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~isPartOf:"Journal of marketing communications"
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Search: subject:"Public relations"
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Public relations
32
Öffentlichkeitsarbeit
32
Corporate Social Responsibility
14
Corporate social responsibility
14
Corporate reputation
12
Firmenimage
12
Advertising industry
10
Werbewirtschaft
10
Advertising
9
Consumer behaviour
9
Konsumentenverhalten
9
Marketing management
9
Marketingmanagement
9
Stakeholder
9
Werbung
8
Communication
7
Kommunikation
7
Internet marketing
6
Online-Marketing
6
Social Web
6
Social web
6
Corporate culture
5
Unternehmenskultur
5
social media
5
Beziehungsmarketing
4
CSR communication
4
Relationship marketing
4
public relations
4
Advertising effects
3
Agency theory
3
Brand management
3
Confidence
3
Creativity
3
Crisis management
3
KMU
3
Kreativität
3
Krisenmanagement
3
Markenführung
3
Prinzipal-Agent-Theorie
3
SME
3
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42
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43
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43
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1
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English
43
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Ferguson, Mary Ann
3
Melewar, T. C.
3
Bang, Nguyen
2
Kitchen, Philip J.
2
Pang, Augustine
2
Podnar, Klement
2
Shin, Wonsun
2
Song, Baobao
2
Tam, Lisa
2
Turnbull, Sarah
2
Wheeler, Colin
2
Abreu, Fernando Antunes de
1
Akusua Agyapomaa Obeng, Samuela
1
Anani-Bossman, Albert
1
Atkinson, Lucy
1
Bailey, Ainsworth Anthony
1
Bartholmé, Roland H.
1
Basar, Berna
1
Basile, Kelly
1
Biraghi, Silvia
1
Boenigk, Michael
1
Bolhuis, Wendy
1
Borden, Jonathan
1
Bosch, Annette L. M. van den
1
Buchanan-Oliver, Margo
1
Bögel, Paula Maria
1
Chen, Cheng-Hao Steve
1
Cheong, Yunjae
1
Cho, Moonhee
1
Colliander, Jonas
1
Collier, Paul
1
Combs, Justin
1
Cooper, Holly B.
1
Dahlén, Micael
1
Dinnie, Keith
1
Einwiller, Sabine A.
1
Elving, Wim J. L.
1
Erlandsson, Susanna
1
Ewing, Michael
1
Fitzgerald, Emma May
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Published in...
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Journal of marketing communications
Corporate communications : an international journal
193
Journal of communication management : an international journal
144
SpringerLink / Bücher
116
Journal of business ethics : JOBE
89
Journal of business research : JBR
85
The accounting review : a publication of the American Accounting Association
59
Public Relations : ein Handbuch
52
Corporate social responsibility and environmental management
44
Journal of accounting & economics
44
Corporate reputation review : an international journal
42
Handbuch der Public Relations : wissenschaftliche Grundlagen und berufliches Handeln ; mit Lexikon
41
Handbuch Unternehmenskommunikation
40
International journal of business communication : IJBC ; a publication of the Association of Business Communication
38
Springer eBook Collection
38
The global public relations handbook : theory, research, and practice
38
Journal of promotion management : JPM
37
Research
37
Journal of communication management
36
Europäische Hochschulschriften / 5
35
Routledge new directions in public relations and communication research
33
Exploring public relations
30
Management communication quarterly : an international journal
29
Public Relations
29
Business strategy and the environment
28
Journal of accounting and public policy
28
Studien zu Theorie und Praxis der Public Relations
28
European journal of marketing : EJM
27
PR-Praxis
27
Journal of advertising research
25
Organisationskommunikation
25
Umweltwirtschaftsforum : uwf ; die betriebswissenschaftlich-ökologisch orientierte Fachzeitschrift
25
International journal of business communication : IJBC : a publication of the Association for Business Communication
24
Accounting, auditing & accountability journal
23
Materialien / Deutscher Bundestag, Verwaltung, Hauptabteilung Wissenschaftliche Dienste
23
New media and public relations
23
The handbook of crisis communication
23
Accounting forum : advancing the interdisciplinary and global connection of accounting research
22
Business horizons
22
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
22
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ECONIS (ZBW)
43
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43
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1
Towards greater integration in media planning : decision-making insights from
public
relations
practitioners
Tam, Lisa
;
Mehta, Amisha
;
Goodlich, Hayley
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 26-45
Persistent link: https://www.econbiz.de/10014232393
Saved in:
2
The importance of congruence between stakeholder prosocial motivation and CSR attributions : effects on stakeholders' donations and sense-making of prosocial identities
Song, Baobao
;
Ferguson, Mary Ann
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 339-357
Persistent link: https://www.econbiz.de/10014294863
Saved in:
3
How legitimate are corporate social advocacy campaigns? : An examination of the role of legitimacy in stakeholder perceptions of CSA
Zhang, Xiaochen Angela
;
Borden, Jonathan
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 123-147
Persistent link: https://www.econbiz.de/10014529286
Saved in:
4
Corporate allies or adversaries : an exploration of the relationship between
public
relations
and marketing among Ghanaian practitioners
Anani-Bossman, Albert
;
Akusua Agyapomaa Obeng, Samuela
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 283-300
Persistent link: https://www.econbiz.de/10014529294
Saved in:
5
In the eye of the (fire)storm: better safe or sorry? : Crisis communication strategies for managing virality of online negative brand-related content
Langaro, Daniela
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 301-317
Persistent link: https://www.econbiz.de/10014529297
Saved in:
6
In search of communication excellence :
public
relations
' value, empowerment, and structure in strategic management
Tam, Lisa
;
Kim, Jeong-Nam
;
Grunig, James E.
;
Hall, …
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 183-206
Persistent link: https://www.econbiz.de/10012872755
Saved in:
7
Multiple instances of negative publicity : the role of publicity domain similarity
Basar, Berna
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 591-616
Persistent link: https://www.econbiz.de/10013371054
Saved in:
8
Public
relations
practice in the digital era : trust and commitment in the interplay of interactivity effects and online relational strategies
Tong, Suk Chong
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 799-819
Persistent link: https://www.econbiz.de/10013493044
Saved in:
9
A framework for the sustainability of advertising agencies in an emerging economy : the case of South Africa
Mokoena, Alistair
;
Prinsloo, Johannes Jürgens
;
Gawlik, …
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 46-66
Persistent link: https://www.econbiz.de/10014232398
Saved in:
10
BP and the Deepwater Horizon oil spill : a case study of how company management employed
public
relations
to restore a damaged brand
Kanso, Ali M.
;
Nelson, Richard Alan
;
Kitchen, Philip J.
- In:
Journal of marketing communications
26
(
2020
)
7
,
pp. 703-731
Persistent link: https://www.econbiz.de/10012314011
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