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~isPartOf:"Journal of strategic marketing"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~subject:"Online-Marketing"
~subject:"Tourism marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Markenidentität"
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Online-Marketing
Tourism marketing
Brand image
144
Markenimage
144
Brand management
84
Markenführung
84
Consumer behaviour
73
Konsumentenverhalten
73
Tourismusmarketing
59
Destination management
50
Destinationsmanagement
50
Holiday behaviour
39
Urlaubsverhalten
39
Brand
33
Markenartikel
33
Beziehungsmarketing
32
Designation of origin
32
Herkunftsbezeichnung
32
Relationship marketing
32
destination image
28
Tourism destination
25
Tourismusregion
25
Customer satisfaction
18
Kundenzufriedenheit
18
Tourism
18
Tourismus
18
Social Web
14
Social web
14
Internet marketing
11
Marketing management
10
Marketingmanagement
10
Viral marketing
9
Virales Marketing
9
brand equity
9
Emotion
8
Personality psychology
8
Persönlichkeitspsychologie
8
Sportmarketing
8
Sports marketing
8
Advertising effects
6
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Article
68
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Aufsatz in Zeitschrift
Article in journal
68
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English
68
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Stylidis, Dimitrios
4
Stepchenkova, Svetlana
3
Assaker, Guy
2
Dolnicar, Sara
2
Gnoth, Juergen
2
Johnson, Lester W.
2
Kim, Hany
2
Lai, Kun
2
Law, Chun Hung Roberts
2
Li, Mimi
2
Li, Xiang
2
Perdue, Richard R.
2
Shin, Hakseung
2
Tung, Vincent Wing Sun
2
Wang, Ying
2
Aitken, Robert
1
Alaei, Ali Reza
1
Almubarak, Alanoud F.
1
Apostolopoulou, Artemisia
1
Assaf, A. Georges
1
Barbieri, Carla
1
Barrio-García, Salvador del
1
Bashir, Makhmoor
1
Bastiaansen, Marcel
1
Beckman, Eric
1
Bekk, Magdalena
1
Belhassen, Yaniv
1
Ben-Shaul, Michal
1
Benckendorff, Pierre
1
Bennett, Marion
1
Biran, Avital
1
Boksberger, Philipp
1
Bose, Sunny
1
Bregoli, Ilenia
1
Buckley, Ralf
1
Bui, Vinh
1
Butler, Richard
1
Campelo, Adriana
1
Cano Guervos, R. A.
1
Castañeda García, J. Alberto
1
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Journal of strategic marketing
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Tourism management : research, policies, practice
70
Journal of travel and tourism marketing
63
Journal of business research : JBR
61
Tourism management perspectives : TMP
37
The journal of product & brand management
34
International journal of internet marketing and advertising : IJIMA
33
Journal of retailing and consumer services
32
Tourism analysis : an interdisciplinary tourism & hospitality journal
32
Journal of destination marketing & management
26
Journal of vacation marketing
26
The journal of brand management : an international journal
23
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
22
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Cogent business & management
21
Journal of vacation marketing : an international journal
19
Journal of promotion management : innovations in planning and applied research
18
Journal of marketing communications
17
Journal of hospitality and tourism insights
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Marketing intelligence & planning
14
Tourism review
13
Asia Pacific journal of marketing and logistics
12
International journal of advertising : the review of marketing communications
12
Journal of hospitality marketing & management
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
Journal of promotion management : JPM
11
Tourism and hospitality research : THR
11
International journal of leisure and tourism marketing : IJLTM
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
International journal of technology marketing : IJTMkt
9
Journal of marketing management : MM
9
Theoretical and applied economics : GAER review
9
European research studies
8
International journal of hospitality management
8
Administrative Sciences : open access journal
7
International journal of electronic marketing and retailing : IJEMR
7
International journal of sports marketing & sponsorship
7
Journal of Islamic marketing
7
Journal of advertising research
7
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ECONIS (ZBW)
68
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21
Influencing COBRAs : the effects of brand equity on the consumer's propensity to engage with brand-related content on social media
Schivinski, Bruno
;
Muntinga, Daan G.
;
Pontes, Halley M.
; …
- In:
Journal of strategic marketing
29
(
2021
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10012424705
Saved in:
22
eWOM platforms in moderating the relationships between political and terrorism risk, destination image, and travel intent : the case of Lebanon
Assaker, Guy
;
O'Connor, Peter
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
3
,
pp. 503-519
Persistent link: https://www.econbiz.de/10012492311
Saved in:
23
The effect of message consistency and destination-positioning brand strategy type on consumer-based destination brand equity
Castañeda García, J. Alberto
;
Frías-Jamilena, D. M.
; …
- In:
Journal of travel research : a quarterly publication of …
59
(
2020
)
8
,
pp. 1447-1463
Persistent link: https://www.econbiz.de/10012310013
Saved in:
24
Refinement and validation of a multidimensional destination brand equity scale for inbound and outbound Chinese travelers : a cross-national perspective
Hyun, Martin Yongho
;
Kim, Hyeon-Cheol
- In:
Journal of travel research : a quarterly publication of …
59
(
2020
)
8
,
pp. 1522-1552
Persistent link: https://www.econbiz.de/10012310020
Saved in:
25
Personifying destinations: a personal values approach
Ye, Sheng
;
Lee, Julie Anne
;
Sneddon, Joanne N.
;
Soutar, …
- In:
Journal of travel research : a quarterly publication of …
59
(
2020
)
7
,
pp. 1168-1185
Persistent link: https://www.econbiz.de/10012268353
Saved in:
26
Marketing destinations : the impact of destination personality on consumer attitude
Sharifsamet, Seyedamir
;
Jin, Hyun Seung
;
Martin, Brett
- In:
Journal of strategic marketing
28
(
2020
)
1
,
pp. 60-69
Persistent link: https://www.econbiz.de/10012202794
Saved in:
27
Influence of tourist geographical context on customer-based destination brand equity : an empirical analysis
Cano Guervos, R. A.
;
Frías Jamilena, D. M.
;
Polo …
- In:
Journal of travel research : a quarterly publication of …
59
(
2020
)
1
,
pp. 107-119
Persistent link: https://www.econbiz.de/10012151301
Saved in:
28
Destination fascination and destination loyalty : subjective well-being and destination attachment as mediators
Wang, Yao-Chin
;
Liu, Chyong-Ru
;
Huang, Wen-Shiung
; …
- In:
Journal of travel research : a quarterly publication of …
59
(
2020
)
3
,
pp. 496-511
Persistent link: https://www.econbiz.de/10012215205
Saved in:
29
Do food image and food neophobia affect tourist intention to visit a destination? : the case of Australia
Mun Yee Lai
;
Wang, Ying
;
Khoo-Lattimore, Catheryn
- In:
Journal of travel research : a quarterly publication of …
59
(
2020
)
5
,
pp. 928-949
Persistent link: https://www.econbiz.de/10012215878
Saved in:
30
Destination extension : a faster route to fame for the emerging destination brands?
Kim, Hany
;
Stepchenkova, Svetlana
;
Yilmaz, Semih
- In:
Journal of travel research : a quarterly publication of …
58
(
2019
)
3
,
pp. 440-458
Persistent link: https://www.econbiz.de/10011983310
Saved in:
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