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~isPartOf:"Journal of marketing communications"
~subject:"China"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Gesellschaftliche+Unternehmensverantwortung"
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China
Konsumentenverhalten
Corporate Social Responsibility
42
Corporate social responsibility
42
Consumer behaviour
23
Public relations
14
Öffentlichkeitsarbeit
14
Corporate reputation
10
Firmenimage
10
Stakeholder
9
Marketing management
7
Marketingmanagement
7
Advertising effects
5
Brand image
5
CSR
5
CSR communication
5
Communication
5
Kommunikation
5
Markenimage
5
Werbewirkung
5
Advertising
4
Brand management
4
Markenführung
4
Website
4
Werbung
4
Confidence
3
Corporate social responsibility (CSR)
3
Green marketing
3
Nachhaltige Entwicklung
3
Sustainable development
3
Vertrauen
3
corporate social responsibility
3
Öko-Marketing
3
Altruism
2
Altruismus
2
Beziehungsmarketing
2
Brand architecture
2
Corporate culture
2
Environmental consciousness
2
Environmental management
2
Luxury goods
2
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20
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Article
23
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Article in journal
23
Aufsatz in Zeitschrift
23
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English
23
Author
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Rim, Hyejoon
2
Abdollahi, Maral
1
Abu Zayyad, Hala Mohammed
1
Abuhashesh, Mohammd
1
Al Shurideh, Muhammad
1
Barchiesi, Maria Assunta
1
Basar, Berna
1
Berg, Kati Tusinski
1
Bhaduri, Gargi
1
Borden, Jonathan
1
Bögel, Paula Maria
1
Castellan, Silvia
1
Costa, Roberta
1
Davis, Ingrid
1
Deng, Huixin
1
Elving, Wim J. L.
1
Ferguson, Mary Ann
1
Gangadharbatla, Harsha
1
Golob, Urša
1
Ha-Brookshire, Jung E.
1
Jančič, Zlatko
1
Joireman, Jeff
1
Kang, Eun Yeon
1
Kareklas, Ioannis
1
Kaur Ghuman, Mandeep
1
Khan Md. Raziuddin Taufique
1
Kim, Jwa K.
1
Kim, Sora
1
Kim, Yeonsoo
1
Koronaki, Eirini
1
Lah, Marko
1
Lanero-Carrizo, Ana
1
Lee, Yoon-Joo
1
Liu, Richie L.
1
Mann, Bikram Jit Singh
1
Maqableh, Mahmoud
1
Masa'deh, Ra'ed
1
Obeidat, Zaid Mohammad Ibrahim
1
Pal, Sanchary
1
Panigyrakis, George
1
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Published in...
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Journal of marketing communications
Journal of business ethics : JOBE
140
Journal of business research : JBR
82
Corporate social responsibility and environmental management
71
Finance research letters
48
International journal of hospitality management
36
Journal of retailing and consumer services
31
Pacific-Basin finance journal
31
Journal of business ethics : JBE
26
Business strategy and the environment
24
The journal of brand management : an international journal
20
International journal of consumer studies
19
International review of economics & finance : IREF
18
International review of financial analysis
18
Cogent business & management
17
Emerging markets, finance & trade : a journal of the Society for the Study of Emerging Markets
17
Business & society
16
Psychology & marketing
16
The journal of product & brand management
16
International review on public and non-profit marketing
15
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
14
Asia Pacific journal of marketing and logistics
13
Asian business & management
13
Chinese management studies : CMS
13
Corporate communications : an international journal
13
Economic research
13
Energy economics
13
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
13
International journal of contemporary hospitality management
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Marketing intelligence & planning
13
Economic modelling
12
Emerging markets review
12
SpringerLink / Bücher
12
The journal of services marketing
12
Asia Pacific business review
11
International journal of production economics
11
Journal of hospitality marketing & management
11
European journal of marketing : EJM
10
International journal of advertising : the review of marketing communications
10
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ECONIS (ZBW)
23
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23
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1
How legitimate are corporate social advocacy campaigns? : An examination of the role of legitimacy in stakeholder perceptions of CSA
Zhang, Xiaochen Angela
;
Borden, Jonathan
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 123-147
Persistent link: https://www.econbiz.de/10014529286
Saved in:
2
Consumer responses to corporate social responsibility communication from stigmatized industries : e-cigarettes and consumers’ use of persuasion knowledge
Abdollahi, Maral
;
Xu, Hao
;
Rim, Hyejoon
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 368-388
Persistent link: https://www.econbiz.de/10014529300
Saved in:
3
Investigating the reception of broad versus specific CSR messages in advertisements in an environmental context
Gangadharbatla, Harsha
;
Vardeman, Christopher
; …
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 253-271
Persistent link: https://www.econbiz.de/10013371013
Saved in:
4
Integrating environmental values and emotion in green marketing communications inducing sustainable consumer behaviour
Khan Md. Raziuddin Taufique
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 272-290
Persistent link: https://www.econbiz.de/10013371015
Saved in:
5
Luxury and sustainability : the role of message appeals and objectivity on luxury brands' green corporate social responsibility
Kang, Eun Yeon
;
Sung, Yoon Hi
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 291-312
Persistent link: https://www.econbiz.de/10013371016
Saved in:
6
Multiple instances of negative publicity : the role of publicity domain similarity
Basar, Berna
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 591-616
Persistent link: https://www.econbiz.de/10013371054
Saved in:
7
Is it all for show? : environmental brand identification on skin care and cosmetic websites
Seelig, Michelle I.
;
Sun, Ruoyu
;
Deng, Huixin
;
Pal, Sanchary
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 436-456
Persistent link: https://www.econbiz.de/10012515871
Saved in:
8
Corporate social responsibility and patronage intentions : the mediating effect of brand credibility
Abu Zayyad, Hala Mohammed
;
Obeidat, Zaid Mohammad Ibrahim
; …
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 510-533
Persistent link: https://www.econbiz.de/10012624663
Saved in:
9
Looking for luxury CSR practices that make more sense : the role of corporate identity and consumer attitude
Panigyrakis, George
;
Panopoulos, Anastasios
;
Koronaki, …
- In:
Journal of marketing communications
26
(
2020
)
6
,
pp. 666-684
Persistent link: https://www.econbiz.de/10012263768
Saved in:
10
Toward effective CSR communication in controversial industry sectors
Song, Baobao
;
Wen, Jing
;
Ferguson, Mary Ann
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 243-267
Persistent link: https://www.econbiz.de/10012203475
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