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~isPartOf:"Journal of service management"
~isPartOf:"Psychology & marketing"
~subject:"Online-Marketing"
~subject:"Vertrauen"
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Online-Marketing
Vertrauen
Beziehungsmarketing
206
Relationship marketing
206
Consumer behaviour
130
Konsumentenverhalten
130
Customer satisfaction
71
Kundenzufriedenheit
71
Dienstleistungsqualität
55
Service quality
55
Brand management
38
Markenführung
38
Brand image
31
Markenimage
31
Customer integration
30
Kundenintegration
30
Social Web
27
Social web
27
Brand
26
Markenartikel
25
Dienstleistungssektor
17
Service industry
17
Betriebliche Wertschöpfung
16
Emotion
16
Value creation
16
Services
15
Dienstleistung
14
Einzelhandel
14
Retail trade
14
Confidence
13
Customer experience
13
Customer service
12
Customer value
12
Internet marketing
12
Kundenservice
12
Kundenwert
12
Social relations
12
Soziale Beziehungen
12
Viral marketing
12
Virales Marketing
12
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24
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24
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24
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English
24
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Hammerschmidt, Maik
2
Meyer, Anton
2
Weiger, Welf Hermann
2
Anlamlier, Eda
1
Bandyopadhyay, Argho
1
Bargoni, Augusto
1
Bartsch, Silke
1
Berezan, Orie
1
Bouquiaux, Lucille
1
Breazeale, Michael
1
Bui, M̃y
1
Di Mascio, Rita
1
El-Manstrly, Dahlia
1
Fatima, Johra Kayeser
1
Giachino, Chiara
1
Giertz, Johann N.
1
Gupta, Reetika
1
Gutuleac, Rada
1
Haggerty, Nicole
1
Hamari, Juho
1
Hammedi, Wafa
1
Hansen, Torben
1
Hazée, Simon
1
Heskett, James L.
1
Hollebeek, Linda D.
1
Honora, Andreawan
1
Huaman-Ramirez, Richard
1
Jakic, Ana
1
Johns, Raechel
1
Kabadayi, Sertan
1
Kandampully, Jay
1
King, Ceridwyn
1
Krishen, Anjala S.
1
Kull, Marina
1
Kunz, Werner
1
Larimo, Jorma
1
Leonidou, Leonidas C.
1
Li, Fangfang
1
Li, Jing
1
Loureiro, Sandra Maria Correia
1
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Journal of service management
Psychology & marketing
Journal of business research : JBR
100
Journal of retailing and consumer services
100
Industrial marketing management : the international journal for industrial and high-tech firms
52
International journal of internet marketing and advertising : IJIMA
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
International journal of electronic marketing and retailing : IJEMR
30
Journal of strategic marketing
29
Asia Pacific journal of marketing and logistics
28
International journal of hospitality management
28
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
The journal of product & brand management
28
The service industries journal
26
The journal of business & industrial marketing
24
Marketing intelligence & planning
22
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
21
Journal of internet commerce
20
The journal of services marketing
20
Cogent business & management
19
Journal of promotion management : innovations in planning and applied research
19
The journal of brand management : an international journal
18
International journal of e-business research : an official publication of the Information Resources Management Association
17
Journal of hospitality marketing & management
17
Journal of the Academy of Marketing Science
16
SpringerLink / Bücher
16
International journal of electronic customer relationship management : IJECRM
15
International journal of retail & distribution management
15
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
14
Business horizons
14
Journal of global marketing
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
14
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
14
European journal of marketing : EJM
13
International journal of business information systems : IJBIS
13
International journal of technology marketing : IJTMkt
13
Journal of business-to-business marketing
13
Journal of marketing communications
13
Services marketing quarterly
13
The international journal of bank marketing : IJBM
13
International journal of contemporary hospitality management
12
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ECONIS (ZBW)
24
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24
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Social media in marketing research : theoretical bases, methodological aspects, and thematic focus
Li, Fangfang
;
Larimo, Jorma
;
Leonidou, Leonidas C.
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 124-145
Persistent link: https://www.econbiz.de/10013465216
Saved in:
3
Relationship (breakup) reminders drive online advertising effectiveness
Tan, Ser Zian
;
Bandyopadhyay, Argho
;
Septianto, Felix
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1152-1161
Persistent link: https://www.econbiz.de/10014291784
Saved in:
4
Social media marketing activities, customer engagement, and customer stickiness : a longitudinal investigation
So, Kevin Kam Fung
;
Li, Jing
;
King, Ceridwyn
; …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1597-1613
Persistent link: https://www.econbiz.de/10014555633
Saved in:
5
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
6
The influence of frontline employee self-disclosure about products in a retail store on customer trust in the retailer in the context of service encounters
Park, Jihye
;
Yi, Youjae
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1417-1430
Persistent link: https://www.econbiz.de/10014291940
Saved in:
7
Fear of missing out in the digital age : the role of social media satisfaction and advertising engagement
Bui, M̃y
;
Krishen, Anjala S.
;
Anlamlier, Eda
;
Berezan, Orie
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 683-693
Persistent link: https://www.econbiz.de/10013165424
Saved in:
8
How brand self-disclosure helps brands create intimacy with customers : the role of information valence and anthropomorphism
Huaman-Ramirez, Richard
;
Lunardo, Renaud
;
Vásquez …
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 460-477
Persistent link: https://www.econbiz.de/10012796120
Saved in:
9
Content versus community focus in live streaming services : how to drive engagement in synchronous social media
Giertz, Johann N.
;
Weiger, Welf Hermann
;
Törhönen, Maria
- In:
Journal of service management
33
(
2022
)
1
,
pp. 33-58
Persistent link: https://www.econbiz.de/10012797604
Saved in:
10
Trust me, I'm a bot : repercussions of chatbot disclosure in different service frontline settings
Mozafari, Nika
;
Weiger, Welf Hermann
;
Hammerschmidt, Maik
- In:
Journal of service management
33
(
2022
)
2
,
pp. 221-245
Persistent link: https://www.econbiz.de/10012880725
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