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~isPartOf:"Journal of marketing research : JMR"
~person:"Gijsbrechts, Els"
~type_genre:"Article in journal"
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Gijsbrechts, Els
Kumar, V.
17
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15
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10
Heerde, Harald J. van
10
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10
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Journal of marketing research : JMR
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Belgian journal of operations research, statistics and computer science
1
European journal of operational research : EJOR
1
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ECONIS (ZBW)
10
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1
Fanning the flames? : how media coverage of a price war affects retailers, consumers, and investors
Heerde, Harald J. van
;
Gijsbrechts, Els
;
Pauwels, Koen
- In:
Journal of marketing research : JMR
52
(
2015
)
5
,
pp. 674-693
Persistent link: https://www.econbiz.de/10011349862
Saved in:
2
The impact of category prices on store price image formation : an empirical analysis
Lourenço, Carlos J. S.
;
Gijsbrechts, Els
;
Paap, Richard
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 200-216
Persistent link: https://www.econbiz.de/10010526562
Saved in:
3
Shopper loyalty to whom? : chain versus outlet loyalty in the context of store acquisitions
Lin, Arjen van
;
Gijsbrechts, Els
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 352-370
Persistent link: https://www.econbiz.de/10010380950
Saved in:
4
Take turns or march in sync? : the impact of the national brand promotion calendar on manufacturer and retailer performance
Guyt, Jonne Y.
;
Gijsbrechts, Els
- In:
Journal of marketing research : JMR
51
(
2014
)
6
,
pp. 753-772
Persistent link: https://www.econbiz.de/10010471014
Saved in:
5
Close encounter with the hard discounter : a multiple-store shopping perspective on the impact of local hard-discounter entry
Vroegrijk, Mark
;
Gijsbrechts, Els
;
Campo, Katia
- In:
Journal of marketing research : JMR
50
(
2013
)
5
,
pp. 606-626
Persistent link: https://www.econbiz.de/10010195938
Saved in:
6
Consumption-based cross-brand learning : are private labels really private?
Szymanowski, Maciej
;
Gijsbrechts, Els
- In:
Journal of marketing research : JMR
49
(
2012
)
2
,
pp. 231-246
Persistent link: https://www.econbiz.de/10009524186
Saved in:
7
Proliferating private-label portfolios : how introducing economy and premium private labels influences brand choice
Geyskens, Inge
;
Gielens, Katrijn
;
Gijsbrechts, Els
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 791-807
Persistent link: https://www.econbiz.de/10008665418
Saved in:
8
Sales drops from closing shops : assessing the impact of store outlet closures on retail chain revenue
Haans, Hans
;
Gijsbrechts, Els
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1025-1040
Persistent link: https://www.econbiz.de/10008796594
Saved in:
9
Winners and losers in a major price war
Heerde, Harald J. van
;
Gijsbrechts, Els
;
Pauwels, Koen
- In:
Journal of marketing research : JMR
45
(
2008
)
5
,
pp. 499-518
Persistent link: https://www.econbiz.de/10003770544
Saved in:
10
Shopper response to bundle promotions for packaged goods
Foubert, Bram
;
Gijsbrechts, Els
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 647-662
Persistent link: https://www.econbiz.de/10003569747
Saved in:
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