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~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~type_genre:"Article in journal"
~type_genre:"Quelle"
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5
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Breuer, Christoph
3
Rumpf, Christopher
2
Sung, Hojun
2
Tainsky, Scott
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1
Foster, George
1
Herold, Elisa
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Jasielec, Mateusz
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Journal of sport management : the official journal of the North American Society of Sport Management
The journal of media economics
119
Journal of advertising research
86
Telecommunications policy : the international journal of digital economy, data sciences and new media
48
JMM : the international journal on media management
30
Journal of advertising : official publication of the American Academy of Advertising
30
International journal of advertising : the quarterly review of marketing communications
29
Journal of sports economics
23
Media-Perspektiven
22
Journal of media business studies
21
Journal of promotion management : JPM
21
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
21
Journal of marketing communications
19
Review of industrial organization : RIO
19
Information economics and policy : IEP
18
Journal of business research : JBR
13
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
13
Applied economics
12
Prometheus : critical studies in innovation
11
Technological forecasting & social change : an international journal
11
The journal of industrial economics
11
International journal of sport finance
10
International journal on media management : JMM
10
Journal of cultural economics
10
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
10
Journal of regulatory economics
10
The American economic review
10
Applied economics letters
9
International journal of industrial organization
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
9
Journal of travel and tourism marketing
9
Marketing intelligence & planning
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
The Rand journal of economics
9
The journal of law & economics
9
Economics letters
8
International journal of advertising : the review of marketing communications
8
International journal of sports marketing & sponsorship
8
Journal of economics & management strategy : JEMS
8
The economic journal : the journal of the Royal Economic Society
8
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ECONIS (ZBW)
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1
Broadcaster choice and audience demand for live sport games : panel analyses of the Korea Baseball Organization
Kim, Kihan
;
Sung, Hojun
;
Noh, Yeayoung
;
Lee, Kimoon
- In:
Journal of sport management : the official journal of …
36
(
2022
)
5
,
pp. 488-499
Persistent link: https://www.econbiz.de/10013382131
Saved in:
2
Does the game matter? : analyzing sponsorship effectiveness and message personalization in sport live broadcasts
Herold, Elisa
;
Breuer, Christoph
- In:
Journal of sport management : the official journal of …
37
(
2023
)
4
,
pp. 290-301
Persistent link: https://www.econbiz.de/10014318084
Saved in:
3
The impact of color and animation on sports viewers' attention to televised sponsorship signage
Breuer, Christoph
;
Rumpf, Christopher
- In:
Journal of sport management : the official journal of …
29
(
2015
)
2
,
pp. 170-183
Persistent link: https://www.econbiz.de/10010526499
Saved in:
4
Local broadcast viewership in Major League Soccer
Sung, Hojun
;
Mills, Brian
;
Mondello, Michael
- In:
Journal of sport management : the official journal of …
33
(
2019
)
2
,
pp. 106-118
Persistent link: https://www.econbiz.de/10011998388
Saved in:
5
Channel preferences among sport consumers : profiling media-dominant consumers
Karg, Adam
;
McDonald, Heath
;
Leckie, Civilai
- In:
Journal of sport management : the official journal of …
33
(
2019
)
4
,
pp. 303-316
Persistent link: https://www.econbiz.de/10012175704
Saved in:
6
Determinants of regional sport network
television
ratings in MLB, NBA and NHL
Foster, George
;
O'Reilly, Norm
;
Shimizu, Carlos
; …
- In:
Journal of sport management : the official journal of …
28
(
2014
)
3
,
pp. 356-375
Persistent link: https://www.econbiz.de/10010380448
Saved in:
7
Determinants of pay-per-view broadcast viewership in sports : the case of the ultimate fighting championship
Tainsky, Scott
;
Salaga, Steven
;
Santos, Carla Almeida
- In:
Journal of sport management : the official journal of …
27
(
2013
)
1
,
pp. 43-58
Persistent link: https://www.econbiz.de/10009719725
Saved in:
8
The viewer's reception and processing of sponsorship information in sport telecasts
Breuer, Christoph
;
Rumpf, Christopher
- In:
Journal of sport management : the official journal of …
26
(
2012
)
6
,
pp. 521-531
Persistent link: https://www.econbiz.de/10009706389
Saved in:
9
Investigating factors affecting brand awareness of virtual advertising
Tsuji, Yosuke
;
Bennett, Gregg
;
Leigh, James H.
- In:
Journal of sport management : the official journal of …
23
(
2009
)
4
,
pp. 511-544
Persistent link: https://www.econbiz.de/10003864637
Saved in:
10
Television
viewership of out-of-market games in league markets : traditional demand shifters and local team influence
Jasielec, Mateusz
;
Tainsky, Scott
- In:
Journal of sport management : the official journal of …
28
(
2014
)
1
,
pp. 94-108
Persistent link: https://www.econbiz.de/10010367393
Saved in:
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