//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing research : JMR"
~subject:"Theory"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: isPartOf:"Research"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Theory
Consumer behaviour
343
Konsumentenverhalten
343
Market research
172
Marktforschung
172
Theorie
86
Experiment
76
Advertising effects
63
Werbewirkung
63
USA
62
United States
62
Brand management
55
Markenführung
55
Beziehungsmarketing
48
Relationship marketing
48
Advertising
45
Werbung
45
Internet marketing
44
Online-Marketing
44
Präferenztheorie
44
Theory of preferences
44
Brand image
43
Markenimage
43
Emotion
41
Marketing management
41
Marketingmanagement
41
Bayes-Statistik
37
Bayesian inference
37
Cognition
36
Kognition
36
Sales promotion
35
Verkaufsförderung
35
Viral marketing
32
Virales Marketing
32
Social Web
31
Social web
31
Preismanagement
30
Pricing strategy
30
Decision under uncertainty
29
Entscheidung unter Unsicherheit
29
more ...
less ...
Online availability
All
Undetermined
19
Type of publication
All
Article
85
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
86
Collection of articles of several authors
1
Sammelwerk
1
Systematic review
1
Übersichtsarbeit
1
Language
All
English
86
Author
All
Kamakura, Wagner A.
3
Ariely, Dan
2
Chan, Tat Y.
2
Chen, Hua
2
DeSarbo, Wayne
2
Huber, Joel
2
Jiang, Baojun
2
Kumar, V.
2
Lim, Noah
2
Musalem, Andrés
2
Redden, Joseph P.
2
Russell, Gary J.
2
Seetharaman, P. B.
2
Sudhir, K.
2
Tellis, Gerard J.
2
Achrol, Ravi S.
1
Ailawadi, Kusum L.
1
Alexander, David L.
1
Amir, On
1
Anderson, Eric T.
1
Anik, Lalin
1
Ansari, Asim
1
Bagchi, Rajesh
1
Barasch, Alixandra
1
Batsell, Richard R.
1
Berman, Jonathan Z.
1
Biehal, Gabriel
1
Billeter, Darron M.
1
Blanchard, Simon J.
1
Bodapati, Anand V.
1
Bohling, Timothy
1
Bolton, Ruth N.
1
Bradlow, Eric T.
1
Bunch, David S.
1
Burke, Marian C.
1
Burton, Scot
1
Cantú, Stephanie M.
1
Chakravarti, Dipankar
1
Chang, Sue Ryung
1
Che, Hai
1
more ...
less ...
Published in...
All
Journal of marketing research : JMR
European journal of operational research : EJOR
4,823
Computers & operations research : and their applications to problems of world concern ; an international journal
2,330
International journal of production research
1,929
Management science : journal of the Institute for Operations Research and the Management Sciences
1,438
Operations research letters
1,006
Operations research
704
Finance research letters
660
Journal of the Operational Research Society : OR
618
Transportation research / E : an international journal
614
Mathematics of operations research
533
Mathematical methods of operations research
524
Bulletin of economic research
473
Research policy : policy, management and economic studies of science, technology and innovation
452
Land economics : applied research on environmental resources
448
Journal of economic psychology : research in economic psychology and behavioral economics
413
The annals of regional science : an international journal of urban, regional and environmental research and policy ; official journal of the Western Regional Science Association
404
Journal of the Operational Research Society
401
Research in economics : an international review of economics
356
Journal of business research : JBR
334
Transportation science : a journal of the Institute for Operations Research and the Management Sciences
329
Annals of operations research
314
Operational research : an international journal
304
Top : an official journal of the Spanish Society of Statistics and Operations Research
256
Opsearch : journal of the Operational Research Society of India
255
Economic systems research : journal of the International Input-Output Association
232
RAIRO / Operations research
229
International transactions in operational research : ITOR ; a journal of the International Federation of Operational Research Societies (IFORS)
228
Central European journal of operations research : CEJOR ; official journal of the Austrian, Croatian, Czech, Hungarian, Slovakian and Slovenian OR Societies
222
Rivista internazionale di scienze sociali
218
International advances in economic research : IAER ; an official publication of the International Atlantic Economic Society
207
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
202
INFORMS journal on computing : JOC ; charting new directions in operations research and computer science ; a journal of the Institute for Operations Research and the Management Sciences
196
The review of income and wealth : journal of the International Association for Research in Income and Wealth
193
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
189
International transactions in operational research : a journal of the International Federation of Operational Research Societies
185
Research in international business and finance
163
4OR : a quarterly journal of operations research
161
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
148
Production and operations management : the flagship research journal of the Production and Operations Management Society
144
International economics : a journal published by CEPII (Center for research and expertise on the world economy)
142
more ...
less ...
Source
All
ECONIS (ZBW)
86
Showing
1
-
10
of
86
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Special issue on theory and practice in marketing
2014
Persistent link: https://www.econbiz.de/10010471046
Saved in:
2
Matchmaker competition and technology provision
Wu, Yue
;
Zhang, Kaifu
;
Padmanabhan, V. T.
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 396-413
Persistent link: https://www.econbiz.de/10011878745
Saved in:
3
An empirical study of uniform and differential pricing in the movie theatrical market
Ho, Jason Y. C.
;
Liang, Yitian
;
Weinberg, Charles B.
; …
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 414-431
Persistent link: https://www.econbiz.de/10011878752
Saved in:
4
When promoting similarity slows satiation : the relationship of variety, categorization, similarity, and satiation
Lasaleta, Jannine D.
;
Redden, Joseph P.
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 446-457
Persistent link: https://www.econbiz.de/10011878766
Saved in:
5
The asymmetric impact of context on advantaged versus disadvantaged options
Evangelidis, Ioannis
;
Levav, Jonathan
;
Simonson, Itamar
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 239-253
Persistent link: https://www.econbiz.de/10011845004
Saved in:
6
Relationship governance dynamics : the roles of partner selection efforts and mutual investments
Wathne, Kenneth H.
;
Heide, Jan B.
;
Mooi, Erik A.
; …
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 704-721
Persistent link: https://www.econbiz.de/10011958183
Saved in:
7
Intercompetitor licensing and product innovation
Jiang, Baojun
;
Shi, Hongyan
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 738-751
Persistent link: https://www.econbiz.de/10011958191
Saved in:
8
Do costly options lead to better outcomes? : how the protestant work ethic influences the cost-benefit heuristic in goal pursuit
Cheng, Yimin
;
Mukhopadhyay, Anirban
;
Schrift, Rom Y.
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 636-649
Persistent link: https://www.econbiz.de/10011743739
Saved in:
9
The effect of recycling versus trashing on consumption : theory and experimental evidence
Sun, Monic
;
Trudel, Remi
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 293-305
Persistent link: https://www.econbiz.de/10011697373
Saved in:
10
Social interactions and monetary incentives in driving consumer repeat behavior
Toker-Yildiz, Kamer
;
Trivedi, Minakshi
;
Choi, Jeonghye
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
3
,
pp. 364-380
Persistent link: https://www.econbiz.de/10011697428
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->