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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"The journal of services marketing"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
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Subject
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Relationship marketing
Consumer behaviour
1,113
Konsumentenverhalten
1,113
Beziehungsmarketing
807
Customer satisfaction
454
Kundenzufriedenheit
454
Service quality
379
Dienstleistungsqualität
378
Einzelhandel
366
Retail trade
366
Brand management
317
Markenführung
317
Online retailing
217
Online-Handel
217
Brand image
212
Markenimage
212
Internet marketing
196
Online-Marketing
195
Social Web
181
Social web
181
Viral marketing
153
Virales Marketing
153
Brand
151
Customer service
150
Kundenservice
149
Markenartikel
148
Distribution channel
126
Vertriebsweg
126
E-commerce
115
Electronic Commerce
115
Emotion
111
Customer integration
102
Kundenintegration
102
Confidence
90
Vertrauen
90
Marketing management
87
Marketingmanagement
87
Dienstleistungssektor
80
Service industry
80
Ladengestaltung
77
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Undetermined
589
Free
9
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Article
807
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
808
Collection of articles of several authors
1
Conference paper
1
Konferenzbeitrag
1
Sammelwerk
1
Language
All
English
808
Author
All
Klaus, Philipp
12
Prentice, Catherine
11
Hollebeek, Linda D.
9
Lombart, Cindy
9
Park, Jungkun
8
Louis, Didier
6
Mattila, Anna S.
6
Mortimer, Gary
6
Agag, Gomaa
5
Khan, Imran
5
Kuppelwieser, Volker
5
Molinillo, Sebastian
5
Rana, Nripendra P.
5
Aksoy, Lerzan
4
Benkenstein, Martin
4
Carlson, Jamie
4
Das, Gopal
4
Fazal-e-Hasan, Syed
4
Gong, Taeshik
4
Han, Xiaoyun
4
Harris, Lloyd C.
4
Heinonen, Kristina
4
Loureiro, Sandra Maria Correia
4
Quach, Sara
4
Russell-Bennett, Rebekah
4
Seger-Guttmann, Tali
4
Söderlund, Magnus
4
Thaichon, Park
4
Abdelmoety, Ziad Hassan
3
Alkire, Linda
3
Anaya-Sánchez, Rafael
3
Arndt, Aaron D.
3
Banik, Shanta
3
Baumann, Chris
3
Beatty, Sharon E.
3
Benoit, Sabine
3
Bilgihan, Anil
3
Bruce, Helen L.
3
Burton, Jamie
3
Cambra-Fierro, Jesús
3
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Published in...
All
Journal of retailing and consumer services
The journal of services marketing
Journal of business research : JBR
646
Industrial marketing management : the international journal for industrial and high-tech firms
406
International journal of hospitality management
280
The journal of business & industrial marketing
194
The service industries journal
185
Journal of strategic marketing
169
Journal of the Academy of Marketing Science
165
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Journal of retailing
104
Cogent business & management
102
Psychology & marketing
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Marketing intelligence & planning
99
European journal of marketing : EJM
95
Services marketing quarterly
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
The international review of retail, distribution and consumer research
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
68
International journal of retail & distribution management
68
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
66
European journal of operational research : EJOR
65
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Source
All
ECONIS (ZBW)
808
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1
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808
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date (oldest first)
1
Understanding the relationship between
marketing
analytics, customer agility, and customer satisfaction : a longitudinal perspective.
Agag, Gomaa
;
Shehawy, Yasser Moustafa
;
Almoraish, Ahmed
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014462263
Saved in:
2
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
3
Investigating the impact of brand vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj
;
Kasilingam, Dharun Lingam
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
Saved in:
4
Content
marketing
in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
5
Role of customer perceived brand ethicality in inducing engagement in online brand communities
Kumar, Vikas
;
Kaushal, Vikrant
;
Shashi
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014253572
Saved in:
6
The effect of interactivity of brands'
marketing
activities on Facebook fan pages on continuous participation intentions : an S-O-R framework study
Kuo, Ying-Feng
;
Chen, Fei-Lung
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364531
Saved in:
7
Building value co-creation with social media
marketing
, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
8
Chatbots in e-commerce : the effect of chatbot language style on customers' continuance usage intention and attitude toward brand
Li, Meichan
;
Wang, Rui
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014259217
Saved in:
9
Elaboration of
marketing
communication through visual media : an empirical analysis
John, Surej P.
;
De Villiers, Rouxelle
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012238358
Saved in:
10
The new wave of AI-powered luxury brands online shopping experience : the role of digital multisensory cues and customers' engagement
Muhammad Sabbir Rahman
;
Bag, Surajit
;
Hossain, Md Afnan
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014253474
Saved in:
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