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~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"The journal of consumer marketing"
~language:"eng"
~language:"spa"
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
~subject:"Cross-cultural management"
~subject:"Firmenimage"
~subject:"Indien"
~type_genre:"Arbeitspapier"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Beziehungsmarketing
Consumer behaviour
Cross-cultural management
Firmenimage
Indien
Konsumentenverhalten
395
USA
138
United States
138
Brand image
88
Markenimage
88
Brand management
70
Markenführung
70
Relationship marketing
58
Marketing management
54
Marketingmanagement
54
Advertising effects
51
Werbewirkung
51
Personality psychology
48
Persönlichkeitspsychologie
48
Brand
47
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Social web
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Einzelhandel
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Beatty, Sharon E.
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Durvasula, Srinivas
4
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3
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3
Cui, Geng
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Goldsmith, Ronald E.
3
Guzman, Francisco
3
Hopkins, Christopher D.
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Kemp, Elyria
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Milne, George R.
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Olsen, Svein O.
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Poon, Patrick
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Reynolds, Kristy E.
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Shoham, Aviv
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2
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2
Butler, Timothy D.
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Byun, Kyung-Ah
2
Centeno, Edgar
2
Chaudhuri, Arjun
2
Chikweche, Tendai
2
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Journal of marketing theory and practice
The journal of consumer marketing
Journal of business research : JBR
2,453
Journal of retailing and consumer services
2,075
Finance India : the quarterly journal of Indian Institute of Finance
940
The Indian journal of labour economics : a quarterly journal of Indian Society of Labour Economics
887
The Indian economic journal
879
International journal of hospitality management
866
International journal of consumer studies
767
Working paper / National Bureau of Economic Research, Inc.
750
Economic developments in India : quarterly update : analysis, reports, policy documents
742
Psychology & marketing
688
The Indian journal of economics
604
Working paper
602
Journal of consumer research : JCR ; an interdisciplinary bimonthly
586
Industrial marketing management : the international journal for industrial and high-tech firms
517
Artha vijñāna : journal of the Gokhale Institute of Politics and Economics
497
Global business review
492
The Asian economic review : journal of the Indian Institute of Economics
480
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
461
Asia Pacific journal of marketing and logistics
451
The journal of brand management : an international journal
441
Discussion paper series / IZA
438
The journal of product & brand management
428
European journal of marketing : EJM
420
Journal of business ethics : JOBE
409
International journal of Indian culture and business management
408
Policy research working paper : WPS
400
Technological forecasting & social change : an international journal
392
Management science : journal of the Institute for Operations Research and the Management Sciences
385
The journal of services marketing
382
Tourism management : research, policies, practice
380
Cogent business & management
379
Journal of marketing research : JMR
376
Journal of travel and tourism marketing
376
Journal of marketing management : MM
375
Journal of marketing
366
Journal of the Academy of Marketing Science
363
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
348
Journal of retailing
345
Journal of international consumer marketing
334
The service industries journal
332
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ECONIS (ZBW)
425
Showing
1
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10
of
425
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1
Engagement with social media content : a qualitative exploration
Syrdal, Holly A.
;
Briggs, Elten
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 4-22
Persistent link: https://www.econbiz.de/10011884468
Saved in:
2
From Gucci to green bags : conspicuous consumption as a signal for pro-social behavior
Johnson, Catherine M.
;
Tariq, Ayesha
;
Baker, Thomas L.
- In:
Journal of marketing theory and practice
26
(
2018
)
4
,
pp. 339-356
Persistent link: https://www.econbiz.de/10011951433
Saved in:
3
Hypotheses of equivalence and their testing
Garber, Lawrence L.
;
Boya, Ünal Ö.
;
Hyatt, Eva M.
- In:
Journal of marketing theory and practice
26
(
2018
)
3
,
pp. 280-288
Persistent link: https://www.econbiz.de/10011912914
Saved in:
4
Satisfaction while shopping for another person : how others' product evaluations influence shopper satisfaction
Gillison, Stephanie T.
;
Reynolds, Kristy E.
- In:
Journal of marketing theory and practice
26
(
2018
)
3
,
pp. 211-229
Persistent link: https://www.econbiz.de/10011912856
Saved in:
5
Social media brand community enjoyment (SMBCE) : scale construction and validation from an etic perspective
Roy, Subhadip
;
Machado, Joana C.
- In:
Journal of marketing theory and practice
26
(
2018
)
4
,
pp. 390-411
Persistent link: https://www.econbiz.de/10011951463
Saved in:
6
Uncovering psychological gratifications affecting social media utilization : a multiblock hierarchical analysis
Izzal Asnira Zolkepli
;
Kamarulzaman, Yusniza
;
Kitchen, …
- In:
Journal of marketing theory and practice
26
(
2018
)
4
,
pp. 412-430
Persistent link: https://www.econbiz.de/10011951500
Saved in:
7
"Unfriend me, please!" : social media fatigue and the theory of rational choice
Logan, Kelty
;
Bright, Laura F.
;
Grau, Stacy Landreth
- In:
Journal of marketing theory and practice
26
(
2018
)
4
,
pp. 357-367
Persistent link: https://www.econbiz.de/10011951436
Saved in:
8
Achieving consumer trust on Twitter via CSR communication
Kollat, Jana
;
Farache, Francisca
- In:
The journal of consumer marketing
34
(
2017
)
6
,
pp. 505-514
Persistent link: https://www.econbiz.de/10011814482
Saved in:
9
Activating values to stimulate organic food purchases : can advertisements increase pro-environmental intentions?
Bullock, Graham
;
Johnson, Christopher
;
Southwell, Brian
- In:
The journal of consumer marketing
34
(
2017
)
5
,
pp. 427-441
Persistent link: https://www.econbiz.de/10011783130
Saved in:
10
Actual and ideal-self congruence and dual brand passion
Astakhova, Marina
;
Swimberghe, Krist R.
;
Wooldridge, …
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 664-672
Persistent link: https://www.econbiz.de/10011808335
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