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~isPartOf:"Journal of promotion management : JPM"
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Fernsehwerbung
15
Television advertising
15
Advertising effects
9
USA
9
United States
9
Werbewirkung
9
Product Placement
5
Product placement
5
Sport event
5
Sportveranstaltung
5
Consumer behaviour
4
Fernsehprogramm
4
Konsumentenverhalten
4
Sales promotion
4
Television programme
4
Verkaufsförderung
4
Advertising
3
Fernsehen
3
Internet marketing
3
Online-Marketing
3
Sportmarketing
3
Sports marketing
3
Television
3
Werbung
3
Ball game
2
Ballsport
2
Brand management
2
Markenführung
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Marketing management
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Marketingmanagement
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Psychology of advertising
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Werbepsychologie
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television commercials
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2008
1
2011
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Advertising media
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Armed forces
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Army advertising
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Athen
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Athens
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Article
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English
23
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Aiyeku, Joseph F.
1
Alessandri, Susan Westcott
1
Apostolopoulou, Artemisia
1
Arroyo-Cañada, Francisco-Javier
1
Bellman, Steven
1
Billings, Andrew C.
1
Chae, Myung-jin
1
Clark, John S.
1
Cleophat, Claudine R.
1
Davies, John J.
1
De los Santos, Gilberto
1
Dekker, Kim
1
Dix, Steve
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Donthu, Naveen
1
Eastman, Susan T.
1
Ferguson, Douglas A.
1
Fortunato, John A.
1
Gil-Lafuente, Jaime
1
Gladden, James M.
1
Greer, Clark F.
1
Hong, Soonkwan
1
Jeong, Yongick
1
Khairullah, Durriya Z.
1
Khairullah, Zahid Y.
1
Lee, Jinhee
1
Limbu, Yam
1
Loureiro, Sandra Maria Correia
1
McClung, Steven
1
Newton, Gregory D.
1
Park, Jin Seong
1
Park, Sejin
1
Peterson, Robin T.
1
Phau, Ian
1
Poddar, Amit
1
Reid, Ryan
1
Reijmersdal, Eva A. van
1
Robinson, Jennifer A.
1
Saini, Anne Noyes
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Shears, Peter
1
Smolianov, Peter
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Journal of promotion management : JPM
The journal of media economics
118
Journal of advertising research
86
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
82
Telecommunications policy : the international journal of digital economy, data sciences and new media
51
Working paper / National Bureau of Economic Research, Inc.
44
NBER working paper series
38
International journal of advertising : the quarterly review of marketing communications
33
Journal of advertising : official publication of the American Academy of Advertising
33
Discussion paper / Centre for Economic Policy Research
32
JMM : the international journal on media management
31
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
31
NBER Working Paper
31
SpringerLink / Bücher
27
Versandhandelsmarketing : marktorientiertes Management einer Wachstumsbranche
26
Journal of media business studies
24
Handbuch Unterhaltungsproduktion : Beschaffung und Produktion von Fernsehunterhaltung
23
Journal of marketing communications
23
Journal of sports economics
21
Information economics and policy : IEP
20
Media-Perspektiven
20
Review of industrial organization : RIO
19
Europäische Hochschulschriften / 5
17
Journal of business research : JBR
17
CESifo working papers
16
Applied economics
15
Kom / Kommission der Europäischen Gemeinschaften
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
Strategien erfolgreicher TV-Marken : eine internationale Analyse
14
Zur Ökonomie der Unterhaltungsproduktion
14
Schriftenreihe der Landesmedienanstalten
13
Breaking Out of the Poverty Trap:Case Studies from the Tibetan Plateau in Yunnan, Qinghai and Gansu
12
International journal of advertising : the review of marketing communications
12
International journal of sport finance
12
Telecommunications Policy
12
BLM-Schriftenreihe
11
Discussion paper series / IZA
11
Journal of travel and tourism marketing
11
MPRA Paper
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
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ECONIS (ZBW)
23
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1
Pinning and promotion : how local television stations are using Pinterest for branding and audience connectivity
Ferguson, Douglas A.
;
Greer, Clark F.
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 64-81
Persistent link: https://www.econbiz.de/10011304629
Saved in:
2
Contextual priming effects of television programs on commercials : the moderating effects of age
Bellman, Steven
;
Robinson, Jennifer A.
;
Reid, Ryan
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
5
,
pp. 566-583
Persistent link: https://www.econbiz.de/10011433561
Saved in:
3
Evaluating the message strategy of U.S. Army advertising : with focus on information needs and motivational cues
Park, Sejin
;
Lee, Jinhee
;
Park, Jin Seong
- In:
Journal of promotion management : JPM
23
(
2017
)
2
,
pp. 303-319
Persistent link: https://www.econbiz.de/10011729557
Saved in:
4
Product placement : the UK and the new rules
Shears, Peter
- In:
Journal of promotion management : JPM
20
(
2014
)
1
,
pp. 59-81
Persistent link: https://www.econbiz.de/10010343557
Saved in:
5
TV
product placement in Korea
Chae, Myung-jin
;
Sung, Hye Jin
- In:
Journal of promotion management : JPM
19
(
2013
)
1
,
pp. 54-75
Persistent link: https://www.econbiz.de/10009738244
Saved in:
6
The Athens exemplar : an Olympic promotion effort pays off for "the networks of NBC"
Newton, Gregory D.
;
Williams, Glenda C.
;
Eastman, Susan T.
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10003884529
Saved in:
7
Promoting the network brand : an exploration of network and local affiliate on-air promotion during the Super Bowl, 2001-2006
Alessandri, Susan Westcott
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 150-164
Persistent link: https://www.econbiz.de/10003884531
Saved in:
8
Tell what you want but do not irritate me : a senior perspective about advertising
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 198-214
Persistent link: https://www.econbiz.de/10011875375
Saved in:
9
Cultural values in Indian television advertising
Khairullah, Durriya Z.
;
Khairullah, Zahid Y.
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 265-281
Persistent link: https://www.econbiz.de/10009754883
Saved in:
10
Disclosing celebrity endorsement in a television program to mitigate persuasion : how disclosure type and celebrity credibility interact
Dekker, Kim
;
Reijmersdal, Eva A. van
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 224-240
Persistent link: https://www.econbiz.de/10009754892
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