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~isPartOf:"Journal of retailing and consumer services"
~subject:"Herkunftsbezeichnung"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
~type_genre:"Book section"
~type_genre:"Case study"
~type_genre:"Handbook"
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Search: subject:"Markenartikel"
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Subject
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Herkunftsbezeichnung
Werbewirkung
Consumer behaviour
339
Konsumentenverhalten
339
Brand management
286
Markenführung
286
Brand image
243
Markenimage
243
Brand
166
Markenartikel
164
Beziehungsmarketing
113
Relationship marketing
113
Einzelhandel
89
Retail trade
89
Social Web
58
Social web
58
Internet marketing
46
Online-Marketing
46
Handelsmarke
44
Luxury goods
44
Luxusgüter
44
Store brand
44
Customer satisfaction
43
Kundenzufriedenheit
43
Online retailing
31
Online-Handel
31
Brand loyalty
30
Markentreue
27
Confidence
25
Vertrauen
25
Fashion
24
Mode
24
Advertising effects
22
Marketing management
21
Marketingmanagement
21
Dienstleistungsqualität
20
Service quality
20
Emotion
19
Social media
19
Preismanagement
18
Pricing strategy
18
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Undetermined
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Article
37
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Article in journal
Book section
Case study
Handbook
Aufsatz in Zeitschrift
37
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English
37
Author
All
Baumann, Chris
2
Septianto, Felix
2
Tran, Trang P.
2
Abbasi, Amir Zaib
1
Amara, Nabil
1
Angelika, Dimoka
1
Bakpayev, Marat
1
Bitsch, Vera
1
Blom, Angelica
1
Borges, Adilson
1
Byrd, Elizabeth
1
Byun, Sang-Eun
1
Catwright, Joanna
1
Chaouali, Walid
1
Cheah, Isaac
1
Chen, Haipeng
1
Chen, Yan
1
Chi, Hsin-Kuang
1
Chong, Amy
1
Cohen, Justin
1
Ding Hooi Ting
1
Dost, Florian
1
Ekinci, Yuksel
1
Faulkner, Margaret
1
Gan, Bernard
1
Geng, Shuang
1
Gray, David
1
Guo, Xiaoling
1
Hamin, Hamin
1
Handsjuk, Nikolai
1
Hess, Ronald L. <Jr.>
1
Huan Minh Nguyen
1
Huang, Kuo-Chung
1
Huang, Yu
1
Huang, Yu-An
1
Hung Trong Hoang
1
Jamil, Raja Ahmed
1
Japutra, Arnold
1
Jean, Sylvie
1
Jham, Vimi
1
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Published in...
All
Journal of retailing and consumer services
Journal of business research : JBR
88
Journal of marketing communications
53
The journal of product & brand management
51
International journal of advertising : the quarterly review of marketing communications
50
International journal of advertising : the review of marketing communications
48
Journal of promotion management : JPM
38
Tourism management : research, policies, practice
38
Journal of travel and tourism marketing
37
The journal of brand management : an international journal
37
International marketing review
36
Psychology & marketing
36
Asia Pacific journal of marketing and logistics
33
Journal of international consumer marketing
32
Journal of advertising research
30
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
30
Journal of advertising : official publication of the American Academy of Advertising
28
Journal of global marketing
27
Journal of promotion management : innovations in planning and applied research
23
The journal of consumer marketing
23
Marketing intelligence & planning
22
Marketing : ZFP ; journal of research and management
21
European journal of marketing : EJM
20
International journal of internet marketing and advertising : IJIMA
20
Tourism analysis : an interdisciplinary tourism & hospitality journal
18
Tourism management perspectives : TMP
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
Marketing letters : a journal of research in marketing
17
Journal of international marketing
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
14
International journal of sports marketing & sponsorship
13
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Journal of marketing research : JMR
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
International journal of hospitality management
12
Journal of the Academy of Marketing Science
12
Journal of hospitality marketing & management
11
Journal of vacation marketing
11
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ECONIS (ZBW)
37
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1
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
2
Does green brand anthropomorphism influence repurchase intention? : understanding the impact of brand warmth, psychological ownership, and self-brand congruity
Sehgal, Nidhi
;
Jham, Vimi
;
Malhotra, Gunjan
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014373396
Saved in:
3
"New and old" : consumer evaluations of co-branding between new brands and Chinese time-honored brands
Zhang, Yicong
;
Guo, Xiaoling
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303117
Saved in:
4
Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model
Qi, Zhou
;
Li, Bin
;
Li, Huajun
;
Lei, Yueqiu
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460856
Saved in:
5
Warmth or competence : brand anthropomorphism, social exclusion, and advertisement effectiveness
Liu, Fu
;
Wei, Haiying
;
Zhu, Zhenzhong
;
Chen, Haipeng
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013364472
Saved in:
6
Anti-counterfeiting advertisements for luxury brands in the post pandemic era : roles of message type, visual presentation mode, and self-construal
Ryu, Gangseog
;
Kim, Boha
;
Park, Kikyoung
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014303354
Saved in:
7
Cute brand logo enhances favorable brand attitude : the moderating role of hope
Septianto, Felix
;
Paramita, Widya
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012665986
Saved in:
8
How do customers engage in social media-based brand communities : the moderator role of the brand's country of origin?
Huang, Yu
;
Zhang, Xu
;
Zhu, Hong
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013366408
Saved in:
9
A sound brand identity design : the interplay between sound symbolism and typography on brand attitude and memory
Jun, Yesel
;
Lee, Hyunju
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209467
Saved in:
10
The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
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