum L.
4
Alavi, Sascha
4
Biswas, Dipayan
4
Bleier, Alexander
4
Brasel, S. Adam
4
Dellaert, Benedict G. C.
4
Fuchs, Christoph
4
Hagtvedt, Henrik
4
Hamilton, Ryan
4
Harmeling, Colleen M.
4
Herrmann, Andreas
4
Keh, Hean Tat
4
Kukar-Kinney, Monika
4
Kwak, Hyokjin
4
Lehmann, Donald R.
4
Noble, Stephanie M.
4
Reinartz, Werner J.
4
Rishika, Rishika
4
Ruyter, Ko de
4
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Published in...
All
Journal of marketing
Journal of the Academy of Marketing Science
Journal of retailing
13
Journal of business research : JBR
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing research
5
Agricultural and resource economics review : ARER
4
Applied economic perspectives and policy
4
Food policy : economics planning and politics of food and agriculture
4
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
4
Journal of agricultural economics
4
MSI reports : working paper series
4
Psychology & marketing
4
European review of agricultural economics : ERAE
2
Journal of food products marketing
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing research : JMR
2
Agricultural economics : the journal of the International Association of Agricultural Economists
1
Canadian journal of agricultural economics : CJAE
1
International journal of food and agricultural economics : IJFAEC
1
Journal of agricultural and applied economics
1
Journal of agricultural and applied economics : JAEE
1
Journal of behavioral and experimental economics
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Review of marketing research
1
The journal of consumer marketing
1
The journal of product & brand management
1
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Source
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ECONIS (ZBW)
16
Showing
1
-
10
of
16
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relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
2
Categorical versus dimensional thinking : improving anti-stigma campaigns by matching health message frames and implicit worldviews
Meyer, Jan-Hinrich
;
Ruyter, Ko de
;
Grewal, Dhruv
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 222-245
Persistent link: https://www.econbiz.de/10012290947
Saved in:
3
Impulse buying : a meta-analytic review
Iyer, Gopalkrishnan R.
;
Blut, Markus
;
Xiao, Sarah Hong
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 384-404
Persistent link: https://www.econbiz.de/10012290959
Saved in:
4
Detecting, preventing, and mitigating online firestorms in brand communities
Herhausen, Dennis
;
Ludwig, Stephan
;
Grewal, Dhruv
; …
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012175971
Saved in:
5
The emotional review-reward effect : how do reviews increase impulsivity?
Motyka, Scott
;
Grewal, Dhruv
;
Aguirre, Elizabeth
;
Mahr, …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
6
,
pp. 1032-1051
Persistent link: https://www.econbiz.de/10011951622
Saved in:
6
In-store mobile phone use and customer shopping behavior : evidence from the field
Grewal, Dhruv
;
Ahlbom, Carl-Philip
;
Beitelspacher, …
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 102-126
Persistent link: https://www.econbiz.de/10011880550
Saved in:
7
Disfluent vs. fluent price offers : paradoxical role of processing disfluency
Motyka, Scott
;
Suri, Rajneesh
;
Grewal, Dhruv
;
Kohli, …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 627-638
Persistent link: https://www.econbiz.de/10011552527
Saved in:
8
Living brands : consumer responses to animated brand logos
Brasel, S. Adam
;
Hagtvedt, Henrik
;
Grewal, Dhruv
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 639-653
Persistent link: https://www.econbiz.de/10011552533
Saved in:
9
Consumers' response to commercials : when the energy level in the commercial conflicts with the media context
Puccinelli, Nancy M.
;
Wilcox, Keith
;
Grewal, Dhruv
- In:
Journal of marketing
79
(
2015
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10010507913
Saved in:
10
The impact of dynamic presentation format on consumer preferences for hedonic products and services
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Townsend, Claudia
; …
- In:
Journal of marketing
79
(
2015
)
6
,
pp. 34-49
Persistent link: https://www.econbiz.de/10011410745
Saved in:
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