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~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
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Beziehungsmarketing
55
Relationship marketing
55
Consumer behaviour
31
Konsumentenverhalten
31
Customer satisfaction
21
Kundenzufriedenheit
21
Dienstleistungsqualität
18
Service quality
18
Brand management
16
Markenführung
16
Lieferantenmanagement
15
Supplier relationship management
15
Brand image
12
Markenimage
12
Confidence
11
Vertrauen
11
Brand
10
Markenartikel
10
Social Web
10
Social web
10
relationship marketing
10
B-to-B-Marketing
8
Business-to-business marketing
8
Internet marketing
8
Online-Marketing
8
Emotion
7
Marketing management
6
Marketingmanagement
6
trust
6
Customer value
5
E-commerce
5
Einzelhandel
5
Electronic Commerce
5
Kundenwert
5
Retail trade
5
Viral marketing
5
Virales Marketing
5
brand loyalty
4
customer satisfaction
4
loyalty
4
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4
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Article
65
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65
Aufsatz in Zeitschrift
65
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English
65
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Amoako, George Kofi
2
Fazli-Salehi, Reza
2
Pilny, Henrietta Leonie
2
Svensson, Göran
2
Torres, Ivonne M.
2
Zúñiga, Miguel Ángel
2
Agrawal, Shiv Ratan
1
Alavi, Ali
1
Albaum, Gerald S.
1
Albrecht, Lisa
1
Ali, Ahsan
1
Almomani, Hamzeh Q.
1
Amendah, Eklou R.
1
Amir, Aysel
1
Arghashi, Vahideh
1
Awwad, Mohammad Suleiman
1
Azadi, Mohammad
1
Babay, Hanene
1
Bagherzadeh, Javad
1
Bahadur, Waseem
1
Bahia, Kamilia
1
Bajpai, Naval
1
Balaji, M. S.
1
Barbosa, Maria de Lourdes de Azevedo
1
Berenguer Contrí, Gloria
1
Bhatti, Zeeshan Ahmed
1
Bian, Jiahui
1
Biswal, Santosh Kumar
1
Bozbay, Zehra
1
Bressolles, Grégory
1
Bruce, Helen L.
1
Caesar, Livingstone D.
1
Caliskan, Aylin
1
Canales-Ronda, Pedro
1
Chaichana Ampornklinkaew
1
Chakraborty, Uttam
1
Chatterjee, Sheshadri
1
Chaudhuri, Ranjan
1
Chen, Yuangao
1
Deependra Singh
1
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
Journal of business research : JBR
2,409
SpringerLink / Bücher
1,673
Industrial marketing management : the international journal for industrial and high-tech firms
1,606
Journal of retailing and consumer services
1,281
International journal of production economics
691
The journal of brand management : an international journal
637
International journal of hospitality management
611
The journal of business & industrial marketing
607
Tourism management : research, policies, practice
586
Journal of the Academy of Marketing Science
567
European journal of operational research : EJOR
544
International journal of production research
535
European journal of marketing : EJM
533
Journal of marketing
529
Journal of marketing management : MM
526
Journal of strategic marketing
517
Springer eBook Collection
516
Journal of travel and tourism marketing
502
Management science : journal of the Institute for Operations Research and the Management Sciences
500
Europäische Hochschulschriften / 5
478
Journal of marketing research : JMR
451
Psychology & marketing
445
The journal of product & brand management
444
Gabler Edition Wissenschaft
434
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
425
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
385
Journal of marketing communications
372
Marketing intelligence & planning
369
The journal of services marketing
367
The service industries journal
366
Asia Pacific journal of marketing and logistics
356
Journal of advertising research
352
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
336
Journal of retailing
324
Springer eBook Collection / Business and Economics
314
Marketing letters : a journal of research in marketing
309
International journal of contemporary hospitality management
304
Cogent business & management
286
Journal of hospitality marketing & management
285
Management Science
274
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ECONIS (ZBW)
65
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11
Action and social alignment constituents of collaboration in B2B relationships : buyer and seller perspectives
Guan, Jyh-Liang
;
Lee, Tzong-ru
;
Otero-Neira, Carmen
; …
- In:
Journal of relationship marketing : innovations and …
21
(
2022
)
3
,
pp. 194-225
Persistent link: https://www.econbiz.de/10013336339
Saved in:
12
An integrated model of social media brand love : mediators of brand attitude and consumer satisfaction
Arghashi, Vahideh
;
Bozbay, Zehra
;
Karami, Azhdar
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
4
,
pp. 319-348
Persistent link: https://www.econbiz.de/10012695107
Saved in:
13
Online engagement and the role of digital influencers in product endorsement on Instagram
Silva, Marianny Jessica de Brito
;
Farias, Salomão …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
2
,
pp. 133-163
Persistent link: https://www.econbiz.de/10012258651
Saved in:
14
Marketing
innovativeness on
marketing
performance : role of religio-centric relational
marketing
strategy
Mulyana, Mulyana
;
Hendar, Hendar
;
Zulfa, Moch
; …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
1
,
pp. 52-74
Persistent link: https://www.econbiz.de/10012181037
Saved in:
15
Measuring customer lifetime value in a semi-contractual transaction setting with artificially truncated duration
Qi, Jiayin
;
Zhou, Yong-pin
;
Li, Jia
- In:
Journal of relationship marketing : innovations and …
21
(
2022
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10013336321
Saved in:
16
The role of retail equity, value and relational benefits in building B2B relationships in retailing
Gil Saura, Irene
;
Ruiz-Molina, M. Eugenia
;
Berenguer …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
4
,
pp. 253-286
Persistent link: https://www.econbiz.de/10012312405
Saved in:
17
An integrated B2B guanxi model : a Taiwan perspective
Kuo, Min-Jon
;
Zhu, Dauw-Song
;
White, Louis P.
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
4
,
pp. 309-328
Persistent link: https://www.econbiz.de/10012312407
Saved in:
18
SOME-Q : a model development and testing for assessing the consumers' perception of social media quality of small medium-sized enterprises (SMEs)
Suryani, Tatik
;
Fauzi, Abu Amar
;
Nurhadi, Mochamad
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
1
,
pp. 62-90
Persistent link: https://www.econbiz.de/10012483402
Saved in:
19
The role of trust in understanding the impact of social media
marketing
on brand equity and brand loyalty
Reham Shawky Ebrahim
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
4
,
pp. 287-308
Persistent link: https://www.econbiz.de/10012312406
Saved in:
20
Value co-creation in business-to-business and business-to-consumer service relationships
Watanabe, Yoshiaki
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
3
,
pp. 203-228
Persistent link: https://www.econbiz.de/10012258655
Saved in:
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