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~isPartOf:"Journal of retailing and consumer services"
~subject:"Marketing management"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
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Marketing management
Relationship marketing
Consumer behaviour
945
Konsumentenverhalten
945
Beziehungsmarketing
582
Einzelhandel
348
Retail trade
348
Customer satisfaction
317
Kundenzufriedenheit
317
Brand management
286
Markenführung
286
Dienstleistungsqualität
241
Service quality
241
Online retailing
202
Online-Handel
202
Brand image
194
Markenimage
194
Internet marketing
183
Online-Marketing
182
Social Web
155
Social web
155
Brand
146
Markenartikel
144
Distribution channel
126
Vertriebsweg
126
Viral marketing
122
Virales Marketing
122
E-commerce
105
Electronic Commerce
105
Emotion
80
Marketingmanagement
79
Confidence
75
Customer service
75
Vertrauen
75
Kundenservice
74
Ladengestaltung
70
Store design
70
Customer integration
65
Kundenintegration
65
Advertising effects
48
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Undetermined
509
Free
8
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Article
637
Book / Working Paper
2
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Article in journal
Aufsatz in Zeitschrift
639
Collection of articles of several authors
2
Conference paper
2
Konferenzbeitrag
2
Sammelwerk
2
Case study
1
Conference proceedings
1
Fallstudie
1
Konferenzschrift
1
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Language
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English
639
Author
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Prentice, Catherine
11
Lombart, Cindy
9
Agag, Gomaa
7
Park, Jungkun
7
Yan, Ruiliang
7
Hollebeek, Linda D.
6
Klaus, Philipp
6
Louis, Didier
6
Mortimer, Gary
6
Khan, Imran
5
Loureiro, Sandra Maria Correia
5
Molinillo, Sebastian
5
Quach, Sara
5
Rana, Nripendra P.
5
Thaichon, Park
5
Abdelmoety, Ziad Hassan
4
Das, Gopal
4
Fazal-e-Hasan, Syed
4
Han, Xiaoyun
4
Kuppelwieser, Volker
4
Seger-Guttmann, Tali
4
Söderlund, Magnus
4
Alnawas, Ibrahim
3
Anaya-Sánchez, Rafael
3
Arndt, Aaron D.
3
Bilgihan, Anil
3
Cambra-Fierro, Jesús
3
Carlson, Jamie
3
Cheah, Jun-Hwa
3
Dwivedi, Yogesh Kumar
3
Elms, Jonathan
3
Frasquet Deltoro, Marta
3
Gong, Taeshik
3
Harun, Ahasan
3
Islam, Jamid Ul
3
Japutra, Arnold
3
Karande, Kiran
3
Kumar, Vikas
3
Ladhari, Riadh
3
Ozuem, Wilson
3
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Institution
All
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
All
Journal of retailing and consumer services
Journal of business research : JBR
922
Industrial marketing management : the international journal for industrial and high-tech firms
605
Journal of strategic marketing
333
International journal of hospitality management
300
The journal of business & industrial marketing
272
Journal of the Academy of Marketing Science
258
The journal of services marketing
232
Journal of marketing
211
European journal of marketing : EJM
207
The service industries journal
201
Journal of marketing management : MM
194
Marketing intelligence & planning
173
The journal of brand management : an international journal
160
International journal of electronic customer relationship management : IJECRM
149
Asia Pacific journal of marketing and logistics
146
The journal of product & brand management
142
Psychology & marketing
135
Journal of marketing communications
133
Journal of travel and tourism marketing
133
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
130
International journal of contemporary hospitality management
129
Cogent business & management
127
Journal of hospitality marketing & management
124
Journal of retailing
123
Tourism management : research, policies, practice
121
Journal of service research : JSR
119
Journal of service management
114
Management science : journal of the Institute for Operations Research and the Management Sciences
110
Services marketing quarterly
104
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
101
Business horizons
99
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
95
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
91
The international journal of bank marketing : IJBM
89
Marketing : ZFP ; journal of research and management
88
International journal of internet marketing and advertising : IJIMA
87
Journal of marketing research : JMR
87
Journal of business ethics : JOBE
85
International journal of retail & distribution management
84
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ECONIS (ZBW)
639
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1
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10
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639
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1
Understanding the relationship between
marketing
analytics, customer agility, and customer satisfaction : a longitudinal perspective.
Agag, Gomaa
;
Shehawy, Yasser Moustafa
;
Almoraish, Ahmed
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014462263
Saved in:
2
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
3
Applying the triple coherence line to in-store
marketing
plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
4
Competitive advantage : a longitudinal analysis of the roles of data-driven innovation capabilities,
marketing
agility, and market turbulence
Alghamdi, Omar A.
;
Agag, Gomaa
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460768
Saved in:
5
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
6
Investigating the impact of brand vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj
;
Kasilingam, Dharun Lingam
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
Saved in:
7
Content
marketing
in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
8
Role of customer perceived brand ethicality in inducing engagement in online brand communities
Kumar, Vikas
;
Kaushal, Vikrant
;
Shashi
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014253572
Saved in:
9
The effect of interactivity of brands'
marketing
activities on Facebook fan pages on continuous participation intentions : an S-O-R framework study
Kuo, Ying-Feng
;
Chen, Fei-Lung
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364531
Saved in:
10
Building value co-creation with social media
marketing
, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
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