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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"NBER working paper series"
~language:"eng"
~subject:"Beziehungsmarketing"
~subject:"Psychology of advertising"
~subject:"Rauchen"
~subject:"Relationship marketing"
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Beziehungsmarketing
Psychology of advertising
Rauchen
Relationship marketing
Consumer behaviour
206
Konsumentenverhalten
206
Internet marketing
205
Online-Marketing
205
Advertising
114
Werbung
112
Social Web
99
Social web
99
Online retailing
77
Online-Handel
77
Advertising effects
73
Werbewirkung
73
Brand management
49
Markenführung
49
E-commerce
48
Electronic Commerce
48
Viral marketing
48
Virales Marketing
48
Einzelhandel
36
Retail trade
36
Social media
33
Brand image
32
Markenimage
32
Customer satisfaction
28
Kundenzufriedenheit
28
Website
23
Confidence
21
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Brand
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Markenartikel
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Emotion
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Preismanagement
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Thaichon, Park
4
Saffer, Henry
3
Casper Ferm, Lars-Erik
2
Dave, Dhaval M.
2
Grossman, Michael
2
Hong, EunPyo
2
Karlan, Dean
2
Kenkel, Donald
2
Kenkel, Donald S.
2
Khan, Imran
2
Lillard, Dean R.
2
Mathios, Alan
2
Park, Jungkun
2
Rana, Nripendra P.
2
Toufaily, Elissar
2
Abraham, Christopher
1
Adam, Nawal Abdalla
1
Adil, Mohd
1
Agag, Gomaa
1
Agrawal, Shiv Ratan
1
Ahmad, Norita B.
1
Ahn, Jiseon
1
Al Khateeb, Amr
1
Alalwan, Ali Abdallah
1
Alan, Sule
1
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1
Alnawas, Ibrahim
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Annamalai, Balamurugan
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Anshu, Kumari
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Arnott, David C.
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Ashfaq, Muhammad
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1
Attar, Razaz Waheeb
1
Avery, Rosemary
1
Avery, Rosemary J.
1
Baabdullah, Abdullah Mohammed
1
Bag, Surajit
1
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National Bureau of Economic Research
13
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Journal of retailing and consumer services
NBER working paper series
Journal of business research : JBR
88
Psychology & marketing
61
Journal of advertising : official publication of the American Academy of Advertising
50
International journal of internet marketing and advertising : IJIMA
42
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
Industrial marketing management : the international journal for industrial and high-tech firms
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
International journal of advertising : the quarterly review of marketing communications
25
The journal of product & brand management
25
Journal of advertising research
24
International journal of advertising : the review of marketing communications
23
International journal of electronic marketing and retailing : IJEMR
23
Journal of marketing communications
23
Marketing intelligence & planning
22
Journal of international marketing
19
Journal of promotion management : innovations in planning and applied research
19
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
18
Journal of the Academy of Marketing Science
18
Asia Pacific journal of marketing and logistics
17
Journal of internet commerce
17
Journal of strategic marketing
17
The journal of brand management : an international journal
17
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of marketing
16
Journal of marketing research : JMR
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Business horizons
13
International journal of hospitality management
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
Journal of promotion management : JPM
12
Journal of retailing
12
The service industries journal
12
Cogent business & management
11
International journal of technology marketing : IJTMkt
11
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
11
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ECONIS (ZBW)
72
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1
Investigating the impact of brand vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj
;
Kasilingam, Dharun Lingam
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
Saved in:
2
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
3
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
4
Social media celebrities and new world order : what drives purchasing behavior among social media followers?
Wahab, Hamza Kaka Abdul
;
Meng, Tao
;
Tandon, Anushree
; …
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013366380
Saved in:
5
The impact of animal metaphors on consumer response to courtesy advertising
Huang, Wen Hsien
;
Hsieh, Shao-Yu
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014372540
Saved in:
6
The effect of interactivity of brands' marketing activities on Facebook fan pages on continuous participation intentions : an S-O-R framework study
Kuo, Ying-Feng
;
Chen, Fei-Lung
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364531
Saved in:
7
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
8
The new wave of AI-powered luxury brands online shopping experience : the role of digital multisensory cues and customers' engagement
Muhammad Sabbir Rahman
;
Bag, Surajit
;
Hossain, Md Afnan
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014253474
Saved in:
9
Unraveling customer repurchase intention in OFDL context : an investigation using a hybrid technique of SEM and fsQCA
Dogra, Nikhil
;
Adil, Mohd
;
Sadiq, Mohd
;
Dash, Ganesh
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253481
Saved in:
10
Role of customer perceived brand ethicality in inducing engagement in online brand communities
Kumar, Vikas
;
Kaushal, Vikrant
;
Shashi
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014253572
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