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~isPartOf:"Journal of retailing and consumer services"
~subject:"Markenführung"
~subject:"Online-Marketing"
~subject:"Relationship marketing"
~type:"article"
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Markenführung
Online-Marketing
Relationship marketing
Fashion
78
Mode
78
Consumer behaviour
76
Konsumentenverhalten
76
Textile distribution
46
Textilhandel
46
Brand management
23
Einzelhandel
22
Retail trade
22
Beziehungsmarketing
21
Bekleidungsindustrie
20
Clothing industry
20
Online retailing
19
Online-Handel
19
Social Web
15
Social web
15
Luxury goods
13
Luxusgüter
13
Bekleidung
9
Brand image
9
Clothing
9
Distribution channel
9
Markenimage
9
Vertriebsweg
9
Brand
8
Customer satisfaction
8
Kundenzufriedenheit
8
Markenartikel
8
China
7
Dienstleistungsqualität
7
Internet marketing
7
Service quality
7
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6
E-commerce
6
Electronic Commerce
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Ladengestaltung
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Store design
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38
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Loureiro, Sandra Maria Correia
3
Alexander, Bethan
2
Aslam, Usman
2
Das, Manish
2
Jebarajakirthy, Charles
2
Park, Hyejune
2
Ahmed, Waqas
1
Ahn, SooKyoung
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Amendola, Carlo
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Dave, Kartik
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Fabrizio, D’Ascenzo
1
Fiore, Ann Marie
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Journal of retailing and consumer services
Journal of fashion marketing and management
56
Journal of global fashion marketing : JGfM
23
Journal of business research : JBR
21
Cogent business & management
10
International journal of retail & distribution management
10
The journal of product & brand management
10
The journal of brand management : an international journal
9
Asia Pacific journal of marketing and logistics
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
International journal of business and globalisation : IJBG
6
Sustainable Luxury : An International Perspective
6
The international review of retail, distribution and consumer research
6
International journal of advertising : the review of marketing communications
5
International journal of retail and distribution management
5
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
4
International journal of consumer studies
4
Journal of Islamic marketing
4
Qualitative market research : an international journal
4
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
4
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
4
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
4
Young consumers : insight and ideas for responsible marketers
4
Business history
3
European journal of marketing : EJM
3
European retail research
3
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
3
International journal of islamic marketing and branding
3
International journal of production economics
3
Journal of global marketing
3
Journal of international consumer marketing
3
Journal of marketing management : MM
3
Journal of open innovation : technology, market, and complexity
3
Journal of promotion management : innovations in planning and applied research
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Psychology & marketing
3
The IUP journal of brand management : IJBRM
3
Transportation research / E : an international journal
3
Advanced digital marketing strategies in a data-driven era
2
Baltic Journal of Economic Studies
2
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ECONIS (ZBW)
38
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1
Measuring employee-consumer integrated retailer brand equity
Rudkowski, Janice
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014460871
Saved in:
2
Visual strategies of luxury and fast
fashion
brands on Instagram and their effects on user engagement
Yoo, Jinyoung Jinnie
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014373355
Saved in:
3
Understanding the usability of retail
fashion
brand chatbots : evidence from customer expectations and experiences
Aslam, Usman
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364467
Saved in:
4
How do customers meet their needs in in-store and online
fashion
shopping? : a comparative study based on the jobs-to-be-done theory
Kullak, Franziska S.
;
Baier, Daniel
;
Woratschek, Herbert
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014265655
Saved in:
5
The impact of reverse logistics process coordination on third party relationship quality : a moderated mediation model for multichannel retailers in the
fashion
industry
Haq, Mahin
;
Moazzam, Muhammad
;
Khan, Abdul Salam
; …
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303379
Saved in:
6
Analyzing consumer expectations and experiences of Augmented Reality (AR) apps in the
fashion
retail sector
Aslam, Usman
;
Davis, Leon
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460819
Saved in:
7
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
8
Fashion
and the metaverse : clarifying the domain and establishing a research agenda
Park, Hyejune
;
Lim, Rachel Esther
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014363978
Saved in:
9
Emotion and trust in virtual service assistant design for effective service recovery
Le, Hoang T. P. M.
;
Park, Jungkun
;
Lee, Sangwoo
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364045
Saved in:
10
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
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