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Digital platform
12
Digitale Plattform
12
Consumer behaviour
5
E-commerce
5
Electronic Commerce
5
Konsumentenverhalten
5
Share Economy
5
Sharing economy
5
sharing economy
5
Beziehungsmarketing
4
Relationship marketing
4
Network economics
3
Netzwerkökonomik
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Online retailing
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Online-Handel
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Social web
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Betriebliche Wertschöpfung
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Brand
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Brand management
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Digitalisierung
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Digitization
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Geschäftsmodell
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Markenartikel
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Markenführung
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Marketingmanagement
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Regulation
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Regulierung
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Value creation
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peer-to-peer
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platform firms
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relationship marketing
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Houston, Mark B.
3
Allen, B. J.
2
Gretz, Richard T.
2
Basuroy, Suman
1
Bei, Zhiling
1
Benoit, Sabine
1
Bove, Liliana
1
Cheng, Zhang
1
Costello, John P.
1
Eckhardt, Giana M.
1
Figueiredo, Bernardo
1
Gielens, Katrijn
1
Grewal, Dhruv
1
Herhausen, Dennis
1
Jiang, Baojun
1
Kanuri, Vamsi K.
1
Lamberton, Cait
1
Lin, Zhijie
1
Ludwig, Stephan
1
Luo, Lan
1
Luo, Xueming
1
Mantrala, Murali K.
1
Ozcan, Kerimcan
1
Ramaswamy, Venkatram
1
Reinartz, Werner J.
1
Rindfleisch, Aric
1
Ruyter, Ko de
1
Scaraboto, Daiane
1
Thorson, Esther
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Tong, Siliang
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Toubia, Olivier
1
Urwin, Peter
1
Walker Reczek, Rebecca
1
Wichmann, Julian R. K.
1
Wiegand, Nico
1
Zervas, Georgios
1
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1
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Journal of marketing
NBER working paper series
69
Journal of business research : JBR
62
Management science : journal of the Institute for Operations Research and the Management Sciences
62
Technological forecasting & social change : an international journal
52
Information systems research : ISR
42
Electronic markets : EM ; the international journal of electronic commerce and business media
41
Transportation research / E : an international journal
37
International journal of production economics
36
CESifo working papers
30
Discussion papers / CEPR
30
Internet policy review : journal on internet regulation
29
Journal of management information systems : JMIS
29
European journal of operational research : EJOR
28
Industrial marketing management : the international journal for industrial and high-tech firms
27
International journal of industrial organization
23
Journal of retailing and consumer services
23
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
23
Working paper / National Bureau of Economic Research, Inc.
23
NBER Working Paper
22
Springer eBook Collection
21
Telecommunications policy : the international journal of digital economy, data sciences and new media
21
Working paper
21
International journal of production research
19
Working papers / BRIE
19
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
18
Electronic commerce research
17
Management information systems : mis quarterly
17
NET Institute Working Paper
17
Production and operations management : the flagship research journal of the Production and Operations Management Society
17
Working papers / Harvard Business School, Division of Research
17
Tourism management : research, policies, practice
16
International journal of hospitality management
15
Marketing science
15
New technology, work and employment
15
Discussion paper series / IZA
14
Journal of competition law & economics
14
Research policy : policy, management and economic studies of science, technology and innovation
14
MIS quarterly
13
Strategic management journal
13
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ECONIS (ZBW)
12
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1
The one-party versus third-party platform conundrum : how can brands thrive?
Bei, Zhiling
;
Gielens, Katrijn
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 253-274
Persistent link: https://www.econbiz.de/10014245087
Saved in:
2
How consumer orchestration work creates value in the sharing economy
Scaraboto, Daiane
;
Figueiredo, Bernardo
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 29-47
Persistent link: https://www.econbiz.de/10013258780
Saved in:
3
Platform exploitation : when service agents defect with customers from online service platforms
Zhou, Qiang
;
Allen, B. J.
;
Gretz, Richard T.
;
Houston, …
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 105-125
Persistent link: https://www.econbiz.de/10013258793
Saved in:
4
Halo or cannibalization? : how new software entrants impact sales of incumbent software in platform markets
Allen, B. J.
;
Gretz, Richard T.
;
Houston, Mark B.
; …
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 59-78
Persistent link: https://www.econbiz.de/10013258849
Saved in:
5
Communication in the gig economy : buying and selling in online freelance marketplaces
Ludwig, Stephan
;
Herhausen, Dennis
;
Grewal, Dhruv
; …
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 141-161
Persistent link: https://www.econbiz.de/10013258883
Saved in:
6
The platformization of brands
Wichmann, Julian R. K.
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
7
The impact of platform protection insurance on buyers and sellers in the sharing economy : a natural experiment
Luo, Xueming
;
Tong, Siliang
;
Lin, Zhijie
;
Cheng, Zhang
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 50-69
Persistent link: https://www.econbiz.de/10012485582
Saved in:
8
Providers versus platforms : marketing communications in the sharing economy
Costello, John P.
;
Walker Reczek, Rebecca
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 22-38
Persistent link: https://www.econbiz.de/10012309676
Saved in:
9
Marketing in the sharing economy
Eckhardt, Giana M.
;
Houston, Mark B.
;
Jiang, Baojun
; …
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 5-27
Persistent link: https://www.econbiz.de/10012176084
Saved in:
10
Offerings as digitalized interactive platforms : a conceptual framework and implications
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 19-31
Persistent link: https://www.econbiz.de/10011880516
Saved in:
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