//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"SpringerLink / Bücher"
~subject:"Brand"
~subject:"Kundenintegration"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Soziale Internetplattform"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand
Kundenintegration
Social Web
355
Social web
355
Consumer behaviour
183
Konsumentenverhalten
183
Online-Marketing
124
Internet marketing
120
Beziehungsmarketing
74
Relationship marketing
74
Brand management
64
Markenführung
64
Online retailing
56
Online-Handel
56
Social media
54
Viral marketing
49
Virales Marketing
49
Electronic Commerce
45
E-commerce
39
Markenimage
35
Social Media
35
Brand image
34
Customer integration
28
Soziales Netzwerk
27
Customer satisfaction
25
Kundenzufriedenheit
25
Soziale Software
25
Confidence
24
Vertrauen
24
Einzelhandel
23
Retail trade
23
Deutschland
22
Germany
22
Unternehmen
22
Markenartikel
21
World Wide Web 2.0
20
Social network
18
Advertising effects
16
Werbewirkung
16
Emotion
14
more ...
less ...
Online availability
All
Undetermined
48
Type of publication
All
Article
41
Book / Working Paper
8
Type of publication (narrower categories)
All
Article in journal
41
Aufsatz in Zeitschrift
41
Hochschulschrift
3
Language
All
English
45
German
4
Author
All
Carlson, Jamie
2
Hua, Lian-Lian
2
Kumar, Jitender
2
Kumar, Vikas
2
Prentice, Catherine
2
Rahman, Mohammad M.
2
Voola, Ranjit
2
Agrawal, Shiv Ratan
1
Alalwan, Ali Abdallah
1
Algharabat, Raed
1
Arizal N
1
Arndt, Oliver
1
Arnhold, Ulrike
1
Aznuriyandi
1
Baabdullah, Abdullah Mohammed
1
Becker, Jörg
1
Belz, Christian
1
Bento, Marisa
1
Betzing, Jan Hendrik
1
Casper Ferm, Lars-Erik
1
Coelho, Pedro Simões
1
Davison, Robert M.
1
Dayan, Mumin
1
Deges, Frank
1
Dehyadegari, Saeid
1
Desai, Bhavini
1
Dhir, Amandeep
1
Dong, Xuebing
1
Eschle, Melanie
1
Fu, Mingqiu
1
Geng, Shuang
1
Grover, Purva
1
Grunert, Klaus G.
1
Guo, Honggui
1
Gupta, Ashish
1
Gutierrez, Anabel
1
Gómez, Mar
1
Han, Heesup
1
Han, Xiao Yun
1
Han, Xiaoyun
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
SpringerLink / Bücher
Journal of business research : JBR
71
The journal of product & brand management
35
The journal of brand management : an international journal
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
18
Technological forecasting & social change : an international journal
17
International journal of internet marketing and advertising : IJIMA
15
Journal of strategic marketing
13
Business horizons
11
Industrial marketing management : the international journal for industrial and high-tech firms
11
Psychology & marketing
11
Journal of marketing communications
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of promotion management : innovations in planning and applied research
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Marketing intelligence & planning
10
International journal of advertising : the review of marketing communications
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
International journal of technology marketing : IJTMkt
9
Journal of fashion marketing and management
9
Journal of internet commerce
9
Journal of marketing
9
Journal of service management
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Tourism management : research, policies, practice
8
Asia Pacific journal of marketing and logistics
7
International journal of advertising : the quarterly review of marketing communications
7
International journal of electronic marketing and retailing : IJEMR
7
International journal of hospitality management
7
The journal of product innovation management : an international publication of the Product Development & Management Association
7
European journal of marketing
6
Information systems research : ISR
6
Journal of global marketing
6
Journal of marketing theory and practice
6
Marketing theory
6
Research policy : policy, management and economic studies of science, technology and innovation
6
The journal of services marketing
6
Contemporary issues in social media marketing
5
more ...
less ...
Source
All
ECONIS (ZBW)
49
Showing
1
-
10
of
49
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Can sharing with others whom consumers can't see increase their sense of community? : an examination of social presence on sharing platforms
Woo, Hongjoo
;
Shin, Daeun Chloe
;
Kim, Naeun
;
Tong, Zhenghao
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460867
Saved in:
2
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
3
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
4
Fashion and the metaverse : clarifying the domain and establishing a research agenda
Park, Hyejune
;
Lim, Rachel Esther
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014363978
Saved in:
5
More gain, more give? : the impact of brand community value on users' value co-creation
Liao, Junyun
;
Pang, Jiecong
;
Dong, Xuebing
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364053
Saved in:
6
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
7
Driving marketing outcomes through social media-based customer engagement
Kulikovskaja, Viktorija
;
Hubert, Marco
;
Grunert, Klaus G.
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014365051
Saved in:
8
Website quality and users' intention to use digital libraries : examining users' attitudes, online co-creation experiences, and eWOM
Pourjahanshahi, Fatemeh
;
Mollahosseini, Ali
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014342236
Saved in:
9
Retailers, don't ignore me on social media! : the importance of consumer-brand interactions in raising purchase intention - privacy the Achilles heel
Gutierrez, Anabel
;
Khanyapuss Punjaisri
;
Desai, Bhavini
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253466
Saved in:
10
Accelerating new product diffusion : how lead users serve as opinion leaders in social networks
Wang, Nan
;
Xie, Wenxuan
;
Tiberius, Victor
;
Qiu, Yong
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014253520
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->