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~isPartOf:"Journal of marketing analytics : JMA"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Confidence"
~subject:"Deutschland"
~subject:"Markenimage"
~subject:"Satisfaction"
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Search: subject_exact:"Markenbindung"
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Confidence
Deutschland
Markenimage
Satisfaction
Brand loyalty
32
Markentreue
32
Consumer behaviour
31
Konsumentenverhalten
31
Beziehungsmarketing
30
Relationship marketing
30
Brand management
29
Markenführung
29
Brand
24
Markenartikel
24
Brand image
21
Customer satisfaction
11
Kundenzufriedenheit
11
Social Web
7
Social web
7
Einzelhandel
6
Internet marketing
6
Online-Marketing
6
Retail trade
6
Vertrauen
4
Customer integration
3
Customer retention
3
Kundenbindung
3
Kundenintegration
3
Age group
2
Altersgruppe
2
Brand satisfaction
2
Brand trust
2
Consumer engagement
2
Customer engagement
2
Dienstleistungsmarketing
2
Dienstleistungsqualität
2
Environmental consciousness
2
Fashion
2
Food trade
2
Großbritannien
2
Lebensmittelhandel
2
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English
23
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Han, Heesup
2
Trinh, Giang
2
Abbes, Intissar
1
Ariza-Montes, Antonio
1
Athanasopoulou, Pinelopi
1
Bozkurt, Siddik
1
Byun, Kyung-Ah
1
Chamola, Pankaj
1
Chrysochou, Polymeros
1
Coelho, Pedro Simões
1
Dawes, John
1
Dugar, Anurag
1
Fu, Wei
1
Giovanis, Apostolos N.
1
Gligor, David
1
Hallem, Yousra
1
Hartnett, Nicole
1
Hwang, Syjung
1
Jedsada Wongsansukcharoen
1
Jiménez-Barreto, Jano
1
Jones, Robert Paul
1
Jørgensen, Finn
1
Kennedy, Rachel
1
Kim, Jinkyung Jenny
1
Kim, Junghun
1
Kim, Renee B.
1
Kim, Youn-Kyung
1
Krystallis, Athanasios
1
Kumar, Jitender
1
Leckie, Civilai
1
Lee, Hyunjoo
1
Lee, Jongsu
1
Lee, Minyoung
1
Liang, Beichen
1
Lim, Xin-Jean
1
Lin, Jialing
1
Lobo, Antonio
1
Loureiro, Sandra Maria Correia
1
Mathisen, Terje Andreas
1
Nayak, Jogendra Kumar
1
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Journal of marketing analytics : JMA
Journal of retailing and consumer services
The journal of product & brand management
20
The journal of brand management : an international journal
19
Journal of business research : JBR
13
Asia Pacific journal of marketing and logistics
10
International journal of hospitality management
7
European journal of marketing : EJM
6
International journal of internet marketing and advertising : IJIMA
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Cogent business & management
4
Global business review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing management : MM
4
Journal of strategic marketing
4
Marketing intelligence & planning
4
Psychology & marketing
4
Australasian marketing journal
3
Business analyst : a refereed journal of Shri Ram College of Commerce
3
Innovatives Markenmanagement
3
International journal of Indian culture and business management
3
International journal of consumer studies
3
International journal of contemporary hospitality management
3
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
3
International marketing review
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing communications
3
Journal of promotion management : innovations in planning and applied research
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Marketing theory
3
Research
3
SpringerLink / Bücher
3
The IUP journal of brand management : IJBRM
3
The journal of business & industrial marketing
3
The journal of consumer marketing
3
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
2
European journal of marketing
2
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ECONIS (ZBW)
23
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1
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10
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23
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date (oldest first)
1
Building theoretical sand castles : the case of customer brand engagement
Gligor, David
;
Bozkurt, Siddik
;
Welch, Emma
- In:
Journal of marketing analytics : JMA
11
(
2023
)
3
,
pp. 297-316
Persistent link: https://www.econbiz.de/10014374833
Saved in:
2
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
3
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
4
Importance of offline service quality in building loyalty of OC service brand
Park, Joonyong
;
Kim, Renee B.
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013169688
Saved in:
5
Effect of community relationship management, relationship marketing orientation, customer engagement, and brand trust on brand loyalty : the case of a commercial bank in Thailand
Jedsada Wongsansukcharoen
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209572
Saved in:
6
How does social media marketing enhance brand loyalty? : identifying mediators relevant to the cinema context
Yee, Wong Foong
;
Ng, Siew Imm
;
Seng, Kaixin
;
Lim, Xin-Jean
- In:
Journal of marketing analytics : JMA
10
(
2022
)
2
,
pp. 114-130
Persistent link: https://www.econbiz.de/10013258517
Saved in:
7
Determinants of customer brand loyalty in the retail industry : a comparison between national and private brands in South Korea
Hwang, Syjung
;
Lee, Minyoung
;
Park, Eunil
;
Pobil, Angel …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012665885
Saved in:
8
The choice of brand extension : the moderating role of brand loyalty on fit and brand familiarity
Liang, Beichen
;
Fu, Wei
- In:
Journal of marketing analytics : JMA
9
(
2021
)
1
,
pp. 17-32
Persistent link: https://www.econbiz.de/10012487126
Saved in:
9
Retailers with traits of consumer : exploring the existence and antecedents of brand loyalty in small unorganized retailers
Dugar, Anurag
;
Chamola, Pankaj
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648890
Saved in:
10
The impact of hotel attributes, well-being perception, and attitudes on brand loyalty : examining the moderating role of COVID-19 pandemic
Kim, Jinkyung Jenny
;
Han, Heesup
;
Ariza-Montes, Antonio
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012648895
Saved in:
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