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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of performance management"
~isPartOf:"Strategy & leadership : a publication of Strategic Leadership Forum"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Lehrbuch"
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Return on Investment
9
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9
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Journal of marketing research : JMR
Journal of performance management
Strategy & leadership : a publication of Strategic Leadership Forum
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8
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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ECONIS (ZBW)
11
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1
Return on service amenities
Hamilton, Rebecca W.
;
Rust, Roland T.
;
Wedel, Michel
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 96-110
Persistent link: https://www.econbiz.de/10011650436
Saved in:
2
Assessing the total financial performance impact of brand equity with limited time-series data
Mizik, Natalie
- In:
Journal of marketing research : JMR
51
(
2014
)
6
,
pp. 691-706
Persistent link: https://www.econbiz.de/10010471026
Saved in:
3
Employee-based brand equity : why firms with strong brands pay their executives less
Tavassoli, Nader T.
;
Sorescu, Alina
;
Chandy, Rajesh K.
- In:
Journal of marketing research : JMR
51
(
2014
)
6
,
pp. 676-690
Persistent link: https://www.econbiz.de/10010471032
Saved in:
4
Maximize your "Return on Initiatives" with the Initiative Portfolio Review Process
Katz, Keith
;
Manzione, Travis
- In:
Journal of performance management
3
(
2009
)
2
,
pp. 10-13
Persistent link: https://www.econbiz.de/10003853701
Saved in:
5
Measuring the tru ROI of marketing dollars
McNeilly, Mark
- In:
Strategy & leadership : a publication of Strategic …
37
(
2009
)
5
,
pp. 50-51
Persistent link: https://www.econbiz.de/10003903016
Saved in:
6
Periscopic media tour
Henry, Craig
- In:
Strategy & leadership : a publication of Strategic …
35
(
2007
)
3
,
pp. 56-62
Persistent link: https://www.econbiz.de/10003497155
Saved in:
7
The investment advisor to the business : how information sweet spots in marketing can mean better performance management
Mosimann, Roland
;
Mosimann, Patrick
;
Dussault, Meg
- In:
Journal of performance management
1
(
2007
)
1
,
pp. 18-21
Persistent link: https://www.econbiz.de/10003610060
Saved in:
8
Wirtschaftlichkeitsmessung von Business Intelligence-Lösungen : BI-Lösungen müssen sich rechnen - nur wie?
Oehler, Karsten
- In:
Journal of performance management
1
(
2007
)
4
,
pp. 17-20
Persistent link: https://www.econbiz.de/10003610106
Saved in:
9
Strategy in the media
Henry, Craig
- In:
Strategy & leadership : a publication of Strategic …
35
(
2007
)
6
,
pp. 58-64
Persistent link: https://www.econbiz.de/10003751237
Saved in:
10
Tweeting as a marketing tool : a field experiment in the TV industry
Gong, Shiyang
;
Zhang, Juanjuan
;
Zhao, Ping
;
Jiang, Xuping
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 833-850
Persistent link: https://www.econbiz.de/10011784965
Saved in:
1
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