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~isPartOf:"Journal of marketing"
~subject:"Customer satisfaction"
~subject:"Electronic Commerce"
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Search: subject_exact:"Relationship marketing"
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Customer satisfaction
Electronic Commerce
Beziehungsmarketing
124
Relationship marketing
124
Consumer behaviour
51
Konsumentenverhalten
51
Kundenzufriedenheit
22
Lieferantenmanagement
21
Supplier relationship management
21
Dienstleistungsqualität
16
Service quality
16
Brand management
15
Markenführung
15
Customer value
14
Kundenwert
14
Social Web
14
Social web
14
Salespeople
11
Verkaufspersonal
11
B-to-B-Marketing
10
Business-to-business marketing
10
Marketing management
10
Marketingmanagement
10
USA
10
United States
10
E-commerce
9
relationship marketing
9
Customer integration
8
Customer service
8
Internet marketing
8
Kundenintegration
8
Kundenservice
8
Online-Marketing
8
customer satisfaction
8
Beschwerdemanagement
7
Complaint management
7
customer relationship management
7
Arbeitsverhalten
6
Brand
6
Brand image
6
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English
30
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Fornell, Claes
3
Wieseke, Jan
3
Homburg, Christian
2
Hult, G. Tomas M.
2
Kumar, V.
2
Morgeson, Forrest V., III.
2
Palmatier, Robert W.
2
Allen, B. J.
1
Anand, Ankit
1
Andrews, Michelle
1
Arora, Sandeep
1
Auh, Seigyoung
1
Bartholomew, Darrell E.
1
Becerril-Arreola, Rafael
1
Bei, Zhiling
1
Bhagwat, Yashoda
1
Bleier, Alexander
1
Bornemann, Torsten
1
Brady, Michael K.
1
Brown, Tom
1
Brusco, Michael J.
1
Chakravarty, Anindita
1
Dahl, Darren W.
1
Deng, Xiaoyan
1
Derfuß, Klaus
1
Doorn, Jenny van
1
Eller, Tönnjes Freerk
1
Fang, Eric
1
Franke, George R.
1
Gielens, Katrijn
1
Gopaldas, Ahir
1
Gretz, Richard T.
1
Grewal, Rajdeep
1
Grégoire, Yany
1
Harmeling, Colleen M.
1
Haumann, Till
1
Hogreve, Jens
1
Hosseinpour, Masoumeh
1
Houston, Mark B.
1
Hoyer, Wayne D.
1
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Journal of marketing
Journal of retailing and consumer services
276
Journal of business research : JBR
165
International journal of hospitality management
137
The journal of services marketing
111
The service industries journal
71
Journal of hospitality marketing & management
64
Journal of travel and tourism marketing
61
Industrial marketing management : the international journal for industrial and high-tech firms
57
International journal of electronic customer relationship management : IJECRM
56
Tourism management : research, policies, practice
54
International journal of contemporary hospitality management
53
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
53
Cogent business & management
51
Asia Pacific journal of marketing and logistics
45
Journal of strategic marketing
45
The journal of business & industrial marketing
45
Journal of service research : JSR
44
Service business
44
Services marketing quarterly
43
Journal of service management
42
Journal of the Academy of Marketing Science
39
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
36
Psychology & marketing
36
The TQM journal : the international review of organizational improvement
35
The international journal of bank marketing : IJBM
35
International journal of business information systems : IJBIS
31
Journal of retailing
31
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
31
International journal of electronic marketing and retailing : IJEMR
29
International journal of internet marketing and advertising : IJIMA
29
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
28
Journal of service research
28
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
27
SpringerLink / Bücher
26
Total quality management & business excellence
26
European journal of marketing : EJM
24
International journal of retail & distribution management
24
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
24
Marketing intelligence & planning
24
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ECONIS (ZBW)
30
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1
The one-party versus third-party platform conundrum : how can brands thrive?
Bei, Zhiling
;
Gielens, Katrijn
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 253-274
Persistent link: https://www.econbiz.de/10014245087
Saved in:
2
The platformization of brands
Wichmann, Julian R. K.
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
3
Platform exploitation : when service agents defect with customers from online service platforms
Zhou, Qiang
;
Allen, B. J.
;
Gretz, Richard T.
;
Houston, …
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 105-125
Persistent link: https://www.econbiz.de/10013258793
Saved in:
4
Shedding light on the dark side of firm lobbying : a customer perspective
Vadakkepatt, Gautham G.
;
Arora, Sandeep
;
Martin, Kelly D.
; …
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 79-97
Persistent link: https://www.econbiz.de/10013258851
Saved in:
5
Customer experience journeys : loyalty loops versus involvement spirals
Siebert, Anton
;
Gopaldas, Ahir
;
Lindridge, Andrew
; …
- In:
Journal of marketing
84
(
2020
)
4
,
pp. 45-66
Persistent link: https://www.econbiz.de/10012231616
Saved in:
6
Turning complaining customers into loyal customers: moderators of the complaint handling-customer loyalty relationship
Morgeson, Forrest V., III.
;
Hult, G. Tomas M.
;
Mithas, Sunil
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 79-99
Persistent link: https://www.econbiz.de/10012271494
Saved in:
7
Pleasant ambient scents : a meta-analysis of customer responses and situational contingencies
Roschk, Holger
;
Hosseinpour, Masoumeh
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 125-145
Persistent link: https://www.econbiz.de/10012176465
Saved in:
8
When and why saying "thank you" is better than saying "sorry" in redressing service failures : the role of self-esteem
You, Yanfen
;
Yang, Xiaojing
;
Wang, Lili
;
Deng, Xiaoyan
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 133-150
Persistent link: https://www.econbiz.de/10012176607
Saved in:
9
Online relationship formation
Kozlenkova, Irina V.
;
Palmatier, Robert W.
;
Fang, Eric
; …
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 21-40
Persistent link: https://www.econbiz.de/10011697750
Saved in:
10
The benefit of becoming friends : complaining after service failures leads customers with strong ties to increase loyalty
Umashankar, Nita
;
Ward, Morgan K.
;
Dahl, Darren W.
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 79-98
Persistent link: https://www.econbiz.de/10011776897
Saved in:
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