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~isPartOf:"Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan"
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Marketing management
19
Marketingmanagement
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USA
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United States
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Ethics
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Ethik
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Consumer behaviour
4
Konsumentenverhalten
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Advertising planning
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Laczniak, Gene R.
2
Martin, Kelly D.
2
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1
Andrews, J. Craig
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Bahl, Shalini
1
Bang, Hae-kyong
1
Bradford, Kevin D.
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Dority, Bree L.
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Ferrell, Odies C.
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1
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Johnson, Jean L.
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Kennedy, Patricia F.
1
Liu, Yuping
1
Maignan, Isabelle
1
Main, Kelley J.
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McGarvey, Mary G.
1
Milne, George R.
1
Murphy, Patrick E.
1
Newbert, Scott L.
1
Pearson, Yvette E.
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Petty, Ross D.
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Quelch, John A.
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Rotfeld, Herbert Jack
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
Journal of business research : JBR
324
Industrial marketing management : the international journal for industrial and high-tech firms
249
SpringerLink / Bücher
200
Journal of strategic marketing
192
European journal of marketing : EJM
129
Europäische Hochschulschriften / 5
128
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
98
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
78
Springer eBook Collection
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
59
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Springer eBook Collection / Business and Economics
43
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
The journal of product & brand management
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
35
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ECONIS (ZBW)
19
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1
Marketing amid the uncertainty of the social sector : do social entrepreneurs follow best marketing practices?
Newbert, Scott L.
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
1
,
pp. 73-90
Persistent link: https://www.econbiz.de/10009565288
Saved in:
2
Rethinking the relationship between social/nonprofit marketing and commercial marketing
Andreasen, Alan R.
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
1
,
pp. 36-41
Persistent link: https://www.econbiz.de/10009565310
Saved in:
3
Stakeholder theory and marketing : moving from a firm-centric to a societal perspective
Laczniak, Gene R.
;
Murphy, Patrick E.
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
2
,
pp. 284-292
Persistent link: https://www.econbiz.de/10009679199
Saved in:
4
Understanding the value of on-premise signs as marketing devices for legal and public policy purposes
Taylor, Charles Robert
;
Sarkees, Matthew E.
;
Bang, Hae-kyong
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
2
,
pp. 185-194
Persistent link: https://www.econbiz.de/10009679228
Saved in:
5
Ethical beliefs and information asymmetries in supplier relationships
Martin, Kelly D.
;
Johnson, Jean L.
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
1
,
pp. 38-51
Persistent link: https://www.econbiz.de/10003979312
Saved in:
6
Managing conflicting stakeholder interests : an exploratory case analysis of the formulation of corporate social responsibility standards in the Netherlands
Ingenbleek, Paul T. M.
;
Immink, Victor M.
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
1
,
pp. 52-65
Persistent link: https://www.econbiz.de/10003979315
Saved in:
7
From market orientation to stakeholder orientation
Ferrell, Odies C.
;
Gonzalez-Padron, Tracy L.
;
Hult, G. …
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
1
,
pp. 93-96
Persistent link: https://www.econbiz.de/10003979331
Saved in:
8
Countermarketing and demarketing against product diversion : forensic research in the firearms industry
Gundlach, Gregory T.
;
Bradford, Kevin D.
;
Wilkie, William L.
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
1
,
pp. 103-122
Persistent link: https://www.econbiz.de/10003979335
Saved in:
9
Marketing foods and beverages in schools : the effect of school food policy on students' overweight measures
Dority, Bree L.
;
McGarvey, Mary G.
;
Kennedy, Patricia F.
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
2
,
pp. 204-218
Persistent link: https://www.econbiz.de/10008759847
Saved in:
10
Government adoption of sales promotions : an initial appraisal
Quelch, John A.
;
Jocz, Katherine E.
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
2
,
pp. 189-203
Persistent link: https://www.econbiz.de/10008759851
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