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~isPartOf:"Journal of promotion management : JPM"
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Consumer behaviour
165
Konsumentenverhalten
165
Advertising effects
116
Werbewirkung
116
Advertising
82
Werbung
82
Brand management
67
Markenführung
67
Internet marketing
55
Online-Marketing
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47
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42
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41
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Phau, Ian
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Loureiro, Sandra Maria Correia
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Journal of promotion management : JPM
The economist
81,930
Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf
53,107
Werben & verkaufen : W & V
39,064
Der Betrieb : Betriebswirtschaft, Steuerrecht, Wirtschaftsrecht, Arbeitsrecht
38,108
NBER working paper series
32,836
Betriebs-Berater : BB ; Recht, Wirtschaft, Steuern
30,142
MPRA Paper
30,123
Chemical week
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NBER Working Paper
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Oil & gas journal : international petroleum news and technology
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Working paper / National Bureau of Economic Research, Inc.
27,737
Forbes : business and finance
26,725
IZA Discussion Papers
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Business week / European edition : BW
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Economic and political weekly : a Sameeksha Trust publ
24,812
Maschinenmarkt : MM ; das Industriemagazin
23,218
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
23,123
Far Eastern economic review
22,063
European journal of operational research : EJOR
22,028
NBER Working Papers
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Le moniteur du commerce international : le MOCI
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Deutsches Steuerrecht : DStR ; Wochenschrift & umfassende Datenbank für Steuerberater ; Steuerrecht, Wirtschaftsrecht, Betriebswirtschaft, Beruf ; Organ der Bundessteuerberaterkammer
19,782
Economics letters
19,580
Versicherungswirtschaft : insurance, business, report
19,569
Aviation week & space technology
18,910
The current digest of the post-Soviet press
18,601
Physica A: Statistical Mechanics and its Applications
18,446
Fortune
18,331
Chemical marketing reporter
17,906
The American economic review
17,699
Discussion paper series / IZA
17,191
Zeitschrift für das gesamte Kreditwesen : Pflichtblatt der Frankfurter Wertpapierbörse
16,708
European chemical news : ECN
16,538
New business : das Magazin für Kommunikation und Medien
16,378
Applied economics
15,956
Working paper / National Bureau of Economic Research, Inc
15,185
Jahrbücher für Nationalökonomie und Statistik
15,073
Marchés tropicaux et méditerranéens : stratégies & investissements en Afrique
14,769
L' usine nouvelle : hebdomadaire de l'industrie
14,708
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ECONIS (ZBW)
414
OLC EcoSci
86
USB Cologne (EcoSocSci)
1
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41
Tell what you want but do not irritate me : a senior perspective about advertising
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 198-214
Persistent link: https://www.econbiz.de/10011875375
Saved in:
42
Towards multilife marketing : how goods multiple lives practices create value for consumers
Ertz, Myriam
;
Durif, Fabien
;
Arcand, Manon
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 863-894
Persistent link: https://www.econbiz.de/10011979291
Saved in:
43
Twenty-five years after the fall of the Berlin Wall : an empirical revisit of West German consumers' attitudes toward products and brands from former East Germany
Ahmed, Zafar U.
;
Hinck, Wolfgang
;
Felix, Reto
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 895-910
Persistent link: https://www.econbiz.de/10011979301
Saved in:
44
Understanding cosmopolitanism and brand origin recognition accuracy : the moderating effect of need for cognition
Laroche, Michel
;
Zhang, Chun
;
Sambath, Alice
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 441-458
Persistent link: https://www.econbiz.de/10011979090
Saved in:
45
Understanding non-profit and for-profit social marketing on social media : the case of anti-texting while driving
Lou, Chen
;
Alhabash, Saleem
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 484-510
Persistent link: https://www.econbiz.de/10011979102
Saved in:
46
Why consumers in developing countries prefer foreign brands : a study of Japanese brands in Vietnam
Kim Nguyen Thuy Hang Dao
;
von der Heidt, Tania
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 398-419
Persistent link: https://www.econbiz.de/10011875431
Saved in:
47
Why consumers like facebook brands : the role of aspirational brand personality in consumer behavior
Dodoo, Naa Amponsah
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 103-127
Persistent link: https://www.econbiz.de/10011875352
Saved in:
48
Why country of origin still matters in food retailing : implications for promotion management research
Insch, Andrea
;
Cuthbert, Ron
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 363-375
Persistent link: https://www.econbiz.de/10011875428
Saved in:
49
Adoption of online social networks to communicate with financial institutions
Arteaga Sánchez, R.
;
Martínez López, F. J.
;
García …
- In:
Journal of promotion management : JPM
23
(
2017
)
2
,
pp. 228-257
Persistent link: https://www.econbiz.de/10011729535
Saved in:
50
Antecedents of international opportunity recognition in born global firms
Kraus, Sascha
;
Niemand, Thomas
;
Angelsberger, Moritz
; …
- In:
Journal of promotion management : JPM
23
(
2017
)
3
,
pp. 386-406
Persistent link: https://www.econbiz.de/10011729594
Saved in:
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