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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Kundenzufriedenheit"
~subject:"Marketing"
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Kundenzufriedenheit
Marketing
Marketing management
163
Marketingmanagement
163
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33
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15
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15
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15
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Hunt, Shelby D.
4
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2
Grewal, Rajdeep
2
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2
Lang, John T.
2
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2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
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Journal of marketing management : MM
Journal of marketing research : JMR
SpringerLink / Bücher
66
Journal of business research : JBR
64
Industrial marketing management : the international journal for industrial and high-tech firms
56
Lehrbuch
33
Europäische Hochschulschriften / 5
27
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27
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25
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22
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19
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19
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AMS review : official publication of the Academy of Marketing Science
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Journal of research in marketing and entrepreneurship : JRME
12
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12
International journal of islamic marketing and branding
10
Journal of macromarketing
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10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Cogent business & management
9
Journal of Islamic marketing
9
Journal of research in marketing and entrepreneurship
9
OECD Health Statistics
9
European research studies
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Hamburger Schriften zur Marketingforschung
8
International journal of wine business research : IJWBR
8
Journal of retailing and consumer services
8
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Neue betriebswirtschaftliche Forschung : Nbf
8
Schriften zu Marketing und Management
8
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ECONIS (ZBW)
26
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1
Advancing marketing strategy in the marketing discipline and beyond : from promise, to neglect, to prominence, to fragment (to promise?)
Hunt, Shelby D.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 16-51
Persistent link: https://www.econbiz.de/10011883305
Saved in:
2
Commentary: advancing marketing strategy in the marketing discipline and beyond
Jaworski, Bernard J.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 63-70
Persistent link: https://www.econbiz.de/10011883311
Saved in:
3
Advances in strategic marketing and the advancement of the marketing discipline : the promise of theory
Varadarajan, Rajan
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 71-85
Persistent link: https://www.econbiz.de/10011883319
Saved in:
4
The prospects for marketing strategy and the marketing discipline in Era V : is the prognosis promising or problematic?
Hunt, Shelby D.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 86-95
Persistent link: https://www.econbiz.de/10011883324
Saved in:
5
Selling whiteness? : a critical review of the literature on marketing and racism
Davis, Judy Foster
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 134-177
Persistent link: https://www.econbiz.de/10011883330
Saved in:
6
Practice (mis)matching : multiple performations of a cultural sponsorship network
Ryan, Annmarie
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1445-1469
Persistent link: https://www.econbiz.de/10012042283
Saved in:
7
Special issue: the question of "alternatives" within food and drink markets and marketing
Smith Maguire, Jennifer
(
ed.
);
Watson, David J.
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011776861
Saved in:
8
The question of "alternatives" within food and drink markets and marketing : introduction to the special issue : editorial
Smith Maguire, Jennifer
;
Watson, David J.
;
Lang, John T.
- In:
Journal of marketing management : MM
33
(
2017
)
7/8
,
pp. 495-501
Persistent link: https://www.econbiz.de/10011777696
Saved in:
9
Mobility of top marketing and sales executives in business-to-business markets : a social network perspective
Wang, Rui
;
Gupta, Aditya
;
Grewal, Rajdeep
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 650-670
Persistent link: https://www.econbiz.de/10011743743
Saved in:
10
Special issue: Academy of Marketing Annual Conference 2016 : redical marketing
McLeay, Fraser
(
ed.
);
Coates, Nigel
(
ed.
); …
-
Academy of Marketing / Conference <49., 2016, …
-
2017
Persistent link: https://www.econbiz.de/10011746348
Saved in:
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