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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"The journal of product & brand management"
~person:"Guzman, Francisco"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Service quality"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Consumer behaviour
Service quality
Konsumentenverhalten
11
Brand management
10
Markenführung
10
Markenimage
8
Brand
6
Markenartikel
6
Beziehungsmarketing
5
Relationship marketing
5
Brand co-creation
2
Brand equity
2
Brand experience
2
Brand love
2
Consumer brand equity
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Customer integration
2
Customer satisfaction
2
Kundenintegration
2
Kundenzufriedenheit
2
Angst
1
Anxiety
1
Attribute framing
1
Bandwagon luxury brand consumption behavior
1
Beschwerdemanagement
1
Bibliometrics
1
Bibliometrie
1
Brand as a person
1
Brand attachment
1
Brand communities
1
Brand engagement
1
Brand hate
1
Brand loyalty
1
Brand perception
1
Brand relationships
1
Brand-cause fit
1
Branding
1
COVID-19 anxiety
1
CSR
1
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Undetermined
10
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10
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1
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Article in journal
11
Aufsatz in Zeitschrift
11
Collection of articles of several authors
1
Sammelwerk
1
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English
11
Author
All
Guzman, Francisco
Prentice, Catherine
18
Park, Jungkun
17
Septianto, Felix
17
Dhir, Amandeep
14
Thaichon, Park
14
Jebarajakirthy, Charles
13
Lombart, Cindy
13
Paul, Justin
13
Dwivedi, Yogesh Kumar
11
Klaus, Philipp
11
Pantano, Eleonora
11
Hollebeek, Linda D.
10
Kaur, Puneet
10
Loureiro, Sandra Maria Correia
10
Mortimer, Gary
10
Otterbring, Tobias
10
Rana, Nripendra P.
10
Louis, Didier
9
Sands, Sean
9
Talwar, Shalini
9
Agag, Gomaa
8
Baier, Daniel
8
Gilboa, Shaked
8
Gázquez-Abad, Juan Carlos
8
Khan, Imran
8
Ladhari, Riadh
8
Quach, Sara
8
Souiden, Nizar
8
Borges, Adilson
7
Chebat, Jean-Charles
7
Das, Manish
7
Duan, Yongrui
7
Elms, Jonathan
7
Mehrotra, Ankit
7
Ngo, Liem Viet
7
Northey, Gavin
7
Söderlund, Magnus
7
Trinh, Giang
7
Wästlund, Erik
7
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Published in...
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Journal of retailing and consumer services
The journal of product & brand management
Journal of business research : JBR
4
The journal of consumer marketing
3
International marketing review
2
European journal of marketing : EJM
1
Journal of Product and Brand Management Ser.
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
11
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11
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1
The impact of brand value co-creation on perceived CSR authenticity and brand equity
Muniz, Fernanda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1338-1354
Persistent link: https://www.econbiz.de/10014485570
Saved in:
2
Perceived injustice and brand love : the effectiveness of sympathetic vs empathetic responses to address consumer complaints of unjust specific service encounters
Ahmad, Fayez
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 849-862
Persistent link: https://www.econbiz.de/10014315453
Saved in:
3
Evolving brand boundaries and expectations : looking back on brand equity, brand loyalty, and brand image research to move forward
Parris, Denise Linda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 191-234
Persistent link: https://www.econbiz.de/10013552952
Saved in:
4
How isolation leads to purchasing luxury brands : the moderating effects of COVID-19 anxiety and social capital
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh K.
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 984-1001
Persistent link: https://www.econbiz.de/10013407586
Saved in:
5
National versus private brand : a regulatory focus perspective
Tran, Trang P.
;
Guzman, Francisco
;
Paswan, Audhesh K.
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012305169
Saved in:
6
Beyond the shadow of a doubt : the effect of consumer knowledge on restaurant evaluation
Naderi, Iman
;
Paswan, Audhesh K.
;
Guzman, Francisco
- In:
Journal of retailing and consumer services
45
(
2018
),
pp. 221-229
Persistent link: https://www.econbiz.de/10011930005
Saved in:
7
The evolution of brand management thinking over the last 25 years as recorded in the Journal of product and brand management
Veloutsou, Cleopatra
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 2-12
Persistent link: https://www.econbiz.de/10011666399
Saved in:
8
The impact of corporate social responsibility on brand equity : consumer responses to two types of fit
Guzman, Francisco
;
Davis, Donna
- In:
The journal of product & brand management
26
(
2017
)
5
,
pp. 435-446
Persistent link: https://www.econbiz.de/10011778290
Saved in:
9
When perceived ability to influence plays a role : brand co-creation in Web 2.0
Kennedy, Eric
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 342-350
Persistent link: https://www.econbiz.de/10011777351
Saved in:
10
Consumer brand relationships
Fetscherin, Marc
(
ed.
);
Cayolla, Ricardo Roseira
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011587779
Saved in:
1
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