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~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~subject:"B-to-B-Marketing"
~subject:"Consumption"
~subject:"Konsumentenverhalten"
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B-to-B-Marketing
Consumption
Konsumentenverhalten
Beziehungsmarketing
55
Relationship marketing
55
Consumer behaviour
31
Customer satisfaction
21
Kundenzufriedenheit
21
Dienstleistungsqualität
18
Service quality
18
Brand management
16
Markenführung
16
Lieferantenmanagement
15
Supplier relationship management
15
Brand image
12
Markenimage
12
Confidence
11
Vertrauen
11
Brand
10
Markenartikel
10
Social Web
10
Social web
10
relationship marketing
10
Business-to-business marketing
8
Internet marketing
8
Online-Marketing
8
Emotion
7
Marketing management
6
Marketingmanagement
6
trust
6
Customer value
5
E-commerce
5
Einzelhandel
5
Electronic Commerce
5
Kundenwert
5
Retail trade
5
Viral marketing
5
Virales Marketing
5
brand loyalty
4
customer satisfaction
4
loyalty
4
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35
Free
2
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37
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37
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37
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English
37
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Fazli-Salehi, Reza
2
Svensson, Göran
2
Torres, Ivonne M.
2
Zúñiga, Miguel Ángel
2
Alavi, Ali
1
Albaum, Gerald S.
1
Albrecht, Lisa
1
Almomani, Hamzeh Q.
1
Amir, Aysel
1
Amoako, George Kofi
1
Arghashi, Vahideh
1
Azadi, Mohammad
1
Babay, Hanene
1
Bahia, Kamilia
1
Bajpai, Naval
1
Balaji, M. S.
1
Barbosa, Maria de Lourdes de Azevedo
1
Berenguer Contrí, Gloria
1
Bhatti, Zeeshan Ahmed
1
Bian, Jiahui
1
Bozbay, Zehra
1
Bressolles, Grégory
1
Bruce, Helen L.
1
Canales-Ronda, Pedro
1
Chen, Yuangao
1
Deependra Singh
1
Farias, Salomão Alencar de
1
Fon Sim Ong
1
Galetzka, Mirjam
1
Gil Saura, Irene
1
Guan, Jyh-Liang
1
Gumparthi, Vivek Pani
1
Gökmenoglu, Korhan K.
1
Høgevold, Nils M.
1
Ioannou Katidis, Pavlos
1
Jahn, Benedikt
1
Japee, Gurudutta Pradeep
1
Jiang, Hui
1
Karami, Azhdar
1
Kashif, Muhammad
1
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
Journal of business research : JBR
1,111
Journal of retailing and consumer services
947
Industrial marketing management : the international journal for industrial and high-tech firms
658
The journal of product & brand management
324
International journal of hospitality management
317
The journal of brand management : an international journal
306
Psychology & marketing
271
The journal of business & industrial marketing
260
SpringerLink / Bücher
227
Asia Pacific journal of marketing and logistics
216
Journal of marketing communications
206
Journal of marketing
192
Journal of the Academy of Marketing Science
189
European journal of marketing : EJM
181
Journal of travel and tourism marketing
177
The journal of services marketing
177
Journal of marketing research : JMR
174
Journal of marketing management : MM
171
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
170
Cogent business & management
166
International journal of internet marketing and advertising : IJIMA
162
Journal of retailing
161
Marketing intelligence & planning
161
Journal of strategic marketing
157
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
146
Marketing letters : a journal of research in marketing
144
International journal of contemporary hospitality management
138
The international review of retail, distribution and consumer research
138
International journal of consumer studies
136
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
135
Journal of international consumer marketing
133
International journal of advertising : the review of marketing communications
131
Journal of business-to-business marketing
131
Journal of hospitality marketing & management
129
International journal of retail & distribution management
128
Tourism management : research, policies, practice
127
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
122
The journal of consumer marketing
119
The service industries journal
115
Journal of promotion management : innovations in planning and applied research
113
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ECONIS (ZBW)
37
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37
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1
Precursors and outcomes of perceived value in B2B banking services : a nomological framework
Zietsman, Mariëtte Louise
;
Mostert, Pierre
;
Svensson, …
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 330-353
Persistent link: https://www.econbiz.de/10014422300
Saved in:
2
Relationship
marketing
and the B2B sales force, effects of Big Five personality traits
Canales-Ronda, Pedro
- In:
Journal of relationship marketing : innovations and …
23
(
2024
)
2
,
pp. 76-93
Persistent link: https://www.econbiz.de/10014567150
Saved in:
3
SNUX2.0 : a social network model for cohort behavior analysis as support for purchasing tourism products and services
Ramos, Célia M. Q.
;
Rodrigues, João
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
2
,
pp. 132-151
Persistent link: https://www.econbiz.de/10014290428
Saved in:
4
The influence of digital influencer, e-WOM and information quality on customer repurchase intention toward online shop in e-marketplace during pandemic COVID-19 : the mediation eff...
Wandoko, Wanda
;
Panggati, Ignatius Enda
- In:
Journal of relationship marketing : innovations and …
21
(
2022
)
2
,
pp. 148-167
Persistent link: https://www.econbiz.de/10013336327
Saved in:
5
Moderating role of consumers' attachment style on post-recovery satisfaction behavior
Sidhu, Sarabjit Kaur
;
Fon Sim Ong
;
Balaji, M. S.
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 354-380
Persistent link: https://www.econbiz.de/10014422333
Saved in:
6
The effect of bonding, responsiveness and communication on customer retention : the mediating role of customer satisfaction
Negassa, Gebeyehu Jalu
;
Japee, Gurudutta Pradeep
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10014290415
Saved in:
7
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
8
Action and social alignment constituents of collaboration in B2B relationships : buyer and seller perspectives
Guan, Jyh-Liang
;
Lee, Tzong-ru
;
Otero-Neira, Carmen
; …
- In:
Journal of relationship marketing : innovations and …
21
(
2022
)
3
,
pp. 194-225
Persistent link: https://www.econbiz.de/10013336339
Saved in:
9
An integrated model of social media brand love : mediators of brand attitude and consumer satisfaction
Arghashi, Vahideh
;
Bozbay, Zehra
;
Karami, Azhdar
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
4
,
pp. 319-348
Persistent link: https://www.econbiz.de/10012695107
Saved in:
10
Online engagement and the role of digital influencers in product endorsement on Instagram
Silva, Marianny Jessica de Brito
;
Farias, Salomão …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
2
,
pp. 133-163
Persistent link: https://www.econbiz.de/10012258651
Saved in:
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