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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"MSI reports : working paper series"
~subject:"Marketing management"
~subject:"USA"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Marketing management
USA
Brand management
70
Markenführung
70
Consumer behaviour
58
Konsumentenverhalten
58
Brand image
53
Markenimage
53
Brand
28
Markenartikel
28
Market research
17
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17
Advertising effects
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Werbewirkung
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Marketingmanagement
9
Perception
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Sales promotion
8
Theorie
8
Theory
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Verkaufsförderung
8
Wahrnehmung
8
Viral marketing
7
Virales Marketing
7
Bewertung
6
Brand extension
6
Empirical method
6
Empirische Methode
6
Evaluation
6
Experiment
6
Markentransfer
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Marketing theory
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Marketingtheorie
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Beziehungsmarketing
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Cognition
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New product development
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English
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Pauwels, Koen
2
Srinivasan, Shuba
2
Agarwal, Manoj Kumar
1
Ataman, M. Berk
1
Avery, Jill
1
Brasel, S. Adam
1
Bucklin, Randolph E.
1
Chernev, Alexander
1
Dahlhoff, Denise
1
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1
Gal, David
1
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1
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1
Heitmann, Mark
1
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1
Hoegg, Joandrea
1
Hsu, Liwu
1
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1
Keinan, Anat
1
Kumar, V.
1
Lehmann, Donald R.
1
Lewis, Michael
1
Lewis, Michael V.
1
Lovett, Mitchell J.
1
Mela, Carl F.
1
Mizik, Natalie
1
Morgan, Neil A.
1
Neslin, Scott A.
1
Ng, Sharon
1
Nowlis, Stephen M.
1
Paharia, Neeru
1
Park, Ji Kyung
1
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1
Rao, Vithala R.
1
Rego, Lopo L.
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Sethuraman, Raj
1
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1
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1
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Journal of marketing research : JMR
MSI reports : working paper series
The journal of brand management : an international journal
82
Journal of business research : JBR
73
The journal of product & brand management
58
European journal of marketing : EJM
32
Journal of strategic marketing
30
Journal of retailing and consumer services
29
Industrial marketing management : the international journal for industrial and high-tech firms
24
Psychology & marketing
24
Journal of marketing management : MM
23
Journal of marketing
21
Journal of marketing communications
20
Journal of advertising research
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
International journal of hospitality management
17
Journal of fashion marketing and management
16
Journal of the Academy of Marketing Science
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
International marketing review
14
Journal of marketing theory and practice
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
The journal of consumer marketing
13
Business horizons
12
Journal of promotion management : JPM
12
Marketing letters : a journal of research in marketing
12
The marketing review
12
International journal of advertising : the quarterly review of marketing communications
11
International journal of market research : JMRS ; the journal of the Market Research Society
11
International journal of wine business research : IJWBR
11
Journal of marketing for higher education
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Journal of retailing
11
Sport marketing quarterly : preferred journal of the Sport Marketing Association
11
Journal of advertising : official publication of the American Academy of Advertising
10
Journal of global marketing
10
Management science : journal of the Institute for Operations Research and the Management Sciences
10
Marketing intelligence & planning
10
Asia Pacific journal of marketing and logistics
9
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ECONIS (ZBW)
21
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1
Positioning brands against large competitors to increase sales
Paharia, Neeru
;
Avery, Jill
;
Keinan, Anat
- In:
Journal of marketing research : JMR
51
(
2014
)
6
,
pp. 647-656
Persistent link: https://www.econbiz.de/10010471042
Saved in:
2
Cross-modal communication : sound frequency influences consumer responses to color lightness
Hagtvedt, Henrik
;
Brasel, S. Adam
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 551-562
Persistent link: https://www.econbiz.de/10011537786
Saved in:
3
Diagnosing brand performance : accounting for the dynamic impact of product availability with aggregate data
Shah, Denish
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10010526579
Saved in:
4
I think I can, I think I can : brand use, self-efficacy, and performance
Park, Ji Kyung
;
John, Deborah Roedder
- In:
Journal of marketing research : JMR
51
(
2014
)
2
,
pp. 233-247
Persistent link: https://www.econbiz.de/10010362214
Saved in:
5
Growing small brands : does a brand's equity and growth potential affect its long-term productivity? ; report No. 06-123
Slotegraaf, Rebecca J.
;
Pauwels, Koen
- In:
MSI reports : working paper series
(
2006
)
4
,
pp. 43-65
Persistent link: https://www.econbiz.de/10003420458
Saved in:
6
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
MSI reports : working paper series
(
2010
)
4
,
pp. 41-90
Persistent link: https://www.econbiz.de/10009007361
Saved in:
7
How do brand portfolio strategies affect firm value?
Hsu, Liwu
;
Fournier, Susan
;
Srinivasan, Shuba
- In:
MSI reports : working paper series
(
2011
)
3
,
pp. 95-155
Persistent link: https://www.econbiz.de/10009531736
Saved in:
8
On brands and word of mouth
Peres, Renana
;
Shachar, Ron
;
Lovett, Mitchell J.
- In:
MSI reports : working paper series
(
2011
)
3
,
pp. 39-93
Persistent link: https://www.econbiz.de/10009531737
Saved in:
9
The impact of candidate appearance and advertising strategies on election results
Hoegg, Joandrea
;
Lewis, Michael V.
- In:
Journal of marketing research : JMR
48
(
2011
)
5
,
pp. 895-909
Persistent link: https://www.econbiz.de/10009355019
Saved in:
10
Cultural orientation and brand dilution : impact of motivation level and extension typically
Ng, Sharon
- In:
Journal of marketing research : JMR
47
(
2010
)
1
,
pp. 186-198
Persistent link: https://www.econbiz.de/10003947457
Saved in:
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