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~isPartOf:"Journal of retailing and consumer services"
~subject:"Internet marketing"
~subject:"Relationship marketing"
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Search: subject_exact:"Marketingpolitik"
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Internet marketing
Relationship marketing
Marketing management
79
Marketingmanagement
79
Consumer behaviour
48
Konsumentenverhalten
48
Beziehungsmarketing
23
Brand management
21
Markenführung
21
Einzelhandel
18
Retail trade
18
Distribution channel
14
Vertriebsweg
14
Brand
11
Markenartikel
11
Marketing
7
Brand image
6
Customer satisfaction
6
Customer value
6
Firm performance
6
Handelsmarke
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Kundenwert
6
Kundenzufriedenheit
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Lieferantenmanagement
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Markenimage
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Marketing strategy
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Online-Marketing
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Store brand
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Supplier relationship management
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Unternehmenserfolg
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Dienstleistungsqualität
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Market segmentation
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Marktsegmentierung
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Performance measurement
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Performance-Messung
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Service quality
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Advertising
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Ozuem, Wilson
2
Abdo, Said Shabban
1
Adjei, Mavis T.
1
Agag, Gomaa
1
Agrawal, Shiv Ratan
1
Akansha Singh
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Alamanos, Eleftherios
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Barann, Benjamin
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1
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Chaib Lababdi, Houyem
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Chen, Lin
1
Christino, Juliana Maria Magalhães
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Clark, Melissa N.
1
Clark, Moira K.
1
De Villiers, Rouxelle
1
Eid, Riyad
1
Gao, Mengjia
1
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1
Hermann, Andreas
1
Heuchert, Markus
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Ho, Hillbun
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Hu, Tun-I
1
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1
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1
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Journal of retailing and consumer services
Journal of business research : JBR
70
Industrial marketing management : the international journal for industrial and high-tech firms
63
SpringerLink / Bücher
49
The journal of business & industrial marketing
41
Journal of strategic marketing
37
International journal of internet marketing and advertising : IJIMA
26
Journal of the Academy of Marketing Science
26
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
25
Springer eBook Collection
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
24
European journal of marketing : EJM
23
Journal of marketing management : MM
20
Business horizons
18
Marketing intelligence & planning
18
Journal of marketing
17
Journal of marketing communications
17
Gabler Edition Wissenschaft
15
Cogent business & management
14
Premier reference source
14
The marketing review
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Asia Pacific journal of marketing and logistics
12
European research studies
12
Journal of business-to-business marketing
12
Journal of retailing
12
Springer eBook Collection / Business and Economics
12
The journal of product & brand management
12
Harvard-Business-Manager : das Wissen der Besten
11
International journal of electronic customer relationship management : IJECRM
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of marketing analytics : JMA
10
Marketing letters : a journal of research in marketing
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
The service industries journal
10
Europäische Hochschulschriften / 5
9
International journal of hospitality management
9
International journal of retail & distribution management
9
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ECONIS (ZBW)
28
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1
Understanding the relationship between marketing analytics, customer agility, and customer satisfaction : a longitudinal perspective.
Agag, Gomaa
;
Shehawy, Yasser Moustafa
;
Almoraish, Ahmed
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014462263
Saved in:
2
Can't touch this? : conceptualizing the customer touchpoint in the context of omni-channel retailing
Barann, Benjamin
;
Hermann, Andreas
;
Heuchert, Markus
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013169717
Saved in:
3
The impact of introducing a customer loyalty program on category sales and profitability
Chen, Lin
;
Bowman, Douglas
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013209486
Saved in:
4
Effect of community relationship management, relationship marketing orientation, customer engagement, and brand trust on brand loyalty : the case of a commercial bank in Thailand
Jedsada Wongsansukcharoen
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209572
Saved in:
5
Influencer marketing : homophily, customer value co-creation behaviour and purchase intention
Bu, Yi
;
Parkinson, Joy
;
Thaichon, Park
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209657
Saved in:
6
Luxury fashion brand customers' perceptions of mobile marketing : evidence of multiple communications and marketing channels
Azemi, Yllka
;
Ozuem, Wilson
;
Wiid, Ria
;
Hobson, Ana
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209692
Saved in:
7
Interacting with strategic waiting for store brand : online selling format selection
Huang, Lingchen
;
Huang, Zongsheng
;
Bin, Liu
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013364460
Saved in:
8
A conceptual framework of the antecedents of customer journey satisfaction in omnichannel retailing
Tueanrat, Yanika
;
Papagiannidis, Savvas
;
Alamanos, …
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012581885
Saved in:
9
Quality of channel integration and customer loyalty in omnichannel retailing : the mediating role of customer engagement and relationship program receptiveness
Gao, Mengjia
;
Huang, Lin
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012665902
Saved in:
10
An empirical examination of the effects of design elements of email newsletters on consumers' email responses and their purchase
Kumar, Ashish
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012431699
Saved in:
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