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~isPartOf:"Journal of marketing communications"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"hun"
~language:"msa"
~subject:"Consumer behaviour"
~subject:"Großbritannien"
~subject:"Markenartikel"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
~type_genre:"No longer published / No longer aquired"
~type_genre:"Textbook"
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Consumer behaviour
Großbritannien
Markenartikel
Konsumentenverhalten
295
Advertising effects
188
Werbewirkung
188
Advertising
147
Werbung
144
Internet marketing
112
Online-Marketing
112
Marketing management
104
Marketingmanagement
104
Brand management
103
Markenführung
103
Brand image
90
Markenimage
90
Social Web
83
Social web
83
Viral marketing
52
Virales Marketing
52
Corporate Social Responsibility
42
Corporate social responsibility
42
Beziehungsmarketing
40
Relationship marketing
40
advertising
36
Brand
35
social media
34
Public relations
32
Öffentlichkeitsarbeit
32
USA
30
United States
30
Emotion
29
Communication
26
Kommunikation
26
Confidence
22
Corporate reputation
22
Firmenimage
22
Vertrauen
22
Fernsehwerbung
17
Perception
17
Personality psychology
17
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Undetermined
219
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11
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Article
303
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1
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Article in journal
Case study
Konferenzbeitrag
No longer published / No longer aquired
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Aufsatz in Zeitschrift
304
Fallstudie
2
Collection of articles of several authors
1
Sammelwerk
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Muehling, Darrel D.
6
Um, Nam-Hyun
5
Kim, Soojung
4
Schultz, Don E.
4
Bailey, Ainsworth Anthony
3
Bellman, Steven
3
Dodoo, Naa Amponsah
3
Kareklas, Ioannis
3
Kim, Dong Hoo
3
Kim, Soojin
3
Lee, Joonghwa
3
Muralidharan, Sidharth
3
Pelsmacker, Patrick de
3
Pentina, Iryna
3
Phua, Joe
3
Varan, Duane
3
Zhang, Lixuan
3
Al Shurideh, Muhammad
2
Amos, Clinton
2
Antheunis, Marjolijn L.
2
Block, Martin P.
2
Chan, Fong Yee
2
Dahlén, Micael
2
Dalakas, Vassilis
2
Flavián Blanco, Carlos
2
Fullerton, Jami A.
2
Goodrich, Kendall
2
Grohmann, Bianca
2
Guinalíu, Miguel
2
Heo, Jun
2
Jain, Varsha
2
Joireman, Jeff
2
Ju, Ilyoung
2
Jung, A-Reum
2
Kendrick, Alice
2
Laroche, Michel
2
Lee, Jaejin
2
Mostafa, Mohamed M.
2
Mukherjee, Srabanti
2
Myers, Jun
2
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Journal of marketing communications
Journal of business research : JBR
2,075
Journal of retailing and consumer services
1,961
International journal of consumer studies
786
International journal of hospitality management
753
Applied economics
733
Psychology & marketing
677
Journal of consumer research : JCR ; an interdisciplinary bimonthly
589
The economic journal : the journal of the Royal Economic Society
549
The journal of brand management : an international journal
476
European journal of marketing : EJM
436
The journal of product & brand management
421
Asia Pacific journal of marketing and logistics
397
Journal of marketing management : MM
377
Management science : journal of the Institute for Operations Research and the Management Sciences
369
Journal of marketing research : JMR
354
Tourism management : research, policies, practice
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
Journal of business ethics : JOBE
338
Fiscal studies : the journal of the Institute for Fiscal Studies
332
Economics letters
326
Journal of travel and tourism marketing
326
Journal of international consumer marketing
323
Regional studies
318
The international review of retail, distribution and consumer research
318
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
316
Journal of marketing
315
Technological forecasting & social change : an international journal
315
International journal of retail & distribution management
310
Journal of retailing
310
Cogent business & management
307
Marketing letters : a journal of research in marketing
298
Journal of fashion marketing and management
295
Journal of consumer behaviour : an international research review
292
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
291
The journal of consumer marketing
288
The service industries journal
284
Journal of economic psychology : research in economic psychology and behavioral economics
282
International journal of contemporary hospitality management
280
The economic history review : a journal of economic and social history
280
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ECONIS (ZBW)
304
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61
Understanding consumer-based brand equity and its antecedents in international and national banks in Egypt
Shaalan, Ahmed
;
Hegazy, Ahmed
;
Tourky, Marwa
;
Elshaer, …
- In:
Journal of marketing communications
28
(
2022
)
1
,
pp. 38-72
Persistent link: https://www.econbiz.de/10012697021
Saved in:
62
Visual cognition of fake news : the effects of consumer brand engagement
Ladeira, Wagner Junior
;
Dalmoro, Marlon
;
Santini, …
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 681-701
Persistent link: https://www.econbiz.de/10013371063
Saved in:
63
Antecedents and consequences of consumer skepticism toward cause-related marketing : gender as moderator and attitude as mediator
Amawate, Vibhas
;
Deb, Madhurima
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 31-52
Persistent link: https://www.econbiz.de/10012424756
Saved in:
64
Anthropomorphism in advertising : the effect of media on audience attitude
Agrawal, Shivani
;
Khandelwal, Utkal
;
Bajpai, Naval
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 799-815
Persistent link: https://www.econbiz.de/10012697000
Saved in:
65
Blogging effects across supplier, retailer, and customer
Prasad, Shantanu
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012424753
Saved in:
66
Can US advertising students recognize an ad in editorial's clothing (native advertising)? : a partial replication of the Stanford "Evaluating information" test
Kendrick, Alice
;
Fullerton, Jami A.
- In:
Journal of marketing communications
27
(
2021
)
2
,
pp. 207-228
Persistent link: https://www.econbiz.de/10012424774
Saved in:
67
Chinese website design : communication as a mirror of culture
Capece, Guendalina
;
Di Pillo, Francesca
- In:
Journal of marketing communications
27
(
2021
)
2
,
pp. 137-159
Persistent link: https://www.econbiz.de/10012424771
Saved in:
68
Congruity between mood and brand involvement enhances the effectiveness of message appeals : dual processing model perspective
Wen, Taylor Jing
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 651-669
Persistent link: https://www.econbiz.de/10012624675
Saved in:
69
Consumer engagement in sharing brand-related information on social commerce : the roles of culture and experience
Gvili, Yaniv
;
Levy, Shalom
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 53-68
Persistent link: https://www.econbiz.de/10012424757
Saved in:
70
Corporate social responsibility and patronage intentions : the mediating effect of brand credibility
Abu Zayyad, Hala Mohammed
;
Obeidat, Zaid Mohammad Ibrahim
; …
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 510-533
Persistent link: https://www.econbiz.de/10012624663
Saved in:
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