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~isPartOf:"Journal of marketing communications"
~isPartOf:"Psychology & marketing"
~subject:"Brand management"
~subject:"Konsumentenverhalten"
~subject:"Online-Marketing"
~type:"article"
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Brand management
Konsumentenverhalten
Online-Marketing
Website
24
Consumer behaviour
17
Internet marketing
8
E-commerce
6
Electronic Commerce
6
Online retailing
6
Online-Handel
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19
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19
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Argyriou, Evmorfia
1
Auschaitrakul, Sumitra
1
Bergiel, Blaise
1
Blodgett, Jeffrey G.
1
Boon, Edward
1
Broderick, Amanda J.
1
Brown, Mark
1
Capece, Guendalina
1
Caruana, Albert
1
Cassar, Mario
1
Chen, Jun
1
Cornwell, T. Bettina
1
Demangeot, Catherine
1
Deng, Huixin
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Di Pillo, Francesca
1
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1
Drennan, Judy C.
1
Erkan, Ismail
1
Evans, Chris
1
Gunn, R. W.
1
Gupta, Reetika
1
Hamilton, Mitchell L.
1
Hazari, Sunil
1
Kabadayi, Sertan
1
Konietzny, Jirka
1
Kubacki, K.
1
Laroche, Michel
1
Martin, Jolie M.
1
Mazaheri, Ebrahim
1
Moss, G. A.
1
Mukherjee, Ashesh
1
Namin, Aidin
1
Norton, Michael I.
1
Pal, Sanchary
1
Pappas, Nikolaos
1
Pope, Nigel
1
Rohm, Andrew J.
1
Rose, Gregory
1
Rose, Mei
1
Seelig, Michelle I.
1
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Journal of marketing communications
Psychology & marketing
Journal of retailing and consumer services
48
Journal of business research : JBR
31
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
International journal of internet marketing and advertising : IJIMA
27
Journal of internet commerce
26
International journal of hospitality management
21
International journal of electronic commerce : IJEC
20
International journal of electronic marketing and retailing : IJEMR
20
International journal of e-business research : an official publication of the Information Resources Management Association
19
International journal of business information systems : IJBIS
18
Tourism management : research, policies, practice
17
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
15
Journal of hospitality marketing & management
14
Journal of travel and tourism marketing
14
International journal of retail & distribution management
12
Journal of fashion marketing and management
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
International journal of contemporary hospitality management
11
Electronic commerce research
10
Journal of electronic commerce research : JECR
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
10
Information systems research : ISR
9
Journal of vacation marketing : an international journal
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Technological forecasting & social change : an international journal
8
The service industries journal
8
Journal of advertising research
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Global business review
6
International journal of advertising : the quarterly review of marketing communications
6
International journal of technology marketing : IJTMkt
6
Journal of global information management : an official publication of the Information Resources Management Association
6
Journal of international consumer marketing
6
Journal of management information systems : JMIS
6
Journal of organizational computing and electronic commerce
6
Journal of promotion management : JPM
6
Management information systems : mis quarterly
6
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ECONIS (ZBW)
19
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1
Facts or story? : the impact of website content on narrative believability and purchase intention
Cassar, Mario
;
Caruana, Albert
;
Konietzny, Jirka
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 637-656
Persistent link: https://www.econbiz.de/10013371056
Saved in:
2
Chinese website design : communication as a mirror of culture
Capece, Guendalina
;
Di Pillo, Francesca
- In:
Journal of marketing communications
27
(
2021
)
2
,
pp. 137-159
Persistent link: https://www.econbiz.de/10012424771
Saved in:
3
Is it all for show? : environmental brand identification on skin care and cosmetic websites
Seelig, Michelle I.
;
Sun, Ruoyu
;
Deng, Huixin
;
Pal, Sanchary
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 436-456
Persistent link: https://www.econbiz.de/10012515871
Saved in:
4
Impact of message design on banner advertising involvement and effectiveness : an empirical investigation
Namin, Aidin
;
Hamilton, Mitchell L.
;
Rohm, Andrew J.
- In:
Journal of marketing communications
26
(
2020
)
2
,
pp. 115-129
Persistent link: https://www.econbiz.de/10012203397
Saved in:
5
The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site
Tan, Bin Jun
;
Brown, Mark
;
Pope, Nigel
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 288-306
Persistent link: https://www.econbiz.de/10012203297
Saved in:
6
Creating the right customer experience online : the influence of culture
Shobeiri, Saeed
;
Mazaheri, Ebrahim
;
Laroche, Michel
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 270-290
Persistent link: https://www.econbiz.de/10011852960
Saved in:
7
Social media or shopping websites? : the influence of eWOM on consumers' online purchase intentions
Erkan, Ismail
;
Evans, Chris
- In:
Journal of marketing communications
24
(
2018
)
6
,
pp. 617-633
Persistent link: https://www.econbiz.de/10011914772
Saved in:
8
Effect of marketing activities, benefits, risks, confusion due to over-choice, price, quality and consumer trust on online tourism purchasing
Pappas, Nikolaos
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 195-218
Persistent link: https://www.econbiz.de/10011706481
Saved in:
9
Hedonic and utilitarian use of user-generated content on online shopping websites
Hazari, Sunil
;
Bergiel, Blaise
;
Sethna, Beheruz N.
- In:
Journal of marketing communications
23
(
2017
)
6
,
pp. 572-591
Persistent link: https://www.econbiz.de/10011852894
Saved in:
10
Online display advertising : the influence of web site type on advertising effectiveness
Auschaitrakul, Sumitra
;
Mukherjee, Ashesh
- In:
Psychology & marketing
34
(
2017
)
4
,
pp. 463-480
Persistent link: https://www.econbiz.de/10011674011
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