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Search: subject_exact:"Viral marketing"
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Viral marketing
41
Virales Marketing
41
Consumer behaviour
22
Konsumentenverhalten
22
Social Web
22
Social web
22
Internet marketing
18
Online-Marketing
18
word of mouth
9
Brand management
7
Markenführung
7
Online retailing
7
Online-Handel
7
Beziehungsmarketing
6
Relationship marketing
6
Social network
6
Soziales Netzwerk
6
social media
6
Customer value
5
Kundenwert
5
Brand image
4
Markenimage
4
Marketing management
4
Marketingmanagement
4
online reviews
4
Advertising
3
Emotion
3
Social relations
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Soziale Beziehungen
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Werbung
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influencer marketing
3
Advertising effects
2
B-to-B-Marketing
2
Business-to-business marketing
2
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Computerspiel
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41
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Janakiraman, Ramkumar
3
Kumar, V.
3
Libai, Barak
3
Skiera, Bernd
3
Barrot, Christian
2
Becker, Jan U.
2
Goldenberg, Jacob
2
Hada, Mahima
2
Haenlein, Michael
2
Kannan, P. K.
2
Leone, Robert P.
2
Lu, Shijie
2
Ludwig, Stephan
2
Peres, Renana
2
Petersen, J. Andrew
2
Rishika, Rishika
2
Trusov, Michael
2
Van Den Bulte, Christophe
2
Wang, Xin
2
Adamopoulos, Panagiotis
1
Allard, Thomas
1
Andrews, Michelle
1
Ballings, Michel
1
Bayerl, Andreas
1
Beichert, Maximilian
1
Bezawada, Ram
1
Blanchard, Simon J.
1
Bonezzi, Andrea
1
Brady, Michael K.
1
Brooks, Gillian
1
Brusco, Michael J.
1
Brüggen, Elisabeth C.
1
Bucklin, Randolph E.
1
Carlson, Kurt
1
Carlson, Kurt A.
1
Carson, Stephen J.
1
Cavanaugh, Lisa A.
1
Chen, Zoey
1
Cho, Sanghoon
1
Dahl, Darren W.
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Journal of marketing
Journal of business research : JBR
183
Journal of retailing and consumer services
122
International journal of hospitality management
99
Tourism management : research, policies, practice
69
Psychology & marketing
61
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information systems research : ISR
55
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Journal of marketing communications
53
Journal of hospitality marketing & management
46
International journal of contemporary hospitality management
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
43
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
41
Electronic commerce research
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of management information systems : JMIS
35
Journal of advertising research
34
European journal of marketing : EJM
33
Journal of electronic commerce research : JECR
33
Journal of marketing research : JMR
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
The journal of services marketing
31
International journal of advertising : the quarterly review of marketing communications
30
Cogent business & management
29
Journal of internet commerce
29
The journal of product & brand management
29
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
28
International journal of advertising : the review of marketing communications
27
International journal of electronic marketing and retailing : IJEMR
26
Journal of promotion management : innovations in planning and applied research
26
Journal of marketing management : MM
25
Asia Pacific journal of marketing and logistics
24
International journal of consumer studies
24
Journal of the Academy of Marketing Science
24
Marketing letters : a journal of research in marketing
24
Technological forecasting & social change : an international journal
21
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ECONIS (ZBW)
41
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41
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1
Revenue generation through influencer marketing
Beichert, Maximilian
;
Bayerl, Andreas
;
Goldenberg, Jacob
; …
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 40-63
Persistent link: https://www.econbiz.de/10014582927
Saved in:
2
The competitive effects of online reviews on hotel demand
Cho, Sanghoon
;
Pekgün, Pelin
;
Janakiraman, Ramkumar
; …
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 40-60
Persistent link: https://www.econbiz.de/10014582896
Saved in:
3
Influencer mix strategies in livestream commerce : impact on product sales
Gu, Xian
;
Zhang, Xiaoxi
;
Kannan, P. K.
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 64-83
Persistent link: https://www.econbiz.de/10014582928
Saved in:
4
Does topic consistency matter? : a study of critic and user reviews in the movie industry
Kim, Eunsoo
;
Ding, MengQi
;
Wang, Xin
;
Lu, Shijie
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 428-450
Persistent link: https://www.econbiz.de/10014245142
Saved in:
5
Is distance really dead in the online world? : the moderating role of geographical distance on the effectiveness of electronic word of mouth
Todri, Vilma
;
Adamopoulos, Panagiotis
;
Andrews, Michelle
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 118-140
Persistent link: https://www.econbiz.de/10013258880
Saved in:
6
The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya
;
Cavanaugh, Lisa A.
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
Saved in:
7
Influencer marketing effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
Saved in:
8
How marketing perks influence word of mouth
Lisjak, Monika
;
Bonezzi, Andrea
;
Rucker, Derek D.
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 128-144
Persistent link: https://www.econbiz.de/10012608737
Saved in:
9
Do spoilers really spoil? : using topic modeling to measure the effect of spoiler reviews on box office revenue
Ryoo, Jun Hyun
;
Wang, Xin
;
Lu, Shijie
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 70-88
Persistent link: https://www.econbiz.de/10012485583
Saved in:
10
Commentary: "half my digital advertising is wasted..."
Pritchard, Marc
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 26-29
Persistent link: https://www.econbiz.de/10012391402
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