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~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Marketing intelligence & planning"
~subject:"Strategisches Management"
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Strategisches Management
Marketing management
191
Marketingmanagement
191
Consumer behaviour
32
Konsumentenverhalten
32
Marketing
29
Beziehungsmarketing
23
Marketing strategy
23
Relationship marketing
23
Firm performance
21
Unternehmenserfolg
21
Market research
19
Marktforschung
19
Internet marketing
18
Online-Marketing
18
Brand management
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Markenführung
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Brand image
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Resource-based view
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United States
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Strategic management
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New product development
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Marketing theory
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Marketingtheorie
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Morgan, Neil A.
2
Baldauf, Artur
1
Chari, Simos
1
Chng, Daniel Han Ming
1
Clark, Terry D.
1
Cron, William L.
1
Didonet, Simone Regina
1
Feng, Hui
1
Finoti, Lucas
1
Grossenbacher, Samuel
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Hodis, Monica
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Holbrook, Morris B.
1
Huang, Ming-Hui
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1
Josephson, Brett W.
1
Key, Thomas Martin
1
Kumar, V.
1
Leigh, Thomas W.
1
Mariadoss, Babu John
1
Martins, Tomás Sparano
1
Rajaratnam, Daniel
1
Rodgers, Matthew S.
1
Rust, Roland T.
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Sarmaniotis, Christos
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Sharma, Amalesh
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Song, Xiao-Bing
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Tollin, Karin
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Journal of the Academy of Marketing Science
Marketing intelligence & planning
Journal of business research : JBR
30
Industrial marketing management : the international journal for industrial and high-tech firms
26
Journal of strategic marketing
22
SpringerLink / Bücher
20
European journal of marketing : EJM
11
Europäische Hochschulschriften / 5
9
Lehrbuch
9
The journal of business & industrial marketing
9
Gabler Edition Wissenschaft
8
Business horizons
7
International journal of business and globalisation : IJBG
6
International marketing review
6
AMS review : official publication of the Academy of Marketing Science
5
International entrepreneurship and management journal
5
Journal of business strategy
5
Macquarie economics research papers
5
Springer eBook Collection
5
Springer eBook Collection / Business and Economics
5
Springer eBook Collection / Business and Management
5
Amfiteatru economic : an economic and business research periodical
4
International journal of business excellence
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of international marketing
4
Journal of retailing and consumer services
4
Schriften zu Marketing und Management
4
World review of entrepreneurship, management and sustainable development
4
Acta Universitatis Danubius / Oeconomica
3
Baltic journal of management
3
Critical explorations
3
Entrepreneurship research journal : ERJ
3
EuroMed journal of business
3
European journal of international management : EJIM
3
Faculty & research / Insead : working paper series
3
International journal of hospitality management
3
International journal of technology marketing : IJTMkt
3
International journal of trade and global markets
3
Journal for global business advancement : JGBA
3
Journal of business case studies
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ECONIS (ZBW)
13
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1
A strategic framework for artificial intelligence in marketing
Huang, Ming-Hui
;
Rust, Roland T.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 30-50
Persistent link: https://www.econbiz.de/10012434086
Saved in:
2
Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
Saved in:
3
Accessing the influence of strategic marketing research on generating impact : moderating roles of models, journals, and estimation approaches
Kumar, V.
;
Sharma, Amalesh
;
Gupta, Shaphali
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 164-185
Persistent link: https://www.econbiz.de/10011658048
Saved in:
4
The role of the marketing strategy process in the innovativeness-performance relationship of SMEs
Finoti, Lucas
;
Didonet, Simone Regina
;
Toaldo, Ana Maria
; …
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 298-315
Persistent link: https://www.econbiz.de/10011706978
Saved in:
5
Strategic marketing ambidexterity : antecedents and financial consequences
Josephson, Brett W.
;
Johnson, Jean L.
;
Mariadoss, Babu John
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
4
,
pp. 539-554
Persistent link: https://www.econbiz.de/10011563230
Saved in:
6
Managers’ marketing strategy decision making during performance decline and the moderating influence of incentive pay
Chng, Daniel Han Ming
;
Shih, Eric
;
Rodgers, Matthew S.
; …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 629-647
Persistent link: https://www.econbiz.de/10011340267
Saved in:
7
The marketing manager as a jazz musician
Holbrook, Morris B.
- In:
Marketing intelligence & planning
33
(
2015
)
7
,
pp. 958-965
Persistent link: https://www.econbiz.de/10011447856
Saved in:
8
Marketing's contribution from the perspective of marketing executives
Tollin, Karin
;
Schmidt, Marcus
- In:
Marketing intelligence & planning
33
(
2015
)
7
,
pp. 1047-1070
Persistent link: https://www.econbiz.de/10011447950
Saved in:
9
The strategic role of the sales force : perceptions of senior sales executives
Cron, William L.
;
Baldauf, Artur
;
Leigh, Thomas W.
; …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
5
,
pp. 471-489
Persistent link: https://www.econbiz.de/10010417563
Saved in:
10
The intellectual ecology of mainstream marketing research : an inquiry into the place of marketing in the family of business disciplines
Clark, Terry D.
;
Key, Thomas Martin
;
Hodis, Monica
; …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
3
,
pp. 223-241
Persistent link: https://www.econbiz.de/10010364023
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