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~isPartOf:"Journal of strategic marketing"
~subject:"Luxury goods"
~subject:"Markenimage"
~subject:"Marketingmanagement"
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Luxury goods
Markenimage
Marketingmanagement
Brand management
87
Markenführung
87
Consumer behaviour
47
Konsumentenverhalten
47
Brand image
46
Brand
27
Markenartikel
27
Beziehungsmarketing
21
Relationship marketing
21
Marketing management
20
Social Web
8
Social web
8
Internet marketing
7
Online-Marketing
7
market orientation
7
Advertising effects
6
Corporate reputation
6
Customer satisfaction
6
Firm performance
6
Firmenimage
6
Kundenzufriedenheit
6
Unternehmenserfolg
6
Werbewirkung
6
Brand architecture
5
Corporate Social Responsibility
5
Corporate social responsibility
5
KMU
5
Lieferantenmanagement
5
SME
5
Sportmarketing
5
Sports marketing
5
Supplier relationship management
5
brand identity
5
branding
5
B-to-B-Marketing
4
Business-to-business marketing
4
Emotion
4
Markenarchitektur
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Japutra, Arnold
3
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2
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2
Casidy, Riza
2
Lim, Weng Marc
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1
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Journal of strategic marketing
Journal of business research : JBR
399
The journal of brand management : an international journal
324
The journal of product & brand management
306
Journal of retailing and consumer services
196
European journal of marketing : EJM
88
SpringerLink / Bücher
87
Asia Pacific journal of marketing and logistics
82
Psychology & marketing
77
Journal of marketing communications
73
Marketing intelligence & planning
71
International journal of hospitality management
67
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Industrial marketing management : the international journal for industrial and high-tech firms
58
Journal of international consumer marketing
53
International marketing review
51
Marketing letters : a journal of research in marketing
50
The IUP journal of brand management : IJBRM
50
Journal of marketing management : MM
48
Journal of promotion management : innovations in planning and applied research
47
Cogent business & management
46
Journal of global marketing
45
Journal of marketing management : JMM ; journal of the Academy of Marketing
45
International journal of consumer studies
44
Journal of fashion marketing and management
44
Journal of marketing
44
Journal of the Academy of Marketing Science
44
International journal of internet marketing and advertising : IJIMA
43
Journal of promotion management : JPM
43
The journal of consumer marketing
43
Tourism management : research, policies, practice
43
International journal of advertising : the review of marketing communications
40
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
40
International journal of retail & distribution management
38
Journal of travel and tourism marketing
37
European journal of marketing
36
Journal of Islamic marketing
34
Qualitative market research : an international journal
34
Springer eBook Collection
32
Innovatives Markenmanagement
30
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ECONIS (ZBW)
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11
Psychological ownership towards online brand communities driving brand engagement : a visitors' perspective
Kumar, Jitender
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 355-388
Persistent link: https://www.econbiz.de/10013370883
Saved in:
12
Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta
;
Fernandes, Teresa
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
Saved in:
13
Brand identity dynamics : reinforcement or destabilisation of a sport brand identity through the introduction of esports?
Mühlbacher, Hans
;
Bertschy, Marjorie
;
Desbordes, Michel
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 421-442
Persistent link: https://www.econbiz.de/10013370887
Saved in:
14
Houdini's magical marketing strategies
Weinstein, Art
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 691-702
Persistent link: https://www.econbiz.de/10013492881
Saved in:
15
A conceptual analysis of brand intimacy on social media platforms
Almubarak, Alanoud F.
;
Pervan, Simon J.
;
Johnson, Lester W.
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 463-478
Persistent link: https://www.econbiz.de/10011976041
Saved in:
16
Traits and peculiarities of different brand hate behaviours
Curina, Ilaria
;
Francioni, Barbara
;
Cioppi, Marco
; …
- In:
Journal of strategic marketing
29
(
2021
)
3
,
pp. 227-246
Persistent link: https://www.econbiz.de/10012515820
Saved in:
17
Measuring ambush-marketing and sponsorship effects : a football consumer response approach
Chanavat, Nicolas
;
Martinent, Guillaume
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 158-180
Persistent link: https://www.econbiz.de/10012484045
Saved in:
18
Building consumer-brand relationships through brand experience and brand identification
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of strategic marketing
28
(
2020
)
1
,
pp. 39-59
Persistent link: https://www.econbiz.de/10012202793
Saved in:
19
Marketing destinations : the impact of destination personality on consumer attitude
Sharifsamet, Seyedamir
;
Jin, Hyun Seung
;
Martin, Brett
- In:
Journal of strategic marketing
28
(
2020
)
1
,
pp. 60-69
Persistent link: https://www.econbiz.de/10012202794
Saved in:
20
The moderating effect of brand orientation on inter-firm market orientation and performance
Tajeddini, Kayhan
;
Ratten, Vanessa
- In:
Journal of strategic marketing
28
(
2020
)
3
,
pp. 194-224
Persistent link: https://www.econbiz.de/10012202805
Saved in:
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