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~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~isPartOf:"Journal of targeting, measurement and analysis for marketing"
~isPartOf:"The international journal of bank marketing : IJBM"
~subject:"B-to-B-Marketing"
~subject:"Brand management"
~subject:"Clothing"
~subject:"Kundenzufriedenheit"
~subject:"Social web"
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B-to-B-Marketing
Brand management
Clothing
Kundenzufriedenheit
Social web
Beziehungsmarketing
158
Relationship marketing
158
Consumer behaviour
112
Konsumentenverhalten
112
Customer satisfaction
68
Bank
51
Dienstleistungsqualität
49
Service quality
49
Markenführung
35
Lieferantenmanagement
28
Marketing management
28
Marketingmanagement
28
Supplier relationship management
28
Confidence
27
Personal banking
27
Privatkundengeschäft
27
Vertrauen
27
Brand image
25
Markenimage
25
Financial services
23
Finanzdienstleistung
22
Electronic Banking
20
Electronic banking
20
Internet marketing
19
Market research
19
Marktforschung
19
Online-Marketing
19
India
18
Indien
18
Mobile communications
15
Mobilkommunikation
15
Social Web
15
Marketing
14
Bankgeschäft
13
Banking services
13
Brand
13
Customer value
13
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112
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Amoako, George Kofi
3
Bang, Nguyen
3
Pérez, Andrea
3
Ahuja, Vandana
2
Amin, Muslim
2
Bapat, Dhananjay
2
Medury, Yajulu
2
Rodríguez del Bosque, Ignacio A.
2
Svensson, Göran
2
Agrawal, Shiv Ratan
1
Al-Hawari, Mohd Ahmad
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Al-jazzazi, Akram
1
Alavi, Ali
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Alavi, Shirin
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1
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1
Almomani, Hamzeh Q.
1
Anabila, Peter
1
Antipov, Evgeny A.
1
Arcand, Manon
1
Arghashi, Vahideh
1
Azadi, Mohammad
1
Babay, Hanene
1
Bahadur, Waseem
1
Bahia, Kamilia
1
Bajpai, Naval
1
Balaji, M. S.
1
Barbosa, Maria de Lourdes de Azevedo
1
Basso, Kenny
1
Batra, Dharminder Kumar
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Berenguer Contrí, Gloria
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Bian, Jiahui
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1
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
Journal of targeting, measurement and analysis for marketing
The international journal of bank marketing : IJBM
Journal of business research : JBR
1,018
Industrial marketing management : the international journal for industrial and high-tech firms
707
Journal of retailing and consumer services
663
The journal of brand management : an international journal
563
The journal of product & brand management
398
SpringerLink / Bücher
387
International journal of hospitality management
320
The journal of business & industrial marketing
277
Psychology & marketing
188
Tourism management : research, policies, practice
188
The journal of services marketing
185
European journal of marketing : EJM
182
Journal of marketing
176
Journal of travel and tourism marketing
175
Asia Pacific journal of marketing and logistics
171
Journal of strategic marketing
170
Journal of marketing communications
165
International journal of internet marketing and advertising : IJIMA
163
Journal of the Academy of Marketing Science
160
Journal of marketing management : MM
159
Marketing intelligence & planning
157
International journal of contemporary hospitality management
150
Cogent business & management
145
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
145
Journal of business-to-business marketing
145
The service industries journal
144
Journal of hospitality marketing & management
141
Springer eBook Collection
140
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
121
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
116
Journal of promotion management : innovations in planning and applied research
116
Business horizons
114
International journal of advertising : the review of marketing communications
113
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
111
Marketing letters : a journal of research in marketing
110
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
108
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
105
Technological forecasting & social change : an international journal
105
Journal of fashion marketing and management
99
Journal of advertising research
98
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ECONIS (ZBW)
112
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1
Precursors and outcomes of perceived value in B2B banking services : a nomological framework
Zietsman, Mariëtte Louise
;
Mostert, Pierre
;
Svensson, …
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 330-353
Persistent link: https://www.econbiz.de/10014422300
Saved in:
2
SNUX2.0 : a social network model for cohort behavior analysis as support for purchasing tourism products and services
Ramos, Célia M. Q.
;
Rodrigues, João
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
2
,
pp. 132-151
Persistent link: https://www.econbiz.de/10014290428
Saved in:
3
The influence of digital influencer, e-WOM and information quality on customer repurchase intention toward online shop in e-marketplace during pandemic COVID-19 : the mediation eff...
Wandoko, Wanda
;
Panggati, Ignatius Enda
- In:
Journal of relationship marketing : innovations and …
21
(
2022
)
2
,
pp. 148-167
Persistent link: https://www.econbiz.de/10013336327
Saved in:
4
Moderating role of consumers' attachment style on post-recovery satisfaction behavior
Sidhu, Sarabjit Kaur
;
Fon Sim Ong
;
Balaji, M. S.
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 354-380
Persistent link: https://www.econbiz.de/10014422333
Saved in:
5
The effect of bonding, responsiveness and communication on customer retention : the mediating role of customer satisfaction
Negassa, Gebeyehu Jalu
;
Japee, Gurudutta Pradeep
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10014290415
Saved in:
6
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
7
Action and social alignment constituents of collaboration in B2B relationships : buyer and seller perspectives
Guan, Jyh-Liang
;
Lee, Tzong-ru
;
Otero-Neira, Carmen
; …
- In:
Journal of relationship marketing : innovations and …
21
(
2022
)
3
,
pp. 194-225
Persistent link: https://www.econbiz.de/10013336339
Saved in:
8
An integrated model of social media brand love : mediators of brand attitude and consumer satisfaction
Arghashi, Vahideh
;
Bozbay, Zehra
;
Karami, Azhdar
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
4
,
pp. 319-348
Persistent link: https://www.econbiz.de/10012695107
Saved in:
9
Online engagement and the role of digital influencers in product endorsement on Instagram
Silva, Marianny Jessica de Brito
;
Farias, Salomão …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
2
,
pp. 133-163
Persistent link: https://www.econbiz.de/10012258651
Saved in:
10
The role of retail equity, value and relational benefits in building B2B relationships in retailing
Gil Saura, Irene
;
Ruiz-Molina, M. Eugenia
;
Berenguer …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
4
,
pp. 253-286
Persistent link: https://www.econbiz.de/10012312405
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