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~isPartOf:"Journal of marketing research : JMR"
~source:"econis"
~subject:"Decision under uncertainty"
~subject:"Marktforschung"
~type_genre:"Article in journal"
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Search: subject_exact:"Consumer Behaviour"
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Decision under uncertainty
Marktforschung
Consumer behaviour
343
Konsumentenverhalten
343
Market research
63
Experiment
39
Advertising effects
38
Werbewirkung
38
Präferenztheorie
37
Theory of preferences
37
Brand management
30
Markenführung
30
Brand image
29
Markenimage
29
Emotion
26
Theorie
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Theory
26
Internet marketing
23
Online-Marketing
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Cognition
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Kognition
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Wahrnehmung
20
Beziehungsmarketing
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Entscheidung unter Unsicherheit
18
Relationship marketing
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Advertising
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Decision
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Entscheidung
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Werbung
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Personality psychology
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Persönlichkeitspsychologie
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Viral marketing
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Virales Marketing
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Brand
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Markenartikel
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Sales promotion
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Dahl, Darren W.
5
Dhar, Ravi
4
Patrick, Vanessa M.
3
Zhao, Min
3
Amir, On
2
Cheema, Amar
2
Du, Rex Yuxing
2
Fishbach, Ayelet
2
Fitzsimons, Gavan J.
2
Häubl, Gerald
2
Jong, Martijn G. de
2
Kalra, Ajay
2
Kamakura, Wagner A.
2
Khan, Uzma
2
Kivetz, Ran
2
Pieters, Rik
2
Schrift, Rom Y.
2
Wedel, Michel
2
Wyer, Robert S.
2
Zhu, Meng
2
Adaval, Rashmi
1
Albuquerque, Paulo
1
Argo, Jennifer J.
1
Aribarg, Anocha
1
Bagozzi, Richard P.
1
Balasubramanian, Sridhar
1
Bansal, Pradeep
1
Batra, Rajeev
1
Baumeister, Roy F.
1
Baumgartner, Hans
1
Bayus, Barry L.
1
Bell, David R.
1
Billeter, Darron M.
1
Biswas, Dipayan
1
Briesch, Richard A.
1
Bronnenberg, Bart J.
1
Cadotte, Ernest R.
1
Cameron, Trudy Ann
1
Carlson, Kurt A.
1
Chakravarti, Amitav
1
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Journal of marketing research : JMR
Journal of business research : JBR
40
Qualitative market research : an international journal
30
Marketing letters : a journal of research in marketing
24
Journal of retailing and consumer services
23
Journal of consumer behaviour : an international research review
20
International journal of market research : JMRS ; the journal of the Market Research Society
19
Journal of marketing management : MM
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
Psychology & marketing
17
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
International journal of market research
14
Journal of economic psychology : research in economic psychology and behavioral economics
14
International journal of wine business research : IJWBR
13
Marketing : ZFP ; journal of research and management
13
Journal of the Academy of Marketing Science
12
Management science : journal of the Institute for Operations Research and the Management Sciences
12
Jahrbuch der Absatz- und Verbrauchsforschung
11
The marketing review
11
Consumer goods Europe
10
International journal of consumer studies
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
European journal of marketing : EJM
9
Journal of business economics : JBE
8
Marketing theory
8
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
8
Amfiteatru economic : an economic and business research periodical
7
European journal of operational research : EJOR
7
Journal of consumer research : JCR ; an interdisciplinary journal
7
Journal of macromarketing : examining the interactions among markets, marketing, and society
7
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
7
The journal of brand management : an international journal
7
Cogent business & management
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of economic behavior & organization : JEBO
6
Journal of fashion marketing and management
6
Journal of retailing
6
The international review of retail, distribution and consumer research
6
Asia Pacific journal of marketing and logistics
5
European journal of marketing
5
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ECONIS (ZBW)
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1
On the method of evolutionary psychology and its applicability to consumer research
Saad, Gad
- In:
Journal of marketing research : JMR
54
(
2017
)
3
,
pp. 464-477
Persistent link: https://www.econbiz.de/10011697469
Saved in:
2
Predicting advertising success beyond traditional measures : new insights from neurophysiological methods and market response modeling
Venkatraman, Vinod
;
Dimoka, Angelika
;
Pavlou, Paul A.
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 436-452
Persistent link: https://www.econbiz.de/10011337515
Saved in:
3
Managerial empathy facilitates egocentric predictions of consumer preferences
Hattula, Johannes D.
;
Herzog, Walter
;
Dahl, Darren W.
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 235-252
Persistent link: https://www.econbiz.de/10010526559
Saved in:
4
Decomposing the impact of advertising : augmenting sales with online search data
Hu, Ye
;
Du, Rex Yuxing
;
Damangir, Sina
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 300-319
Persistent link: https://www.econbiz.de/10010380958
Saved in:
5
Subjective knowledge in consumer financial decisions
Hadar, Liat
;
Sood, Sanjay
;
Fox, Craig R.
- In:
Journal of marketing research : JMR
50
(
2013
)
3
,
pp. 303-316
Persistent link: https://www.econbiz.de/10009755706
Saved in:
6
Spotlights, floodlights, and the magic number zero : simple effects tests in moderated regression
Spiller, Stephen A.
;
Fitzsimons, Gavan J.
;
Lynch, John G.
; …
- In:
Journal of marketing research : JMR
50
(
2013
)
2
,
pp. 277-288
Persistent link: https://www.econbiz.de/10009737766
Saved in:
7
Paying with money or effort : pricing when customers anticipate hassle
Lambrecht, Anja
;
Tucker, Catherine
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 66-82
Persistent link: https://www.econbiz.de/10009507246
Saved in:
8
The double-edged sword of signaling effectiveness : when salient cues curb postpurchase consumption
Zhu, Meng
;
Billeter, Darron M.
;
Inman, J. Jeffrey
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 26-38
Persistent link: https://www.econbiz.de/10009507252
Saved in:
9
Searching in choice mode : consumer decision processes in product search with recommendations
Dellaert, Benedict G. C.
;
Häubl, Gerald
- In:
Journal of marketing research : JMR
49
(
2012
)
2
,
pp. 277-288
Persistent link: https://www.econbiz.de/10009524175
Saved in:
10
Influence of warm versus cool temperatures on consumer choice : a resource depletion account
Cheema, Amar
;
Patrick, Vanessa M.
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 984-995
Persistent link: https://www.econbiz.de/10009688751
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