//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"NBER working paper series"
~subject:"Markenimage"
~subject:"Pharmaceuticals"
~subject:"Psychology of advertising"
~subject:"Relationship marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Werbung"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Markenimage
Pharmaceuticals
Psychology of advertising
Relationship marketing
Internet marketing
241
Online-Marketing
241
Consumer behaviour
233
Konsumentenverhalten
233
Advertising
134
Werbung
132
Social Web
120
Social web
120
Advertising effects
90
Werbewirkung
90
Online retailing
86
Online-Handel
86
Beziehungsmarketing
68
Brand management
57
E-commerce
57
Electronic Commerce
57
Markenführung
57
Viral marketing
56
Virales Marketing
56
Social media
43
Einzelhandel
39
Retail trade
39
Brand image
38
Customer satisfaction
30
Kundenzufriedenheit
30
International marketing
27
Internationales Marketing
27
Brand
24
Marketing management
24
Marketingmanagement
24
Markenartikel
23
Website
23
Confidence
22
Vertrauen
22
Emotion
21
Distribution channel
19
Vertriebsweg
19
Preismanagement
17
more ...
less ...
Online availability
All
Undetermined
85
Free
18
Type of publication
All
Article
102
Book / Working Paper
18
Type of publication (narrower categories)
All
Article in journal
102
Aufsatz in Zeitschrift
102
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
Language
All
English
120
Author
All
Thaichon, Park
4
Lillard, Dean R.
3
Park, Jungkun
3
Alnawas, Ibrahim
2
Casper Ferm, Lars-Erik
2
Cheung, Man Lai
2
Grewal, Dhruv
2
Hong, EunPyo
2
Hyun, Hyowon
2
Jin, Ginger Zhe
2
Karlan, Dean
2
Khan, Imran
2
Leung, Wilson Ka-shing
2
Rana, Nripendra P.
2
Sokolova, Karina
2
Toufaily, Elissar
2
Tran, Trang P.
2
Abbasi, Amir Zaib
1
Abraham, Christopher
1
Aburub, Faisal
1
Adam, Nawal Abdalla
1
Adil, Mohd
1
Agag, Gomaa
1
Agrawal, Shiv Ratan
1
Ahmad, Norita B.
1
Ahn, Jiseon
1
Akhtar, Nadeem
1
Al Khateeb, Amr
1
Alalwan, Ali Abdallah
1
Alan, Sule
1
Algharabat, Raed
1
Alpert, Abby
1
Alzaidi, Maram Saeed
1
Alzate, Miriam
1
Annamalai, Balamurugan
1
Anshu, Kumari
1
Arce-Urriza, Marta
1
Arnott, David C.
1
Arpasri Sothonvit
1
Ashfaq, Muhammad
1
more ...
less ...
Institution
All
National Bureau of Economic Research
18
Published in...
All
Journal of retailing and consumer services
Journal of the Academy of Marketing Science
NBER working paper series
Journal of business research : JBR
149
Psychology & marketing
74
International journal of internet marketing and advertising : IJIMA
65
The journal of product & brand management
61
Journal of advertising : official publication of the American Academy of Advertising
60
Journal of marketing communications
58
Journal of advertising research
55
International journal of advertising : the quarterly review of marketing communications
52
The journal of brand management : an international journal
51
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
International journal of advertising : the review of marketing communications
45
Health marketing quarterly
44
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
41
Journal of consumer research : JCR ; an interdisciplinary bimonthly
37
Marketing intelligence & planning
36
Industrial marketing management : the international journal for industrial and high-tech firms
35
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
34
International marketing review
34
Journal of international marketing
34
Journal of promotion management : innovations in planning and applied research
34
Journal of global marketing
33
SpringerLink / Bücher
32
Asia Pacific journal of marketing and logistics
30
International journal of electronic marketing and retailing : IJEMR
30
Journal of promotion management : JPM
30
European journal of marketing : EJM
24
International journal of pharmaceutical and healthcare marketing : IJPHM
24
Journal of marketing
23
Marketing : ZFP ; journal of research and management
23
Journal of international consumer marketing
22
Journal of strategic marketing
22
Tourism management : research, policies, practice
22
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of marketing research : JMR
21
Cogent business & management
20
Journal of internet commerce
20
Journal of marketing management : JMM ; journal of the Academy of Marketing
20
Marketing letters : a journal of research in marketing
20
more ...
less ...
Source
All
ECONIS (ZBW)
120
Showing
1
-
10
of
120
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Trust in blockchain-enabled exchanges : duture directions in blockchain marketing
Teck Ming Tan
;
Saraniemi, Saila
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 914-939
Persistent link: https://www.econbiz.de/10014326666
Saved in:
2
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
3
Investigating the impact of brand vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj
;
Kasilingam, Dharun Lingam
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
Saved in:
4
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
5
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
6
Social media celebrities and new world order : what drives purchasing behavior among social media followers?
Wahab, Hamza Kaka Abdul
;
Meng, Tao
;
Tandon, Anushree
; …
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013366380
Saved in:
7
Digital customization of consumer investments in multiple funds : virtual integration improves risk-return decisions
Lim, Sesil
;
Donkers, Bas
;
Dijl, Patrick van
;
Dellaert, …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 723-742
Persistent link: https://www.econbiz.de/10012587398
Saved in:
8
The impact of animal metaphors on consumer response to courtesy advertising
Huang, Wen Hsien
;
Hsieh, Shao-Yu
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014372540
Saved in:
9
The effect of interactivity of brands' marketing activities on Facebook fan pages on continuous participation intentions : an S-O-R framework study
Kuo, Ying-Feng
;
Chen, Fei-Lung
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364531
Saved in:
10
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->