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~isPartOf:"Journal of retailing"
~person:"Herhausen, Dennis"
~person:"Kreutzer, Ralf T."
~person:"Malhotra, Naresh K."
~person:"Shankar, Venkatesh"
~person:"Verhoef, Peter C."
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Consumer behaviour
6
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6
Beziehungsmarketing
5
Distribution channel
5
Relationship marketing
5
Vertriebsweg
5
Einzelhandel
4
Retail trade
4
Brand management
3
Markenführung
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2
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Herhausen, Dennis
Kreutzer, Ralf T.
Malhotra, Naresh K.
Shankar, Venkatesh
Verhoef, Peter C.
Grewal, Dhruv
15
Campo, Katia
6
Noble, Stephanie M.
6
Nordfält, Jens
6
Roggeveen, Anne L.
6
Blut, Markus
5
Breugelmans, Els
5
Dant, Rajiv P.
5
Kumar, V.
5
Ruyter, Ko de
5
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4
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4
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4
Mantrala, Murali K.
4
Neslin, Scott A.
4
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4
Patrick, Vanessa M.
4
Pauwels, Koen
4
Ratchford, Brian Thomas
4
Wetzels, Martin
4
Biswas, Dipayan
3
Brown, James R.
3
Cai, Gangshu
3
Cronin, J. J.
3
Farris, Paul W.
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Fay, Scott
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Gustafsson, Anders
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Herrmann, Andreas
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Hult, G. Tomas M.
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Lemon, Katherine N.
3
Ma, Yu
3
MacKenzie, Scott B.
3
Maxham, James G., III.
3
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3
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Journal of retailing
SpringerLink / Bücher
24
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Review of marketing research
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing
12
ERIM report series research in management
11
Lehrbuch
11
Springer eBook Collection
11
Legends in marketing
10
Journal of the Academy of Marketing Science
9
MSI reports : working paper series
9
Journal of business research : JBR
7
SAGE library in marketing
7
Springer eBook Collection / Business and Economics
7
essentials
7
Arbeitspapier / Institut für Marketing, Universität Mannheim
6
Handbook of marketing strategy
5
Studienwissen kompakt
5
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
5
Journal of marketing research : JMR
4
Journal of retailing and consumer services
4
Review of Marketing Research Ser.
4
Working Papers of the Institute of Management Berlin at the Berlin School of Economics and Law (HWR Berlin)
4
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
3
Essentials
3
Foundations and trends in marketing : FTMKT
3
Fundamentals of marketing research ; Vol. 1
3
Journal of business-to-business marketing
3
Journal of service research : JSR
3
Marketing Science
3
Marketing letters : a journal of research in marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
3
BTE-Fachdokumentation
2
Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
2
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2
Emerald insight
2
European Management Journal
2
European management journal
2
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ECONIS (ZBW)
14
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1
Loyalty formation for different customer journey segments
Herhausen, Dennis
;
Kleinlercher, Kristina
;
Verhoef, Peter C.
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
Saved in:
2
Communication and promotion decisions in retailing : a review and directions for future research
Ailawadi, Kusum L.
;
Beauchamp, J. P.
;
Donthu, Naveen
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10003834497
Saved in:
3
Pricing strategies for hybrid bundles : analytical model and insights
Meyer, Jeffrey
;
Shankar, Venkatesh
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 133-146
Persistent link: https://www.econbiz.de/10011504965
Saved in:
4
The future of digital communication research : considering dynamics and multimodality
Grewal, Dhruv
;
Herhausen, Dennis
;
Ludwig, Stephan
; …
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 224-240
Persistent link: https://www.econbiz.de/10013364280
Saved in:
5
From multi-channel retailing to omni-channel retailing : introduction to the special issue in multi-channel retailing
Verhoef, Peter C.
;
Kannan, P. K.
;
Inman, J. Jeffrey
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 174-181
Persistent link: https://www.econbiz.de/10011308953
Saved in:
6
Integrating bricks with chicks : retailer-level and channel-level outcomes of online-offline channel integration
Herhausen, Dennis
;
Binder, Jochen
;
Schloegel, Marcus
; …
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 309-325
Persistent link: https://www.econbiz.de/10011309670
Saved in:
7
Towards a further understanding of the antecedents of retailer new product adoption
Everdingen, Yvonne Maria van
;
Sloot, Laurens M.
; …
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 579-597
Persistent link: https://www.econbiz.de/10009423181
Saved in:
8
Understanding brand and dealer retention in the new car market: the moderating role of brand tier
Verhoef, Peter C.
;
Langerak, Fred
;
Donkers, Bas
- In:
Journal of retailing
83
(
2007
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10003438286
Saved in:
9
Customer experience creation : determinants, dynamics and management strategies
Verhoef, Peter C.
;
Lemon, Katherine N.
;
Parasuraman, A.
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 31-41
Persistent link: https://www.econbiz.de/10003834491
Saved in:
10
Innovations in shopper
marketing
: current insights and future research issues
Shankar, Venkatesh
;
Inman, J. Jeffrey
;
Mantrala, Murali K.
- In:
Journal of retailing
87
(
2011
),
pp. 29-42
Persistent link: https://www.econbiz.de/10009269265
Saved in:
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